PR Overview for Support + Feed Grand Opening

April 1, 2023 (at 3:30 p.m. to 7:30 p.m.)

PURPOSE: The purpose of this event is to raise awareness of the grand opening of a new
Support + Feed food pantry/shelter for the food insecure in Atlanta, Georgia. This event is to find
local sponsors to help donate to the organization and to officially open the Support + Feed
building.
SNAPSHOT: This event will be set up with refreshments, an open cocktail bar, and live music
to entertain guests before an official speech from Maggie Baird and the ribbon cutting ceremony
at the new building. The main event is the ribbon cutting ceremony from Maggie and her team.
AUDIENCES: We will be inviting big name philanthropist celebrities, digital creators, local
sponsors, and the staff of Support + Feed to come to this event.
OTHER DETAILS:
 Fully vegan food and refreshments
 First invitation is mailed
 PR package for the second invitation (will include a brochure of the organization and pre-
packed meal preps and cookware, swag)
 No VIP reception since this is a very exclusive event
 Flowers
 Cocktail/mocktail bar
 Slideshow of Support + Feed pictures
 Black tie attire
 One or two songs played from her son and/or daughter, Finneas and Billie
 Other performers will be a local live jazz band
TIMELINE:
 First invitations go out 01/01
 Create the list of refreshments and food for guest 02/01
 Book bartender for the event 02/14
 Book local vegan chef in Atlanta for the morning of the event 02/15
 Book security 03/01. Needs to be heavily staffed with security
  Work with local police on getting traffic routes and security stationed for the arrival and
the departure of guests. 03/02
 Second invitations (save the date) 03/10
 Gather the guest who have RSVP’d to a mailing list for the final invitation 03/28
 Digital invitations the day before to those who RSVP with the exact location of the event
03/31
 Event on 04/01
 Bring some of the pre-packaged food to show to guests 04/01
ROUGH TIMELINE OF EVENTS:
 Set up at day before with the event coordinator at the Support + Feed building at 2 p.m.
 Get security set up around the building at 10 a.m.
 Police arrive at 12 p.m. to set up and prepare for the arrival of Maggie, Billie, and
Finneas to direct them into the venue
 Maggie, Finneas and Billie will be arriving the day before, so get them settled day of into
the event at 1 p.m. for a run of show.
 Set out food and get food/bartender staff settled at 2:45. Both refreshments and model of
packaged food
 Doors open for guests at 3:30 p.m.
 Cocktail hour with refreshments and live music from 3:30 p.m. to 5:30 p.m.
 Speech from Maggie and her team at 5:45 p.m.
 Ribbon cutting at 6 p.m.
 Doors close at 7:30 p.m. while guest say their goodbyes and enjoy the last hour and a half
for cocktails and mingling.