SWOT Analysis:

Strengths

● Democratic Management.
● Active marketing team.
● Pricing strategy that more cheaper
● Products are more suited for local’s taste

Weaknesses

● No systematic financial reports.

● Lack of product variety.
● Outdated design choices.

Opportunities

● Loyal customer base. Provides chances for further advertisement.

● Expanding into new markets.
● Developing new products.

Threats

● Bigger sauce-producing competitors in Malaysia.

○ Sauce industry is highly competitive as there are many other companies with superior
products.
● Supply chain disruptions.
○ e.g. transportation issues, ingredients supplies.
● Government regulations.
Main Objective:

To provide an online shopping platform where customers can view and purchase our
products.

Project Scope:

Provide a secure e-commerce website for customers to purchase our products.

Must Do:

● Establish a user friendly and always up-to-date online service.

Should Do:

● Find cost-effective product distribution service.

Could Do:

● Collect customers’ reviews on current products and opinions for newer products.

Won’t Do:

● Ask for customer’s personal information.

Constraints: