MOCHA FEELINGS COMPANY

Name of the proponents:

Abdullah Vin Omar H. Salon Reabelle Donan

John Kris A. Manatad Roxan casipong
Khie H. Ybanez Ma Faye AngelSamosa
Bart Ray Zamoras Lea Jean Bacara
Realyn Requilme Scubbert Lalag
Apple Joy Crazan Prince Jay Ballouena

DESCRIPTION OF THE BUSINESS

Mocha Feelings Company will be the first established

company in Sindangan Zamboanga Del Norte, located at Disud
Crossroad Sindangan. The entrepreneur seek out the finest
mocha fillings that available in the company. Then the
entrepreneur maintain the best quality standard in the
industry. Add to that, the entrepreneur give and offer a good
service to the consumers to make them happy. The
entrepreneur had an idea on building a food. Stack to
purchase the product to the consumers. Anyone can eat and
use the product as a filling to their chance of bread, biscuit,
etc. The Mocha Feelings Company belongs to food industry.
The entrepreneur’s company’s station is partnership and it’s
for manufacturing purpose.
DESCRIPTION OF THE PRODUCT OR SERVICE

The entrepreneur have developed several recipes for

flavored whipped cream fillings. The entrepreneur include
whipping cream, white sugar, black coffee powder, and
chocholate electric hand, measuring cup, measuring spoon,
mixing bowl, and spatula are the tools and equipments used
in making the product. The entrepreneur use the product as in
filling (put it inside the bread).
To purchase the product. The entrepreneur decided to
build a food stall for quick and handy service. For the payment
price, the entrepreneur depends on how do the market
product low. The advantage of the Mocha Feelings Company
is there’s the new here in Sindangan Children, terms, adults,
and even elderlies can eat and purchase the product.

DEFINITION OF MARKET

The entrepreneur’s primary target market are everyone

(such as students, teachers, etc) and the secondary target
market are the batteries who sells bread and also the
canteens
DETERMINATION OF THE MARKET SHARE

Number of proceed in the target market 65 people

Frequency of purchase per year (average) 130 times
Total number of purchase per year 8,450
Average payment per purchase 65
Projected total Industry sales per year 549,250
Percentage the firm can attain 25%

THE FIRM’S MARKET SHARE 137,312.5

ADVERTISING

The entrepreneur is going to advertise the product through

radio broadcast, so the entrepreneur will pay for 2-3 minutes
and twice in a month and the entrepreneur’s product is
mocha fillings.

A. Budget- 300 per minutes

2-3 minutes – total of 600 and twice in a month,
total of 1,200
=In a year- 14,400
=In a month- 1,200

B. Positioning- The mocha fillings is tasty, flavorful and has a

good quality. It is also good for any bread type and it’s located
in Disud SIndangan Zamboanga Del Norte. So buy now our
tasty mocha fillings.

C. First year’s media schedule

(First week and last day of a month)

January 1 and 31 July 1 and 31

February 1 and 28 August 1 and 31
March 1 and 31 September 1 and 29
April 1 and 30 October 1 and 31
May 1 and 31 November 1 and 30
June 1 and 30 December 1 and 3
PACKAGING

The entrepreneur’s product is very easy and simple in

terms of packaging. The entrepreneur uses a plastic grock
containers (but comes in different sizes) and put a sticker on it
using the name and logo of the business. And under it, the
entrepreneur also put the contract information for the
consumers to9 call/message the entrepreneur anytime.

PUBLIC RELATION

The entrepreneur will give flyers to everyone (such as

students, teachers, etc) before the day of opening the
business. The entrepreneur will also donate a food/snack
(such as sand witches with the business’s product, water, etc)
to the homeless people on the street. The entrepreneur will
be doing this once a month.

POSITIONING STRATEGY

The entrepreneur’s product which is mocha fillings is very

unique, tasty, and flavorful, that is why it’s different from
others. The product is good for breakfast and even for
merienda.
Value Proposition: Tasty and delicious mocha, good quality
Unique Selling Proposition: FINDING MERIENDA? THEN BUY
OUR MOCHA.

PRICING STRATEGY

The entrepreneur will use the skimming strategy in pricing the

product because the entrepreneur is introducing a new
product that has no competition. The entrepreneur will set
and change a high price, then lower it as the market evolves.

DISTRIBUTION STRATEGY

The entrepreneur will use the direct sales distribution

because the entrepreneur will sell the product directly to the
consumers by building a food shall.

PRODUCER

ULTIMATE USER

The entrepreneur will also use the manufacturer’s

presentative distribution because the entrepreneur will let the
manufacturing sales representative to sell the product to the
wholesalers/ratailers/end user such as bakeries and canteens.
 MANUFACTURER

PRESENTATIVE

SALES PROMOTION

The entrepreneur’s product is worth Php 30 per it’s regular

size but if costumer buys the product by bundle the
entrepreneur will then give a discount to lower the price to
Php25. By doing that, more customers. will buy the product
and the entrepreneur will be doing this once a month.

PRICING PROCEDURES

The entrepreneur prices the product through determining

the variable cost and fixed cost.

RULES ON RETURNS AND ADJUSTMENTS

The entrepreneur regulates a rule between the consumers

and the company. This is, if ever the consumer return the
product because of some problem (like untidy packaged or
expired). The company will accept it back and replace/give a
new one to the consumer with no charge.
METHODS OF SALES PRESENTATION

The entrepreneur decided on building a food stall, so that

the consumers can easily buy the product.

GENERATION LEADS

The entrepreneur will promote the business through

distributing flyers and posting an information about the
business online.

POLICIES ON CUSTOMER SERVICES

There are policies on customer services that the

entrepreneur Issues. The salesmen should be polite and
respect the customers.

COMPENSATION OF SALESMEN

The entrepreneur will have a daily salary to the salesmen.

Because there are salesmen who’s houses are fa rand they
also have to feed their families every day, so for daily salary, it
can help them to use their salary in there daily needs.

RESPONSIBILITIES OF THE SALESMEN

The entrepreneur’s salesmen must and should be respectful

and be polite when serving the customers through calling
them ma’am and sir.

ANALYSIS OF THE COMPETITION

Key Assets Mocha Peanut Butter Mayonnaise

and Skills Feelings Company Company
Superior Strength Strength Strength
product
Good
business Weakness Strength Strength
location
Strong sales Strength Strength Strength
team
Strong
financial Strength Strength Strength
capacity

METHOD

The entrepreneur have developed several recipes for

flavored whipped cream fillings. The entrepreneur include;
whipping cream ,white sugar, black coffee powder, and
chocolate. Electric hand mixer, measuring cup, measuring
spoon, mixing bowl, and spatula are the tools and equipment
used in making the product. Then the entrepreneur use the
product as a filling (put it inside the bread). After making the
product, the entrepreneur pack the product and deliver the
product to the customer’s site. The entrepreneur use a tricyle
day-by-day.

MANPOWER
Employees Responsibilities Time of work Days of work
Cook Theya re the
one who make
the product,
like whipping
the cream, 8:00 AM Monday
melting the to to
chocolate and 4:00 PM Friday
adding the rest
of the
ingredients
Production They are the 8:00 AM Monday
stuff/workers one who to to
package the 4:00 PM Friday
product.
Washer They do the 8:00 AM Monday
dishes and to to
clean the 4:00 PM Friday
whole place.
Cashiers They are the
 one who’s in
charge of
receiving, 8:00 AM Monday
charging, and to to
counting the 4:00 PM Friday
money of the
company/
business.
Delivery Man They are the
one who 8:00 AM Monday
deliver the to to
product to the 4:00 PM Friday
consumer