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    07 - ACTIVITY - 1 Garcesa

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    Jhanry Cataliño
    The document provides instructions for a strategic management activity to analyze Apple products using the Boston Consulting Group (BCG) Matrix. Students are asked to 1) classify Apple products like the iPhone, Apple Watch, Apple MacBook, Apple iTunes, and iPod into the BCG Matrix categories of stars, question marks, cash cows, and dogs, and 2) summarize the analysis. The BCG Matrix helps derive strategic investment decisions by analyzing products and classifying them as low-growth, high-growth, or high-selling but low-growth products to determine where to allocate funds.

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    07 - ACTIVITY - 1 Garcesa

    Uploaded by

    Jhanry Cataliño
    1K views2 pages
    The document provides instructions for a strategic management activity to analyze Apple products using the Boston Consulting Group (BCG) Matrix. Students are asked to 1) classify Apple products like the iPhone, Apple Watch, Apple MacBook, Apple iTunes, and iPod into the BCG Matrix categories of stars, question marks, cash cows, and dogs, and 2) summarize the analysis. The BCG Matrix helps derive strategic investment decisions by analyzing products and classifying them as low-growth, high-growth, or high-selling but low-growth products to determine where to allocate funds.

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    Strategic Management

    Original Title

    07_ACTIVITY_1 Garcesa

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    The document provides instructions for a strategic management activity to analyze Apple products using the Boston Consulting Group (BCG) Matrix. Students are asked to 1) classify Apple products like the iPhone, Apple Watch, Apple MacBook, Apple iTunes, and iPod into the BCG Matrix categories of stars, question marks, cash cows, and dogs, and 2) summarize the analysis. The BCG Matrix helps derive strategic investment decisions by analyzing products and classifying them as low-growth, high-growth, or high-selling but low-growth products to determine where to allocate funds.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    1K views2 pages

    07 - ACTIVITY - 1 Garcesa

    Uploaded by

    Jhanry Cataliño
    The document provides instructions for a strategic management activity to analyze Apple products using the Boston Consulting Group (BCG) Matrix. Students are asked to 1) classify Apple products like the iPhone, Apple Watch, Apple MacBook, Apple iTunes, and iPod into the BCG Matrix categories of stars, question marks, cash cows, and dogs, and 2) summarize the analysis. The BCG Matrix helps derive strategic investment decisions by analyzing products and classifying them as low-growth, high-growth, or high-selling but low-growth products to determine where to allocate funds.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    KHONEE C.

    GARCESA

    STRATEGIC MANAGEMENT

    07 ACTIVITY 1

    GENERAL INSTRUCTIONS:

    1. Read and analyze the given case above.

    2. Create a Boston Consultancy Group (BCG) Matrix portfolio analysis that classifies
    Apple products into Star, Question Mark, Cash Cow, and Dog categories. (4 items x
    10 points)

    3. Then, provide your summary of findings/analysis below.

     IPhone/Apple watch Apple TV


     Apple MacBook and Apple ITunes iPod

    Essay: 1.

    Based on the BCG matrix you created, how does it help derive strategic investment
    decisions? (10 points)

    BCG Matrix of Apple helps analyzing its products and classifying them as low-
    growth products, high-growth products, and high selling but low-growth with sales
    can help to make strategic investment decisions. Apple Inc. is a leading player in the
    computers and smartphones market. They develop different strategies to allocate the
    right funds and make investment decisions based on where the market is growing and
    which items best sell according to industry reports. 

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