PUMA at a Glance

PUMA is one of the worlds leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,500 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. Registered Office: Herzogenaurach, Germany Official Company Language: English Stock: The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Mid-Cap Index MDAX of the German Stock Exchange (Deutsche Brse). Shareholders (as of 08/03/2011): 75.12 % PPR Group (Main Shareholder) 24.88 % of the PUMA shares in free float. Administrative Board: The Administrative Board consists of nine members, six of whom represent the interests of the shareholders while the remaining three represent the employees from Europe. Jochen Zeitz (Chairman) Chief Executive Officer of the Sport & Lifestyle Group of PPR S.A., Paris, France Franois-Henri Pinault (Deputy Chairman) Chairman of the Board and CEO (Prsident Directeur Gnral) of PPR S.A., Paris, France Thore Ohlsson President of Elimexo AB, Falsterbo, Sweden Jean-Franois Palus Deputy Chief Executive Officer and Chief Financial Officer

(Directeur Gnral Dlgu/Directeur Financier) of PPR S.A., Paris, France Grgoire Amigues Director Planning and Strategy (Directeur du Plan et de la Stratgie) of PPR S.A., Paris, France Michel Friocourt Director Legal (Directeur Juridique) of PPR S.A., Paris, France Bernd Illig (Employee Representative) Specialist IT User & System Support of PUMA SE, Herzogenaurach, Germany Martin Kppel (Employee Representative) Administrator IT Microsoft Systems of PUMA SE, Herzogenaurach, Germany Victor Fernandes (Employee Representative) Software Developer of PUMA France SAS, Strasbourg, France Managing Directors: Franz Koch (Chief Executive Officer) Klaus Bauer (Chief Operating Officer) Stefano Caroti (Chief Commercial Officer) Antonio Bertone (Chief Marketing Officer) Reiner Seiz (Chief Supply Chain Officer) Consolidated Sales: PUMAs consolidated sales for the financial year 2010 were 2,706.4 million. Sales by Segments: The sales breakdown for the financial year 2010 by segment was as follows: Consolidated Sales in % of Consolidated Sales Footwear: 1,424.8 million 52.6 % Apparel: 941.3 million 34.8 % Accessories: 340.3 million 12.6 % 2,706.4 million 100 % Financial Reporting: PUMA abides by the International Financial Reporting Standards "IFRS", and reports its earnings on a quarterly basis.

Sustainability

We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. The foundation for our activities is PUMAVision a concept that we intend to guide our work with its three core programs puma.creative, puma.safe and puma.peace. puma.safe comprises our initiatives and commitment for environmental protection and improved working conditions that have been in place for many years now. They will be complemented by new programs, which focus on implementing cleaner, safer and more sustainable systems and processes within the supply chain. puma.peace supports the global Day of Ceasefire on September 21 every year through its initiative One Day One Goal, which aims at getting people to play football with the idea that the power of sports will unite people in peace. The initiatives of puma.creative creativity as the core competence of the brand - aim at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform.

STATEMENT PUMA is committed to eliminate Discharges of hazardous Chemicals In line with PUMA's long-term sustainability program, the Sportlifestyle company PUMA recognizes the urgent need for reducing and eliminating industrial releases of all hazardous chemicals[1] . According to its approach based on prevention and precautionary principles [2], PUMA is committed to eliminate the discharges of all hazardous chemicals from the whole lifecycle and all production procedures that are associated with the making and using of PUMA products[3] by 2020. PUMA understands the `scope of the commitment to be a longterm vision - with short term practice to be defined in the clarification of actions to follow. To ensure transparency, PUMA will report on the progress of this commitment in its annual PUMA Sustainability Report. An Action Plan will be set up by PUMA within eight weeks from the time this commitment was made. [1]All hazardous chemicals means all those that show intrinsically hazardous properties (persistent, bioaccumulative and toxic (PBT); very persistent and very bioaccumulative (vPvB); carcinogenic, mutagenic and toxic for reproduction (CMR); endocrine disruptors (ED). This will require establishing - ideally with other industry actors - a corresponding list of the hazardous chemicals concerned that will be regularly reviewed. [2]This means taking preventive action before waiting for conclusive scientific proof regarding cause and effect between the substance (or activity) and the damage. It is based on the assumption that some hazardous substances cannot be rendered harmless by the receiving environment and that prevention of potentially serious or irreversible damage is required, even in the absence of full scientific certainty. [3]This means the commitment applies to the environmental practices of the entire company and for the whole product-folio of the company. This includes, as a longterm vision, all its suppliers or facilities horizontally across all owned brands and licensed companies as well as vertically down its supply chain. As a first step - within 18 months - this will cover all Tier 1 and vertical suppliers across the PUMA brand. Through this step PUMA aims to exert power through its Tier 1 suppliers down to Tier 2 suppliers which include wet processes.