SWOT Analysis
Strengths
❖ Raises a relevant issue. Our product
has a clear idea of promoting peace. It
will express the opinion of the majority
of people who are against the war
around the world.
❖ Good quality. Our product will be
distinguished by tailoring quality and
high original appearance. The prints
will be embroidered on the T-shirt
surface, therefore it will allow the print
to preserve its quality for a long time.
❖ Availability of resources. Starting a
merchandising business is not hard at
all since we can get resources easily.
We need to find basic T-shirts and a
printing company. Even basic T-shirts
of good quality cost less and finding a
printing company is not a big deal.
Therefore, this is an easy-to-run
business.
❖ Returnover rate. Merchandise
business will generate revenue in a
short time since we don’t need an
extra-large promotion system or
reviews from customers. People see it
from local stores and media pages,
then will buy it, thus we can get
money in a short time. Furthermore,
the risk is low since we can control the
number of products and we can do
A/B testing to find out the way for
better profit.
❖ Staff. For the first time in the
business, there is no need for a great
number of employees since few
people can run it. Thus, it will be
beneficial not to spend a great amount
on salaries and focus on investing in
the product.
❖ Unique design. Our product has a
unique design as it expresses the idea
of peace through famous quotes and
slogans of public figures and writers.
The T-shirts will be made in a
minimalistic style with only
quotes/slogans and the names of
Weaknesses
❖ The lack of a location for the
fabrication of clothing and the
application of a print on it will result in
additional costs, such as rent or
salaries for seamstresses.
❖ To ensure timely material shipments,
a chain must be established between
raw material manufacturers and our
clients, which can take a significant
amount of time and money.
❖ In Kazakhstan, well-known brands of
local manufacturers face stiff
competition, making it difficult for new
brands to emerge.
❖ You must spend a lot of money on
advertising and SMM services in order
to create and establish yourself as a
brand. Given that television and
newspapers are no longer relevant,
we will rely on private services, which
will be prohibitively expensive.
❖ Our firm is heavily reliant on raw
materials with volatile market prices,
as well as the supply of these raw
materials to the garment
manufacturer. Fuel, raw material, and
delivery prices are volatile, resulting in
extra costs.
❖ Because it is difficult to find providers
of high-quality raw materials at
affordable prices, the business must
have a variety of safety net solutions.
❖ Since the theme of prints on T-shirts is
determined by the relevance of the
problem that it promotes, it will be
needed to track trends and change
prints in accordance with them.
 authors present on its surface.
Opportunities
❖ Charity: people who suffered due to
wars may benefit from our initiative
which can also alleviate poverty and
hunger in other countries.
❖ Ability to go to international market
❖ Even though “STOP WAR” is our
initial theme, there is an opportunity to
extend the topics of our T-Shirt line. It
will be possible to raise other
problems like Climate Change,
Pollution and so on. The more issues
will arise, the more people will be
likely to represent their solidarity
through wearing the merch.
❖ People may propose the solution to
those problems. For example, air
pollution is caused mostly by coal
burning in winter in Astana. We can
design the merch that will deliver the
benefits of switching to green energy.
❖ We can attract the attention of big
foreign companies that specialize in
developing green energy in
Kazakhstan. So, those companies are
our potential customers. They may
raise the brand name of their
companies in collaboration with us.
❖ We can also focus on the issue of
endangered animals in KZ and
worldwide. For example, there is a
diminishing number of snow
leopards(снежный барс) which are
recognised as the symbol of Almaty
city in Kazakhstan. Snow leopards
have roots in the traditional history of
Kazakhs nation. So, we can design
t-shirts with headings like “Сила
снежного Барса» (the power of snow
leopard) or “save snow leopards”.
❖ Moreover, apart from T-Shirts, we can
also add more clothes models such as
hoodies, long sleeves to make our
collection more diverse.
We confirm that all members of our team have made a legitimate effort to contribute to this
submission and agree that all members should receive the same Assessment Grade: Yes
Threats
❖ Competition due to the emergence of
other entrants with similar products
❖ Fluctuations in supply prices
❖ Negative press and media coverage
in countries that benefit from
war/issues
❖ More attractive and engaging
advertisement campaigns and prices
of competitors
❖ Collaboration of competitors with
famous brands
❖ Manufacture of counterfeits of our
brand products that cost much less
than the original price
❖ If the quality of these fake clothes is
low, buyers’ negative comments will
be beneficial to our competitors
❖ The risk of losing potential customers
due to negative comments and a
cheaper version of our product
❖ Hardships in ordering raw materials
and selling products due to sanctions
(e.g. canceled contracts, inflated
prices, etc.)
❖ Misconception about Kazakhstani
people’s position regarding the war
(i.e. the gesture of opposing the war
can be thought by others as picking a
side or opposition to a certain
country).