Why Do People Prefer Purchasing and Owning Luxury Products and Brands?

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Why do people prefer purchasing and owning luxury products and

brands?
Abstract- [about 75 to 150 words]-states problem and question to be resolved;
clearly summarizes the content of your background research
The report

Introduction- [about 300 words]-summarizes important findings from the review


of the literature-describes problem to be solved to superior level; justifies the
study; explains the significance of the problem to an audience of non-specialists

Body- [about 700 to 1000 words]- Addresses the topic with excellent clarity;
organizes and synthesizes information to superior level; draws conclusions and
ties research together

Summary/ conclusions- [about 200 words]- Presents an excellent logical


explanation for findings, recommendations and/or implications for future
research and/or application

Reference

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