Report on

Business Communication Process of NASSA GROUP

Business Communication

BUS251.09

Submitted to

Rumana Huq Luva(RHL)

Submitted by TEAM ONE

Md Shahariar Hossain Shanto 2013632030

Tashnia Rahman Ifti 2012545630
Sadia Tasnim Aoorna 2014150630
Nasif Junaid 1921454020
 Business Communication Process of NASSA GROUP

Letter of Transmittal
19th Dec, 2022

Rumana Huq Luva

Lecturer,

North South University

Subject: Submission of Business Communication Process of NASSA GROUP

Dear Madam,

It is our utmost pleasure for us to submit our project on the Business Communication Process

of NASSA GROUP. We have prepared this project as a fulfillment as per given direction.

We have learned a lot while gathering the information to prepare this report.

In preparing this report, we have tried our best and worked with sincerity to gather

information and make it as well structured as possible. We will be obliged, if you kindly

accept this report. We are ready to make you clear regarding any confusion or further

clarification from this report.

Sincerely Yours

Team one

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 Business Communication Process of NASSA GROUP

Acknowledgement

Almighty Allah deserves all the thanks for His kindness in giving us with the chance, time,

courage, and strength I needed to do this enormous task on time. A special word of thanks and

respect goes out to Rumana Huq Luva(RHL) ma’am, who has been a tremendous resource for me

throughout this semester. Thank you, too, for enabling us to do my research and for your

constructive criticism, encouragement, and thoughtfulness when we were writing our research

paper.

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 Business Communication Process of NASSA GROUP

Table of Contents

Contents
Executive Summary....................................................................................................................................... 5
Introduction ................................................................................................................................................... 6
Organizational Overview .............................................................................................................................. 7
VISION AND VALUES........................................................................................................................... 8
Vision .................................................................................................................................................... 8
Values ................................................................................................................................................... 8
MESSAGE FROM THE CHAIRMAN .................................................................................................... 8
Areas of Research ......................................................................................................................................... 9
Research Methodology ................................................................................................................................. 9
Analysis ...................................................................................................................................................... 10
Communication process ......................................................................................................................... 10
Risk .......................................................................................................................................................... 12
Recommendations ...................................................................................................................................... 13
Conclusion ................................................................................................................................................... 14
References .................................................................................................................................................. 15
Appendix ..................................................................................................................................................... 16

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 Business Communication Process of NASSA GROUP

Executive Summary
Textiles have been a very important part of Bangladesh's economy for a long time. Textile

industry is concerned to meet the demand of clothing. NASSA is one of the many textile

companies in Bangladesh. They work with big brands like Zara, H&M and are contributing

greatly to the export sector of our country. The garment industry is more labor intensive than

any other industry in Bangladesh, and thus plays an important role in providing employment to

people. NASSA Group of industries started their journey in 1990. The company achieving some

significant success within a short span of time. NASSA Group of Industries has 40 factories in

Gazipur and Comilla. Its head office is located in Tejgaon, Dhaka. We had the opportunity to

interview with their Vice Chairman. Through him we learned about NASSA Group's

communication process, problems, development and their entire management system. For their

internal and external communication, they use their procurement department. Their main goal is

to securing a bright commercial, social and environmental future. They define communication by

focusing on three objectives attention, brevity, clarity. Their Business communication channels

are mainly based on e-mail. This e-mail system is designed by their IT department. Their
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decision making systems are both centralized and decentralized. They have strong

interdisciplinary communication. In the future they are applying IT technology to improve their

communication activities and enhance effective communication. Through diversification and

capacity building initiatives, the group represents the most significant investors operating and

contributing to the Bangladeshi economy today.

Introduction

One of the most important aspects of business is communication, whether it's a research team

gathering information about market trends or an inspirational leader leading a team toward

common objectives. Organizational and individual success depends on efficient

communication, and poor communication is frequently to blame for small errors, significant

strategic errors, and catastrophic failures. The capacity to communicate will be a necessary

talent in any career you choose, and employers will expect you to have it when you start

working (Bovée, 2006).

Over the past 10 years, business email communication has drawn more and more attention.

Most studies on email communication to date, with a few notable exceptions, have focused

on one-way, self-contained messages, paying attention to a variety of aspects of this new

genre, including its linguistic and stylistic conventions, its function in the business

communication process (Louhiala-Salminen, 2002), and its purposes in the communication

patterns of multinational corporations (Gimenez, 2002, Nickerson, 1998) have Business

emails (Gimenez, 2002, Nickerson, 1998), however, had to adapt to new business demands,

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especially in contexts involving worldwide communication. Embedding a sequence of

messages sent in response to the initial email, thus the name "embedded email," is one way

that emails have changed in response to these new demands.

Organizational Overview

Mr. Nazrul Islam Mazumder, a well-known business tycoon, formed NASSA Group Limited of

Industries in 1990. The organization, which is now led by him, has grown quickly to become one

of Bangladesh's major industrial conglomerates and one of the most prominent investors in the

nation's economy.

Clothing manufacturing, banking, real estate, stock brokerage, education, travel, and most

importantly corporate social responsibility are all areas of interest for NASSA Group Limited.

The ready-made garment and textile manufacturing branch of NASSA Group has established

itself as a well-regarded provider of yarns, textiles, and ready-made garments for branded and

private label customers across the world. Over 30,000 skilled individuals are employed

throughout 1.1 million square feet of production area in 34 vertically owned plants for the

manufacturing business.

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VISION AND VALUES

Vision

In their ideal scenario, Bangladesh would be recognized as a pioneering worldwide leader in:

Manufacture

Industry

Commerce

And where Bangladesh's next generations have the knowledge, resources, and zeal to carry out

that goal.

Values

They have faith in the ability of business to provide Bangladesh a promising future on the

international scene.

They support our industry's obligation to our clients, employees, local communities, and the

environment. In all they do, they are committed to sustainability, responsibility, and quality.

They are committed about bringing about socioeconomic change and progress through wise

business decisions.

MESSAGE FROM THE CHAIRMAN

“NASSA Group's success lies in our courage to invest in carefully assessed risks to generate

diversification and growth, NASSA Group serves flagship brands across the globe as well as creating

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jobs, homes, commercial expansion and investment opportunities for the people of Bangladesh. In the

years ahead, we aim to deliver further diversification, expansion, operational streamlining and product

development. The future may be uncertain, but in my view uncertainty brings with it innovation, and

innovation generates growth. For Bangladesh, the future of industry is bright” says Mr Nazrul Islam

(VISION AND VALUES | NASSA GROUP, n.d.).

Areas of Research

The article discusses the evolving responsibilities of communication in the increasingly

diverse global business world. Being intercultural is a must while conducting international

company. Intercultural environments are a fact that businesses must accept as having benefits

and downsides. Without being aware of this truth, our chances of succeeding in the market

and being competitive are slim. In order to promote intercultural communication in the

global commercial sector, the article focuses on trends that contemporary applied linguistics

might contribute.

Research Methodology

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The research techniques adopted for the purpose of this study are as follows:

Primary data collection was a formal Interview. The Interview was conducted 12 December

2022 at the head office of NASSA Group. The interviewee was the respected,

KHANDAKAR MOHAMMED SAIFUL ALAM

Vice Chairman

NASSA Group

Secondary Data Collection: Online research from various websites and articles.

Analysis

Communication process

Effective communication is essential for success in almost every career. Successful people under

stand how crucial communication is. They comprehend the process and know how to apply

it properly It will make them more successful on the job.

There are seven factors that are necessary for effective communication.

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The individual who is attempting to send a message is known as the sender.The message must be

understood by the Rreceiver, who convert the words into thoughts, analyze the thoughts, and ch

oose how to respond to the sender.

Congruency, or agreement, between the words, meaning, and emotion constitutes a successful m

essage. Congruency requires careful attention to both vocal inflection and body expression.

The channel is the medium the sender uses to communicate with the receiver. This can be done v

erbally, in writing, over the phone, via text message, via email, or through a third party.

Interference that occurs during communication is referred to as noise. Noise has the potential to d

ivert both the emitter and the receiver. Both internal and exterior sources can produce noise.

Feedback is the process of figuring out whether the message has been understood correctly. The

sender or the receiver may start this. To make sure the message was understood correctly, the sen

der can, for instance, ask the recipient to repeat it. However, a competent listener will give confir

mation that he or she understood the material correctly by giving comments.

Another approach to consider the situation is context. Consider the nature of the most recent cont

act as well as cultural considerations.

Technical, upward, or downward communication are all forms of internal

business communication.

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Any business messaging that leaves our office and our internal team is considered an external co

mmunication. Dealing with clients, suppliers, or anything else that affects your brand is part of it.

The information flow is disrupted and people are left in the dark when the proper process and eq

uipment are not in place. Serious repercussions for the business could result from disgruntled wo

rkers and clients to lost revenue. An evident underlying purpose of a company communication pr

ocess is the open flow of information.

For the satisfaction of staff and clients, a strong corporate communication procedure is crucial.

Risk
An efficient and effective communication always creates the best working environment in any

organization. Good communication is always the way people behave in any organization. It

always results in good coordination, good understanding and good efficiency in any

organization. And sometimes the lack of proper communication becomes an obstacle for a

business in terms of its profit. The interviewee with the Vice Chairman of NASSA gave us the

most rational explanation that what type of difficulty their procurement team faces.

Different time zone makes E-mail negotiations lengthy, which make it competitive. Sometimes

language becomes difficulty to the communication, since NASSA groups textile factories depend

on countries like china, south Africa, Italy, Brazil, etc. As a result, they faced barriers that hinder

the profit making process because of not having proficiency in respected countries languages. It

helps to achieve the pre-set goals in a better way. Good communication ensures that instructions

and feedback go to the appropriate department or person. Another biggest problem of their

business communication is lack of experienced people for their negotiation with dealers. It can

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be solved by Negotiation Training which will help to develop their skill for negotiation. One of

the most important factors influencing the communication process is the media used by NASSA

groups and their buyers. Sometimes there is an urgent need to communicate information over the

phone, sometimes it needs to be communicated via email. Either way, proper selection of

channels according to need and importance is important for delivering information at the right

time, but lack of this creates communication gaps in the workplace. NASSA's challenging part is

finding the right time to schedule meetings with people in different time zones. Finding the right

time for them to set up meetings where the entire team can attend is a rather difficult task. To do

this, NASSA team members have to make many sacrifices to make their communication process

better.

Recommendations
Business communication is any communication that takes place within a company for the

purpose of planning and managing business operations. Therefore, if there is room for growth,

the business will undoubtedly benefit from it.

The information we gathered demonstrated to us that NASSA group occasionally finds email

communication ineffective. Particularly when they are haggling over a transaction with foreign

buyers or vendors.

The answer gave us the most convincing explanation for the kind of difficulties that their

procurement team faces. Email discussions are competitive since they take a long time because

of the many time zones. Since the textile manufacturers in the NASSA group are dependent on

nations like China, Italy, Brazil, etc., language barriers can occasionally make communication

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difficult. They consequently encountered obstacles that impede as we saw prior slide, Email is

the only formal communication of NASSA, for the negotiations the procurement team can also

proceed by virtual calls. This will enable them to be more effective in negotiating, since there is

no latency.

Training programs and creation of regional procurement teams will help them to be more

efficient in deducting the barrier of languages.

Just using translator and being dependent on them creates communication gap. Which is more

unwanted when they are doing some kind of negotiation. We all know in negotiation verbal and

nonverbal communication is very important. If one of this factor has lagging in the time of

negotiation, it may hamper the overall project in loss or being more difficult to satisfy the other

side. As a result, in competitive market they can be one step behind.

So if the team has enough intercultural knowledge by training or organizations internal program

or policy in recruitment they would be far more efficient in their business Communication

process.

Conclusion
An organization's success depends a lot on their communication strategy. As the competition is

high, those who can communicate properly will advance and gain more trust. Effective

communication in business is always important to convey strong messages. Many times the

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communication medium of the companies depends on the work and it is not always possible to

maintain it in a certain way and consistency is another important aspect in business

communication.

References

Bovée, C. L. (2006). Business Communication Essentials. B.C. College and Institute Library

Services.

Gains, J. (1999). Electronic Mail—A New Style of Communication or Just a New Medium?: An

Investigation into the Text Features of E-mail. English for Specific Purposes, 18(1), 81–

101. https://doi.org/10.1016/s0889-4906(97)00051-3

Gimenez, J. C. (2000). Business e-mail communication: some emerging tendencies in register.

English for Specific Purposes, 19(3), 237–251. https://doi.org/10.1016/s0889-

4906(98)00030-1

Lewis, D. D., & Knowles, K. A. (1997). Threading electronic mail: A preliminary study.

Information Processing &Amp; Management, 33(2), 209–217.

https://doi.org/10.1016/s0306-4573(96)00063-5

Louhiala-Salminen, L. (2002). The fly’s perspective: discourse in the daily routine of a business

manager. English for Specific Purposes, 21(3), 211–231. https://doi.org/10.1016/s0889-

4906(00)00036-3

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Nickerson, C. (1998). Corporate culture and the use of written English within British subsidiaries

in the Netherlands. English for Specific Purposes, 17(3), 281–294.

https://doi.org/10.1016/s0889-4906(97)00015-x

VISION AND VALUES | NASSA GROUP. (n.d.). https://nassa.com.bd/vision-and-value

Appendix

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