Dobrodošli.

Začnemo ob 10:00.

TOREK ČETRTEK
● Vizualna predstavitev, splet ● Pitching, prodajni nagovor
● Pitching, prodajni nagovor ● Pitching, prodajni nagovor
 Učinkovit prodajni nagovor (pitch)
Medtem ko čakamo, razmislite in si zapišite:

● Vaše izkušnje in kaj že veste

○ o prezentacijah in prodajnih nagovorih (pitch-ih)
○ o vizualni podobi na spletu

● Vaša konkretna pričakovanja od delavnice?

● Morda kakšen res dober primer, ki ste ga videli?
Učinkovita vizualna predstavitev podjetja

Vizualna podoba = Celostna grafična podoba, CGP

● Izraža osebnost in vrednote organizacije, je

identiteta podjetja
● Prvi stik z okoljem, trgom, strankami
● Avtentična in unikatna
Sestavni deli celostne grafične podobe

● Ime podjetja
● Logotip
● Barvna shema
● Tipografija
● Slogan

Vir:
https://www.thelogocreative.co.uk/top-
20-logo-design-trends-for-2021/
Predstavitev podjetja na različnih kanalih

● Spletna stran
● Družbeni mediji: Facebook, Instagram, LinkedIn,...
● E-mail
● Sejmi
● Tiskani mediji: katalogi, letaki, brošure,...
● Promocijski materiali

Trendi za 2021
1. Barvne palete
2. Geometrijski vzorci - doslednost in domišljija

3. Vizualne vsebine prilagojene temnemu načinu prikaza

4. Dostopnost

5. Družbena odgovornost
Pokažite v kaj verjamete
REHEARSE
REHEARSE
REHEARSE
+
HONEST
“VIRGIN”
FEEDBACK
 Začetni stavek
..........
Zaključni stavek
REHEARSE
REHEARSE
REHEARSE
+
HONEST
“VIRGIN”
FEEDBACK
Treat your talk/pitch like an affair
not a lifetime relationship.

Short and memorable :)

Presentation that includes everything,
usually achieves nothing!

The most powerful weapon

is the delete key :)
Every presentation must be created
to achieve something specific.

Presentations are about leadership.

You lead them from where they are
to where you want them to be.
 When audience is certain that
you are focused on what they need,
they will be focus on what you need.

Know your audience and setup

● How many?
● Age, gender, organizations, level?
● Who/what before you?
● Who/what after you?
 Preparation.

If you prepare, they will notice.

It shows respect toward them.

Micro-statement
If someone just missed your talk,
what would his neighbour say?
 Everything in your presentation
should support micro-statement

If it is not, leave it out!

“The Fat Centipede”

● Micro-Statement Filter
● Factual Filter (nice, should, must)
● Anti-Filter (Terror or Triumph)
 Suck and Spew
(if using paper notes)
For maximum impact
have minimum slides.
Slides as highway signs
PowerPoint transitions or effects.

Don’t.

If you must - only for “building”.

Never for effects.

Busy slide + talking.

We cannot absorb and listen.

Trying both also irritates.

End result:
not absorbed + not heard + mad
 Font 30.
Bold.

Check the venue, stage, mic …

Get familiar.

Familiarity breeds confidence.

Don’t act a fake persona.

But …

Intellect + Emotion =
Intensity = Engagement
 Higher pace of speaking.

We can absorb 5x faster

than normal speaking.

(e.g. Audiobook, YouTube 2x)

No handouts in advance.

Distraction.
Kills the story flow.
 If more than 5 people …

You should always stand up.

Feels natural. Gives authority.

Also online (Zoom, MS Teams)

REHEARSE
REHEARSE
REHEARSE
+
HONEST
“VIRGIN”
FEEDBACK
 Kdo so poslušalci? Zelo specifično.

Kakšen učinek želite? Sprememba

mišljenja, vedenja, prepričanja,
delovanja?

Uvod
Kdo sem? (vaša vloga)
Kdo smo? (organizacija, oddelek)
(Za)kaj smo? (namen, poslanstvo)
Zakaj danes govorim? (točka 2 zgoraj)

Iskrena povratna informacija

1) Jasnost, razločnost

2) Vsebina, relevantnost

3) Keynote listener
Am I including this slides
to help my audience
or to help myself?
What is the one single message you
want your audience to remember?

"Slideument" cross
(Word pasted in PPT)
is achieving nothing.
If no “quiet space”, use “filler”.
REHEARSE
REHEARSE
REHEARSE
+
HONEST
“VIRGIN”
FEEDBACK

Kdo so poslušalci? Zelo specifično.

Kakšen učinek želite? Sprememba

mišljenja, vedenja, prepričanja,
delovanja?

Uvod
Kdo sem? (vaša vloga)
Kdo smo? (organizacija, oddelek)
(Za)kaj smo? (namen, poslanstvo)
Zakaj danes govorim? (točka 2 zgoraj)
Iskrena povratna informacija

1) Jasnost, razločnost

2) Vsebina, relevantnost

3) Keynote listener

Hvala! :)