FACULTY OF ACADEMY OF CONTEMPORARY ISLAMIC STUDIES

D1IC2103B

ENT530: PRINCIPLES OF ENTREPRENEURSHIP

GROUP ASSIGNMENT:

SOCIAL MEDIA PORTFOLIO

PREPARED FOR:

MADAM ROSFATIHAH BINTI CHE MAT

PREPARED BY:

1. ATIKAH NABILAH BINTI YUSRI (2021619358)

2. NUR ATHIRAH BINTI MOHD FAUZI (2021835048)

Submission date:

2 FEBRUARY 2023
 ACKNOWLEDGEMENT

Bismillahirahmanirahim,

Alhamdulillah, thank God for his abundant grace and the grace of time, life and energy
that has been bestowed upon us so that we can successfully complete the task that has been
entrusted for the subject code PRINCIPLES OF ENTREPRENEURSHIP (ENT530).

On this occasion, we would like to give a million thanks to madam Rosfatihah binti Che
Mat because with her guidance and guidance she has opened up space for us to complete the
task perfectly and successfully on time.

We would also like to say a big thank you to both of our parents who gave us moral
support from behind. They also help us complete this task through financial contributions so
that this task can be delivered on time.

In addition, we also express our incalculable sense of appreciation to our comrades for
having extended a lot of help and cooperation in realizing the efforts to complete the tasks that
have been entrusted to us.

Next, a million thanks are also extended to the members of the group for their cooperation
and high commitment in making this task a success. They are willing to sacrifice time and go
through hardships throughout this assignment. They also acknowledged that all the results in
this project are a collaboration with each other.

Finally, this speech is also addressed to all parties involved either directly or indirectly.
We greatly appreciate all the help given because without the help and support given, this
assignment may not be able to be carried out properly.

Thank you.

I
 EXECUTIVE SUMMARY

‘NZ Crunchies” is being one of the Bumiputera chip product brands of NZ Frozen
Industries Sdn Bhd since 1997 which to this day and this business also still looking for highly
visionary members, eager to further expand their business in Malaysia and abroad. As we know,
Nz Crunchies has managed to win the hearts of customers after the launch of this product which
went viral among Malaysians because of its amazing taste. Next, NZ Crunchies contains poppy
skin snacks with a unique taste, affordable price, easy to carry and suitable for the whole family
and able to provide an experience that is guaranteed to please all snack lovers around the world.
The advantage of NZ Crunchies poppy skin chips is that this snack is a trending product of the
century. In addition to using cheese flavors as flavors for our snacks, we also use some other
viral flavors such as chicken floss flavors, salted eggs, Bolognese, tom yum, curry, honey,
chocolate, seaweed and other various flavors. In addition to satisfying the taste of food lovers
with a crunchy and tasty taste, this NZ Crunchies brand snack is also perfect for eating
wherever and whenever you are, with its nature that is easy to take everywhere at any time
because it’s come with pouch bag edition and this snack is ideal for a loved family to enjoy.
The melting in the mouth is a "perfect snack" for all foodies in Malaysia. As we know, today's
popia snacks aren't quite popular with teens, but through unheard-of users, we're optimistic that
they'll slowly and surely have their own ability to gain market share trust and build long-term
bonding with family and friends. So, we believe that our NZ Crunchies can compete with other
competitors and attract more customers. Finally, we always ensure that our NZ Crunchies
poppy seed snacks are always in demand and efficiently produced and always a top choice for
every customer.

II
 TABLE OF CONTENTS

NO. CONTENT PAGES

1 ACKNOWLEDGEMENT I

2 EXECUTIVE SUMMARY II

3 TABLE OF CONTENTS III

4 1.0 REGISTRATION:
1.1.1 GO-ECOMMERCE
1.1.2 MYENT CERTIFICATE 1-3
1.1.3 SSM REGISTRATION
5 2.1 INTRODUCTION OF BUSINESS
2.1.1 NAME AND ADDRESS OF BUSINESS
2.1.2 ORGANIZATIONAL CHART
2.1.3 MISSION / VISION 4-7
2.1.4 DESCRIPTIONS OF PRODUCTS / SERVICES
2.1.5 PRICE LIST

6 3.1 FACEBOOK
3.1.1 CREATING FACEBOOK (FB) PAGE
3.1.2 CUSTOMIZING URL FACEBOOK (FB) PAGE
3.1.3 FACEBOOK (FB) POST – TEASER
3.1.4 FACEBOOK (FB) POST – COPYWRITING (SOFT SELL) 8-33
3.1.5 FACEBOOK (FB) POST – COPYWRITING (HARD SELL)
3.1.6 FREQUENCY OF POSTING
3.1.7 SALES REPORT

7 CONCLUSION 34

III
1.0 REGISTRATION:

1.1.1 GO-ECOMMERCE

Figure 1: GO-ECOMMERCE

1
1.1.2 MYENT CERTIFICATE

Figure 2: MYENT CERTIFICATE

2
1.1.3 SSM REGISTRATION

Figure 3: SSM REGISTRATION

3
2.1 Introduction of business

2.1.1 Name and address of business

The business name we provide is "Thina Crunchies Empire". Thina Crunchies

Empire is a combination of Athirah and Nabilah. It will make it easier for customers to
remember our company name. In this business, we sell products that all categories can
afford to buy at a price as well as products that are a favorite of our customer and also
welcome others customer to buy our products. The business address is Kampung Teluk
Baru Lundang 15200 Kota Bharu Kelantan because we do not yet have an official place
for stock production and only keep stock at home. We will strive to have a Thina
crunchies Empire store that can make it easy for customers to walk in and pick up
themselves.

Figure 4: Thina Crunchies logo

4
2.1.2 ORGANIZATIONAL CHART

Director Of Nz
Crunchies Nyum-
nyum

FINANCIAL OPERATION MARKETING

MANAGER MANAGER MANAGER

Figure 5: Organizational Chart

NAME Atikah Nabilah Binti Yusri

QUALIFICATION Bachelor of Muamalat (Hons) (Ic210)
EXPERIENCE IN BUSINESS Dropship Nz Crunchies, Mamasab And Staff in Restaurant
POSITION Business Owner and Marketing Manager

NAME Nur Athirah Binti Mohd Fauzi

QUALIFICATION Bachelor of Muamalat (Hons) (Ic210)
EXPERIENCE IN BUSINESS Dropship food, Cashier in grocery store
POSITION Financial Manager and Operation Manager

5
2.1.3 Mission / vision

Mission:
Thina Crunchies Empire mission wanted ensuring our customer's satisfaction is
always awake and when there is a problem of dissatisfaction from the customer's side,
we will overcome it quickly and make it a challenge for our company to continue
moving forward. Furthermore, Thina Crunchies Empire will try to increase the number
of customers every month which we will advertise on every available social media and
also keep our loyal customers by improving service day by day. That way our business
will progress and become the focus of many.

Vision:
Thina Crunchies Empire's vision is to provide delicious snacks that will be
remembered by everyone every day and can anchor their hearts. Besides, Thina
Crunchies Empire also wants to ensure that every customer is satisfied with the products
we produce and become the first snack in their hearts. Next, our vision is also to create
new experiences in the business world as well as be able to penetrate the foreign market
and make the first product to be able to penetrate the foreign market.

6
2.1.4 Descriptions of products / services

These NZ Crunchies are made from poppy skin. This product has a variety of flavors
that are able to captivate every customer. These NZ Crunchies have twelve different flavors
including cheese, chocolate, curry, tom yum and others. In addition, NZ Crunchies has created
a new packaging which is a pouch bag that is easy to carry anywhere and can be enjoyed well.

Next, customers can taste various flavors when buying products from NZ Crunchies.
Poppy skin is very crunchy and delicious to chew, especially for children who will definitely
love it. Customers also love variety and variety of flavors and NZ Crunchies is a product that
must be the first choice of customers who love crispy poppy skin that melts in the mouth. When
there are a variety of flavors every customer will struggle to choose the flavor released by NZ
Crunchies.

Finally, this product is very popular because every customer wants a different taste for
them to taste especially if it is a snack or food. Therefore, we create a variety of flavors for
customers who love food innovation and they can also taste something new especially in
limited edition NZ Crunchies flavors that will not be available from other products. NZ
Crunchies is the top choice for every family who loves snacks and who wants to try different
flavors of snacks.

2.1.5 Price list

No. Product Name & Price

1

POUCH BAG
60 GRAMS
VARIOUS FLAVOUR
RM 3

Figure 6: Product Nz Crunchies

7
3.1 Facebook (FB)

3.1.1 Creating Facebook (FB) page

Figure 7: Create Facebook page

3.1.2 Customizing URL Facebook (FB) page

Figure 8: Custom URL

8
3.1.3 Facebook (FB) post – Teaser

Figure 9: Teaser 1 Figure 10: Teaser 2

Figure 12: Teaser 4

Figure 11: Teaser 3

9
Figure 13: Teaser 5 Figure 14: Teaser 6

Figure 15: Teaser 7

Figure 16: Teaser 8

10
Figure 17: Teaser 9

Figure 18: Teaser 10

11
3.1.4 Facebook (FB) post – Copywriting (Soft sell)

Figure 19: Soft Skill 1 Figure 20: Soft Skill 2

Figure 21: Soft Skill 3

Figure 22: Soft Skill 4

12
Figure 23: Soft Skill 5 Figure 24: Soft Skill 6

Figure 25: Soft Skill 7 Figure 26: Soft Skill 8

13
 Figure 28: Soft Skill 10
Figure 27: Soft Skill 9

Figure 29: Soft Skill 11

14
3.1.5 Facebook (FB) post – Copywriting (Hard sell)

Figure 30: Hard Sell 1 Figure 31: Hard Sell 2

Figure 32: Hard Sell 3 Figure 33: Hard Sell 4

15
Figure 34: Hard Sell 5 Figure 35: Hard Sell 6

Figure 36: Hard Sell 7 Figure 37: Hard Sell 8

16
Figure 38: Hard Sell 9

Figure 39: Hard Sell 10

Figure 40: Hard Sell 11

Figure 41: Hard Sell 12

17
Figure 42: Hard Sell 13

Figure 43: Hard Sell 14

Figure 44: Hard Sell 15 Figure 45: Hard Sell 16

18
Figure 46: Hard Sell 17 Figure 47: Hard Sell 18

Figure 48: Hard Sell 19 Figure 49: Hard Sell 20

19
Figure 50: Hard Sell 21

Figure 51: Hard Sell 22

Figure 52: Hard Sell 23

Figure 53: Hard Sell 24

20
Figure 54: Hard Sell 25

Figure 55: Hard Sell 26

Figure 56: Hard Sell 27

21
3.1.6 FREQUENCY OF POSTING

NZ Crunchies Nyum-Nyum by Thina Crunchies currently have 90 posts in total and

still in ongoing for newer post. The teaser post is 10 while the soft sell is 11. The hard sell is
27 posts. So, this figure shows NZ Crunchies Nyum-Nyum by Thina Crunchies page of
publishing tools in function to view our latest and previous posts as well as calculating the
frequency of our posts with case.

22
23
24
3.1.7 SALES REPORT

25
The table below shows some of our sales with receipts aa an evidence.
Date Customer information Evidence
20.10.2022 Yasirah, Kolej Tun Hussein Onn,
• 1 pack
• Cash
• RM 3

24.10.2022 Iqbal, Kolej Tun Dr Mahathir,

• 1 pack
• Cash
• RM 3

27.10.2022 Irfan, Kolej Tun Dr Mahathir,

• 1 pack
• Cash
• RM 3

26
30.10.2022 Izuddin, Kolej Tun Razak,
• 2 pack
• Cash
• RM 6

02.11.2022 Ayu, Kolej Dato Onn,

• 2 pack
• Cash
• RM 6

06.11.2022 Adlin, Kolej Tun Hussein Onn

• 2 pack
• Cash
• RM 6

Puteri, Kolej Tunku Abdul

Rahman
• 1 pack
• Cash
• RM 3

27
10.11.2022 Intan, Kolej Tunku Abdul
Rahman
• 3 pack
• Cash
• RM 9

13.11.2022 Sumaiyah, Kolej Tunku Abdul

Rahman
• 1 pack
• Cash
• RM 3

17.11.2022 Puteri, Kolej Tun Hussein Onn

• 1 pack
• Cash
• RM 3

22.11.2022 Fadly, kg banggol kuin, machang

• 4 pack
• Cash
• RM 12

28
25.11.2022 Syazana, kg banggol kuin,
machang
• 3 pack
• Cash
• RM 9

Ayu, Kolej Dato Onn,

• 2 pack
• Cash
• RM 6

28.11.2022 Izuddin, Kolej Tun Razak,

• 3 pack
• Cash
• RM 9

01.12.2022 Ikhwan, Kolej Tun Dr Mahathir,

• 2 pack
• Cash
• RM 6

29
07.12.2022 Qayiem, Kolej Tun Dr Mahathir,
• 2 pack
• Cash
• RM 6

Amirah, Kolej Tunku Abdul

Rahman,
• 2 pack
• Cash
• RM 6

12.12.2022 Asraff, machang

• 5 pack
• Cash
• RM 15

15.12.2022 Nazhif, Kolej Tun Razak,

• 3 pack
• Cash
• RM 9

30
 Intan, Kolej Tunku Abdul
Rahman
• 3 pack
• Cash
• RM 9

19.12.2022 Shazwin, Kolej Tun Hussein Onn,

• 2 pack
• Cash
• RM 6

23.12.2022 Ratna, Kolej Tun Hussein Onn,

• 2 pack
• Cash
• RM 6

26.12.2022 Nawal, Pasir Puteh

• 5 pack
• Cash
• RM 15

31
 Maliza, Pasir Puteh
• 2 pack
• Cash
• RM 6

29.12.2022 Siti, Kolej Dato Onn,

• 3 pack
• Cash
• RM 9

31.12.2022 Bella, Kolej Dato Onn,

• 2 pack
• Cash
• RM 6

32
Figure: Transaction List and Expenses

33
 CONCLUSION
In a word, NZ Crunchies is a business that sells a variety of flavours not only through
face to face method but also through online use social media by creating Facebook page. We
can conclude that by using the Facebook platform, we can find out the method of sales
promotion through social media by showing videos and so on so that it looks more interesting.
Through this kind of platform, we can be able to post the latest update of our business activity.

Next, Facebook marketing also helps entrepreneurs regardless of age, rank, race, gender,
background and their budget to maintain their business in various ways. we can also learn and
understand new knowledge and put it into practice in life to hone our talents and skills in
marketing a product and sell it by using the Facebook platform. We also get experience in
managing business and can also learn and know how to employ teaser, soft sell and hard sell,
which of these three is something that is very difficult.

We also know that in business there are ups and downs, there are downs and ups, there
are profits and losses, so through this we as entrepreneurs need to come up with new ideas
every time to attract customers to buy products and at the same time increase our sales results.
In addition, this method is not only beneficial to our business but also to ourselves. This is
because it will help us stay up to date with the current trend which is not only using Facebook
as a sales and promotion platform but also Instagram, Tiktok, Telegram, Twitter, YouTube and
so on. From this, we can enhance our knowledge and skills in IT. Then, it will prevent us from
being an outdated businessman.

34