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  • Social Influence Theory English

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    Micaela Ramirez
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    The document discusses two social influence theories: social exchange theory and social learning theory. [1] Social exchange theory proposes that relationships are built through assessing costs and benefits. [2] Social learning theory suggests that people learn from observing others and are influenced by what behaviors are rewarded or punished. [3] Both theories are relevant to public relations as they can help explain how to effectively engage and influence audiences.

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    SOCIAL INFLUENCE THEORY ENGLISH

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    The document discusses two social influence theories: social exchange theory and social learning theory. [1] Social exchange theory proposes that relationships are built through assessing costs and benefits. [2] Social learning theory suggests that people learn from observing others and are influenced by what behaviors are rewarded or punished. [3] Both theories are relevant to public relations as they can help explain how to effectively engage and influence audiences.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views10 pages

    Social Influence Theory English

    Uploaded by

    Micaela Ramirez
    The document discusses two social influence theories: social exchange theory and social learning theory. [1] Social exchange theory proposes that relationships are built through assessing costs and benefits. [2] Social learning theory suggests that people learn from observing others and are influenced by what behaviors are rewarded or punished. [3] Both theories are relevant to public relations as they can help explain how to effectively engage and influence audiences.

    Copyright:

    © All Rights Reserved
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    of 10

    SOCIAL

    INFLUENCE
    THEORIES
    1 2
    SOCIAL SOCIAL
    EXCHANGE LEARNING
    THEORY THEORY

    3
    IN
    PUBLIC
    RELATIONS
    sOCIAL EXCHANGE THEORY

    Relationships are built by cost-benefit.


    This theory has been developed by John Thibaut and Harold Kelley in 1951

    1. Family Life
    2. Romantic Relationships
    1. FAMILY LIFE Social
    exchange

    Become a parent bring cost but also benefit.


    Critics to social exchange in family life
    Relations on power positions
    2. ROMANTIC SOCIAL EXCHAN
    CE
    RELATIONSHIPS

    Equity
    Level of satisfaction and commitment
    Predict people's behaviour by looking what
    other people do.
    Impact on knowledge building and a new social
    language
    Engagement in social media

    social learning
    theory
    NEW SOCIAL
    LANGUAGUE

    Like, Coment and Share


    Engagement with cosumers
    s o c ia l e x c h a n g e

    IN pUBLIC RELATIONS...
    give to recibe
    uses and gratifications
    the power of the audience
    social learning

    IN pUBLIC RELATIONS...
    act under contagion effects
    the spiral of silence
    share values and analyze speeches
    THANK YOU FOR YOUR
    ATTENTION!

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