PROFILE : DR.

SUMAN KUMAR DAWN

Name DR. SUMAN KUMAR DAWN
Present Position  Principal (Acting) in Calcutta
Business School ( An AICTE and
NBA Accredited Institute)
 Chairperson-PGDM Programme
in Calcutta Business School
 Associate Professor –Marketing
and Strategic Marketing in
Calcutta Business School (AICTE
approved)
 Chairperson of Marketing Area in
Calcutta Business School
Area Marketing, Marketing Research,
Marketing Analytics , Strategic
Management , Strategic Marketing and
Quantitative Methods, Integrated
Marketing Communication, International
Marketing, Research Methodology
Address for “ Aashirwaad”, Talikhola, Chinsurah
Communication Station, Road, Chinsurah RS, Dist-
: Hooghly, West Bengal, Pin 712102
Mobile &E- 09831283679 ,
mail drskdawn@gmail.com
Career Objectives: Will devote myself As Principal , Chairperson-PGDM Programme and also
Sr. Faculty position in Marketing and Quantitative areas within a Business School of repute with
rich experience of understanding into teaching , research as well as administration of managing
students, systematizing workshops or seminars for improving the knowledge domain of students,
and managing affairs relating to the Institution‟s authority.
Total Experience : 25 years (18 years in Academic, Research, Administration including 7
years in Industry)

Educational Profile at a Glance : M.Sc (Mathematics) (IIT, Kharagpur), MBA ( Marketing),

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PhD, UGC-NET qualified in Management , GATE qualified , Research Scholar ICSSR, New
Delhi ( Under MHRD)( Govt. of India) New Delhi
Educational Qualifications:
2008 PhD from The University of Burdwan
1993 MBA (Marketing) passed with First Class from The University of Burdwan ( 2years
full time)
1990 M.Sc ( Mathematics) (IIT, Kharagpur) passed with First Class from Indian
Institute of Technology (IIT), Kharagpur
1997 B.Sc (Hons) (Mathematics ) passed with 2nd Class from The University of Burdwan
Tile of the PhD: “Designing Promotional Strategies for Effective Marketing in A
Competitive Environment: A Case Study of Clariant (India) Limited”.
Professional Experience:
 Conducted the subject lectures regularly, keeping an eye on the understanding of the
students
 Carried out practical sessions with explanation about the purpose of the experiment and
the procedures that follow to seek results
 Carried out debate sessions in regular classes to help students to understand the subject
better
 Arranged Industry expert meets for students on a periodic basis to create an interest about
the subject
 Encouraged students to build committees among themselves
 Provided students with information outside the classroom such as the future prospects in
the subject, the competitive exams, etc.
 Conducted and assisted the examination duties
 Involved in the research activities and supervise the PhD students

Core competencies:
 Excellent communication and written skills
 Profound knowledge of the subject areas and ability to teach students in different courses
 Analytical approach and ability to research as well as an ability to respect students
 Highly skilled in collecting the study material and chunking it in a proper way
 Strong commitment with the job as well as interested in teaching graduate and

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 undergraduate students
 Good interpersonal and organizational skills
 Ability to communicate with the students, staff, and parents
 Ability to advise the students and problem solving attitude
 Outstanding communication as well as leadership ability.
 Massive capability to make association among faculty, students and management.
 Extensive capacity to systematize particular events within Institute. Wide ranging
training and counselling ability.
Affiliations:
* Principal ( Acting) in Calcutta Business School , Kolkata (AICTE Approved and NBA
Accredited) ( From 1st March 2018 onwards)
* Chairperson PGDM Programme in Calcutta Business School, Kolkata(AICTE Approved and
NBA Accredited) ( From 31st May 2017 onwards )
* Chairperson of Marketing Area from 31st October 2017 in Calcutta Business School
*Associate Professor in Marketing & Strategic Marketing, Calcutta Business School,
Kolkata(AICTE Approved and NBA Accredited) ( From 19th May 2016 onwards)
* Programme Director in in Marketing & International Business ( IB) in Asia Pacific Institute of
Management , New Delhi, (AICTE Approved and NBA Accredited) (July 2015 2007 to 18th May
2015)
* Associate Professor in Marketing, Asia Pacific Institute of Management , New Delhi, (AICTE
Approved and NBA Accredited) (July 2015 2007 to 18th May 2015)
• Head of the Department in Centre for Management Studies, JIS College of Engineering,
Kalyani (August 2007 to July 2015)
• Assistant Professor and Controller of Examinations , Eastern Institute for Integrated Learning
In Management, Kolkata ( June 2006-July 2007 )
• Teacher-In-Charge , Chandannagar Institute of Management & Technology ( Affiliated to the
University of Burdwan) ( 1st July 2001-May 2006 ).
• Market Support Manager , Clariant (India) Limited ( Formerly Sandoz India Limited) (March
1997 to June 2001)
• Marketing Manager , Sudha & Subha (P) Limited
• Kadimi International (April 1995 to June 1996)
• Glasstronics India Limited ( February 1994 to March 1995)

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Present Position: Principal ( Acting), Chairperson-PGDM Programme and Chairperson of
Marketing Area and Associate Professor in Marketing & Strategic Management ; Calcutta
Business School (AICTE approved)
Brief Job Description as Principal :
(a) Looks after all the Administrative and Academic activities falling in line with the AICTE,
(b) direct and monitors the academic and nonacademic activities within the Institute
(c) plan and implement the daily routines within an educational setting,
(d) Appoint Guest Faculty Member according to the norms of the AICTE
(e) Maintain academic discipline in the School,
(f) Initiates in developing, planning, implementing, and administering goals and objectives
related to the assigned area including course and program curriculum planning.
(g) review, remove, rewrite, policies and procedures every year as needed,
(h) Monitors conducts regular class works, organize Industry Visits , placement related
activities in coordination with Chairperson-Career Development and Placement Cell,
create an environment for industry institute interaction, coordinate R&D activities,
coordinate staff and external organization for R&D and consultancy, maintain discipline
among students and staff.
(i) Playing a key oversight role in accreditation, program review and other processes that are
important for continuous improvement of the college‟s activities
(j) Monitors smooth conduct of Quality Management System in accordance with ISO 9000
(k) in addition there are various functions in which principal is directly involved for
conduction of examination, library, Students counseling, Academic Calendar & Course
Outline Preparation, Sports etc.
(l) Coordinate all jobs related to the ISO Audit and NBA accreditation
Brief Job Description as Chairperson – PGDM Programme
 Preparation of Academic Calendar
 Preparation of rules & regulation of the PGDM programme (Student Hand Book)
 Preparation of Class Schedule of 1st and 2nd year classes in coordination with the
Chairperson-PGDM
 Preparation of course outlines from the respective Course Instructors
 Preparation of Class Attendance
 Preparation of Attendance Data of each term and informing students the attendance
percentage

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  Coordinate with the faculty and visiting faculty.
 Issue notices to the students regarding change of class schedule, if any, short attendance,
or any other matter as may come up from time to time in consultation with the
Chairperson-PGDM.
 Arrangement of students fee-back and file the same for preparing report
 Prepare agenda for the PGDM Committee meeting
 Preparation of Minutes of PGDM Committee, Academic Council Meetings and Faculty
Council.
 Handle e-mails of the PGDM Office and act on it.
 Coordinate with the Controller of Examinations Office as and when required.
 Maintain students attendance file, PGDM Office files, records (such as Minutes of the
PGDM Committee, Academic Council and Faculty Council), and any other files
pertaining to PGDM office documents.
 Day-to-day correspondences and liaison with the other departments for smooth running
of the programme.
 Coordinate with the Class Monitors on various issues from time to time and report the
same to the Chairperson-PGDM.
 To organize Annual Convocation.
 Handling academic activities of the Institute and worked for the Accreditation /ratings
(NBA) and placement activities
 Developing rapport with Industry and MDP‟s in area of specialisation
 Conducting research work and engaged in student development
 Generated revenues by conducting in training/research projects for contribution towards
institute‟s academic and financial excellence and growth
 Organising national sponsorship seminar of repute
 Ensuring smooth operation of academic programs including programs including part-time
programs as per AICTE guidelines.
Brief Job Description as Chairperson – Marketing
1. Responsible and accountable for setting and advancing the academic planning of the
Department in line Institute strategic plans and direction
2. Develop and sustain appropriate structures for management, consultation, decision-making
and communication with staff and students
3. Ensure the best possible student experience through: the fulfillment of the Institute‟s

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 responsibilities concerning students in respect of their admission, and examination; and
adherence to the regulations and procedures of Faculties : refresh and develop new course
curriculum; Create a dynamic and forward looking research environment for both staff and
students.
4. Performing the duties of Faculty Member / and Head of Department for a particular subject
or group of subjects;
5. Ensuring the good professional practice, standards, and quality of teaching
6. Promotes a healthy process of reciprocal informal observation of class teaching practices;
7. Advising and contributing to curriculum development at school
8. Setting examination papers, and assessment processes
9. Ensuring timely and adequate provision of textbooks, materials, and equipment required for
the effective teaching of the subject
10. Preparing specifications and budgets for the requirements of the subject specific teaching
tools and equipment, including laboratory equipment;
11. Holding and leading regular departmental meetings
Previous Experience : Programme Director and Associate professor in Marketing, Asia
Pacific Institute of Management, New Delhi
Head of the Department, Centre for Management Studies,
JIS College of Engineering (a leading Autonomous
Institute, AICTE approved and NBA accredited
Engineering and Management Institute)
Guest Faculty of IISWBM (Indian Institute of Social
Welfare and Business Management) in PGDBM (Course
– Evening)
Subjects offered at IISWBM: Product and Brand
Management, Sales and Distribution etc.
Asst. Professor & Controller of Examinations
Eastern Institute for Integrated Learning in Management
(EIILM) (A prestigious Institute offering MBA and PGP
programme since 1995).
Guest Lecturer in the Department of Business
Administration of The University of Kalyani
Area of Teaching ( Subjects Offered) (In MBA and BBA(H)):

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  Marketing Research
 Marketing Analytics
 Strategic Marketing
 International Marketing
 Integrated Marketing Communication
 Strategic Management
 Quantitative Methods
 Research Methodology
 Product & Brand Management
Awards & Honours:
 Qualified UGC-NET(Management) for Lectureship, December 2012
 Qualified GATE Examination in 1990
Professional Membership:
 Confederation of Indian Industry (CII)
 Bengal Chamber of Commerce and Industry ( BCCI)
 Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974-
 0872 )
 Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348-
 666X )
 Member of Editorial Board in International Journal of Management Technology
 Member of Editorial Board in the Standard International Journals
Publications [ Research Paper (referred journals), Cases, Books
 S.K. Dawn, The Strategies, Challenges, Opportunities and Growth Dimensions of the
Organised retail Sector: An Analysis on Indian perspective , JIS Management Vista (JIS
Management Journal), Vol .II , No.2 , July-December , 2008, pp.13-26.
 P.K. Bardhan and S.K. Dawn, Role and Efficacies of Supply Chain Management in
Indian Automobile Industry : A Case Study of Two Leading Indian Automobile
Companies, Kindler ( Management Journal of Army Institute of Management), Army
Institute of Management, vol. –VIII, number 2, July –December 2008 (ISSN 0973-0486).
 S.K. Dawn , Designing Effective Distribution Strategies –An Empirical Study, Survey
(Journal of IISWBM) , Vol. 49, No.1 &2, 2009 , pp.1-16,(ISSN : 0586-0008)
 T.K. Bose and S.K. Dawn , An Analysis of The Impact of Promotional Elements on Sales

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 and Profits : An Empirical Study, Amity Business Review , Volume 10,No 2 July-
December 2009 (ISSN No. 0972-2343)..
 S.K. Dawn & S Paul , Relevance of Logistics in Supply Chain Management for overall
Customer Satisfaction: An Empirical Study, Review of Professional Management
Volume - 7, Issue 2, July – December, 2009 ( ISS-0972-8686), New Delhi Institute of
Management
 S.K. Dawn and S. Paul , Managing Sales through Sales Force Motivation: An Empirical
Study Based on Indian Financial Organisations, Kindler ( Journal of Army Institute of
Management , Kolkata) vol.IX, no.2, issue July-December2009-10, (ISSN 0973-0486)
 S.K. Dawn and M.K. Das , Reengineering Branding Strategy : A New Paradigm of
Sustainable Competitive Advantage with Special Emphasis on FMCG Segment in India ,
Published on Domain, vol.2, Issue 2, Jan-Jun 2010 (ISSN No. 0973-9564).
 S.K. Dawn and Anindya Guha , E-CRM : A Critical Analysis by Developing an Effective
Model, Asia pacific Business Review , vol. V1, Number 3, July-September 2010 (ISSN :
0973-2470).
 S. K. Dawn & S Paul , Developing Brand Strategies of Pharmaceutical Products: An
Empirical Study on Diabetic Products, Survey, IISWBM, vol. 50, nos. 1& 2, January-
June 2010 (ISSN: 0586-0008).
 S . K. Dawn and M.K. Das, “CRM: An Essential tool for the success of Airline Industry”,
published on Proficient, The International Journal on Management, Vol.- II , Issue-1 ,
January-2010 (ISSN 0975-475X)
 S. K. Dawn and S. Biswas “Managing Absenteeism: A Study on Spanco BPO Services
Limited “, published on “JIS Management Vista”, vol. IV, No.1, January-June 2010 (
ISSN : 0974-0872).
 S. K. Dawn “Developing Distribution Strategies for Effective Operations: An Empirical
Study Based on Tropicana”, Indian Journal of Marketing, vol. 41, no.2, February, 2011
(ISSN 0973-8703)
 S.K. Dawn & R. Chowdhury, “Electronic Customer Relationship Management (CRM):
Conceptual Framework and Developing a Model”, International Journal of Business and
Information Technology (IJBIT), vol.1, no.1, March 2011 (E-ISSN 2047-0363).
 S.K. Dawn & S. Biswas, “Employer branding: A new strategic dimension of Indian
corporations”, Asian Journal of Management Research, vol. 1, no.1, 2011 (ISSN 2229-
3795).

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 S.K. Dawn & U.Kar, “E-Tailing In India: Its Issues, Opportunities and Effective
Strategies for Growth and Development “, Zenith: International Journal of
Multidisciplinary Research: ISSN: 2231-5780, vol.1 , Issue 3, July 2011.
 S.K. Dawn & S. Pal, “Medical Tourism in India: Issues, Opportunities and Designing
Strategies for Growth and Development “, Zenith: International Journal of
Multidisciplinary Research: ISSN: 2231-5780, vol.1, Issue 3, July 2011.
 S.K. Dawn & S. Pal, “Marketing OTC Pharmaceutical Products: An Analysis on
Customers‟ Attitudes “, Siddhant Journal: vol.-11, No.4, Oct-Dec.2011.
 S.K. Dawn & A. Sanyal, “ Determinants of Employees‟ Job Satisfaction : A Study on
Eveready Industries Limited”, Asia Pacific Journal of Research in Business Management
(APRJRBM): ISSN: 2229-4104 , vol.2, Issues 12 , December 2011
 S.K. Dawn & M. M. Dutta, “Mergers & Acquisitions in Indian Banks After
Liberalisation : An Analysis “, Indian Journal of Commerce & Management Studies:
ISSN 2249-0310 : Model, Asia pacific Business Review , vol. V1, Number 3, July-
September 2010 (ISSN : 0973-2470).
 S. K. Dawn & S Paul , Developing Brand Strategies of Pharmaceutical Products: An
Empirical Study on Diabetic Products, Survey, IISWBM, vol. 50, nos. 1& 2, January-
June 2010 (ISSN: 0586-0008).
 S . K. Dawn and M.K. Das, “CRM: An Essential tool for the success of Airline Industry”,
published on Proficient, The International Journal on Management, Vol.- II , Issue-1 ,
January-2010 (ISSN 0975-475X)
 S. K. Dawn and S. Biswas “Managing Absenteeism: A Study on Spanco BPO Services
Limited “, published on “JIS Management Vista”, vol. IV, No.1, January-June 2010 (
ISSN : 0974-0872).
 S. K. Dawn “Developing Distribution Strategies for Effective Operations: An Empirical
Study Based on Tropicana”, Indian Journal of Marketing, vol. 41, no.2, February, 2011
(ISSN 0973-8703)
 S.K. Dawn & R. Chowdhury, “Electronic Customer Relationship Management (CRM):
Conceptual Framework and Developing a Model”, International Journal of Business and
Information Technology (IJBIT), vol.1, no.1, March 2011 (E-ISSN 2047-0363).
 S.K. Dawn & S. Biswas, “Employer branding: A new strategic dimension of Indian
corporations”, Asian Journal of Management Research, vol. 1, no.1, 2011 (ISSN 2229-
3795).

9
 S.K. Dawn & U.Kar, “E-Tailing In India: Its Issues, Opportunities and Effective
Strategies for Growth and Development “, Zenith: International Journal of
Multidisciplinary Research: ISSN: 2231-5780, vol.1 , Issue 3, July 2011.
 S.K. Dawn & S. Pal, “Medical Tourism in India: Issues, Opportunities and Designing
Strategies for Growth and Development “, Zenith: International Journal of
Multidisciplinary Research: ISSN: 2231-5780, vol.1, Issue 3, July 2011.
 S.K. Dawn & S. Pal, “Marketing OTC Pharmaceutical Products: An Analysis on
Customers‟ Attitudes “, Siddhant Journal: vol.-11, No.4, Oct-Dec.2011.
 S.K. Dawn & A. Sanyal, “ Determinants of Employees‟ Job Satisfaction : A Study on
Eveready Industries Limited”, Asia Pacific Journal of Research in Business Management
(APRJRBM): ISSN: 2229-4104 , vol.2, Issues 12 , December 2011
 S.K. Dawn & M. M. Dutta, “Mergers & Acquisitions in Indian Banks After
Liberalisation : An Analysis “, Indian Journal of Commerce & Management Studies:
ISSN 2249-0310 : Vol.III, Issue 1, January 2012.
 S.K. Dawn & T.K. Bose, “Green Marketing for Sustainable development: Issues,
Challenges and Strategies in Indian and Global Perspectives”, Kindler, Journal of Army
Institute of Management, December 2011
 S.K. Dawn, “ Understanding Effective Promotional Strategies in an MNC : A Case
Study”, Arth Anvesan, January 2012
 S. K. Dawn & S. Biswas, “Efficacy of Training and Development Analysis Based on
Competency in a Brewing Industry”, Review of Professional Management5 , Vol. II,
issue 1, ( January –June 2013) ISSN : 0972-8686
 S. K. Dawn & S. Biswas, “Talent Management : Designing Strategies”, ASBM Journal of
Management , vol. VI, issue II, July 2013, ISSN : 0974-8512
 S. K. Dawn, “Personalised Marketing : Concepts and Framework “, Productivity; vol.54,
no.4, ISSN : 0032-9924, eISSN: 0976-3902
 S. K. Dawn, “ Estimating market potential and identifying marketing Mixes to Market the
Dairy Whitener : A Detailed Analysis: Spandan FMS –GNIT International Journal;
ISSN: 2348-666X
 Ecotourism and Environmental Sustainability: A study at Mukutmanipur, Arthasiddhi
International Journal of Management, Volume 1 April Issue, 2017, ISSN 1360-3736.
 Customer Satisfaction on SpiceJet Airline: An Analysis through Logistic Regression
Sougata Banerjee & Dr. Suman Kumar Dawn, Paper Accepted in Siddhant-A Journal of

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 decision Making, department of Management Studies , Regional College of Management,
Bhubaneswar ----- Print ISSN: 2231-0649, Online ISSN: 2231-0657
Participation and Presentation in Conference:
 Participated and Presented paper in the International conference on “Achieving
Excellence in Business Organisations: Issues and Challenges”, held at The University of
Burdwan, West Bengal on 29-31st January 2009. The title of the paper was “Developing
Distribution Strategies for Effective Business Operations: An Empirical Study based
on Tropicana”.
 Participated and presented the paper in the International Conference at Prestige Institute
of Management and research (PIMR), Indore on January 30-31, 2010. The theme of the
research paper was “E-Commerce: A New Realm for Indian Industries: Its
Challenges and Opportunities”.
 Participated and presented the paper in the International Conference of IISWBM ,
Kolkata on January 13-14 2011. The title of the research paper was “Ecotourism in
West Bengal: Problems, Opportunities and Developing Effective Strategies to
Promote
 Ecotourism”.
 Participated and presented paper in the International Conference at Jyotirmoy School of
Business , Kolkata (JSB) on February 26th February 2011 . The title of the research paper
was “Employer Branding: A New Strategic Dimension of Indian Corporations “.
The theme of the International Conference was on People Management: Issues &
Challenges.
 Participated and presented the research paper in the International Conference (ICBAMI-
2012), organized by Dr. B.C. Roy Engineering College , Durgapur , on 10th & 11th
January 2012. The title of the research paper was “Building Corporate Branding
Through Corporate Social Responsibility: A Study on Some Selected Indian
Companies.
 Participated and presented present paper in the National Seminar organized by the
Department of Business Administration on 22nd & 23rd November 2012. The title of the
paper is “FDI in Indian Retail Sector: A Critical Analysis”.
 Participated and presented paper in the National Seminar organized by the Department of
Business Administration on 22nd & 23rd November 2012. The title of the paper is
“Relevance of Talent Management in Organizations: A Strategic Approach.

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  Participated and presented paper in the National Seminar organized by the School of
Management and Social Science , Haldia Institute of Technology , W.B on 26th -27th
December 2012 The title of the paper is “Personalised Marketing : Concepts &
Framework”.
 Participated and presented paper in the National seminar organised by The Department of
Commerce, The University of Burdwan , W.B. on “IPR : Its Impact on Industry , Trade
and Commerce” on 26th & 27th March 2004. The tile of the paper was is “Protecting
Computer Software-As an Intellectual Property”.
 Attended the 2 days National Seminar on “HR Challenges in the New Millennium”
organised by the Commerce Dept. of the University of Burdwan on 18th & 19th April
2003.
 Attended the National Seminar on Rural Consumers in Globalizing Market Vulnerability
and Choice organized by Department of Sociology University of Kalyani in association
with Centre for Consumer Studies Indian Institute of Public Administration New Delhi
on December 15-16, 2010. The topic of the paper is "Rural Consumerism in India:
Challenges and Perspective"
 Attended the two day International conference on “Indian Marketing Summit” held at
New
 Delhi 8th and 9th January 2007. This International marketing Summit organised by Birla
Institute of Management technology (BIMTECH, Greater Noida, UP). Participated in
AICTE sponsored National Conference on “Sustainable Business Growth and Modern
Management”, organized by Centre for Management Studies, JIS College of Engineering,
Kalyani, on April 27-28, 2012.
 Participated in TEQUIP sponsored National Seminar on „Recent Trends in Information
Technology‟ organized by Department of Information Technology, JIS College of
Engineering, Kalyani, held on 19th September, 2013.
Short-term Course, Workshop and Refresher Course Attended:
 Attended the training organised by Society for Education and Economic Development
(SEED) on 18th to 22nd December 2002, at New Delhi. This training programme was
only organised for Principal of Colleges and the theme of the training programme was
“Leadership Development Programme for Principals of Colleges on IT for
development and management of Colleges”.
 Participated in Faculty Development Programme on „Teaching-Learning Process‟

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 organized by JIS College of Engineering, Kalyani on 16th August, 2011.
 Participated in National Seminar on „Global Economic Crisis: HR Challenges‟ organized
by Dept. of Business Administration, University of Kalyani held on 26th April, 2009.
 Participated in National Seminar on „Investor Awareness‟ organized by Dept. of Business
Administration, University of Kalyani in collaboration with The Institute of Company
Secretaries of India held on 26th September, 2008.
 Participated in Faculty Development Programme in the area of „Banking and Financial
Services‟ conducted by ICICI Bank from 28th January- 1st February, 2008.
 Training programme attended and participated in SPSS 17.0 Faculty Development
Program (FDP), jointly organised by SPSS South Asia & School of Management, West
Bengal University of Technology, and Kolkata on 12th July 2009.
 Training programme attended and participated in TEQIP sponsored one day workshop on
“Role of Head of the Department (HOD)s & Good Governance” organised by JIS
College of Engineering on 7th June 2013.
 Faculty Development programme attended and participated organised by JIS College of
Engineering on 5th June 2010.
 Attended TEQIP sponsored National Seminar on Application of Control System in
Modern Technology organised by JIS College of Engineering on 1st October 2013.
 Attended AICTE sponsored National Seminar on Synthesis , Characterisation &
Simulation in Nanoscience and Nanotechnology organised by Department of Physics and
Department of Chemistry , JIS College of Engineering on February 24-25 , 2012.
 Faculty Development Programme attended and participated on Structural Equation
Modelling organised by MSHM Business School on January 28-29 2014.
 Participated in the workshop of “Advance Research techniques: Series –I” on 21st
December 2016 organised by Bharatiya Vidya Bhavan Institute of Management Science ,
Kolkata.
 Participated National level Seminar on “ Current Trends in research Methodology and
Statistical Analysis “ on 27th & 28th January 2017 , organized by J.D. Birla Institute ,
Department of Science & Commerce.
 Participated in the First International Conference on Computational Intelligence ,
communications and Business Analytics ( CICBA -2017) held at Calcutta Business
School during March 24-25 , 2017
 Participated 2nd Smart retailing , organized by Confederation of Indian Industry (CII) on

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 17th March 2017. The title of the Program is Retail Next –Exploring Brick and Click.
 Participated in the one day Workshop of “Data Envelopment Analysis (DEA)” on 27th
May 2017 organised by Bharatiya Vidya Bhavan Institute of Management Science ,
Kolkata.
Others:
Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974- 0872 )
• Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348- 666X )
• Member of Editorial Board in International Journal of Management Technology
• Member of Editorial Board in the Standard International Journals
Seminars/conferences organized:
Global Economic Meltdown
o Managerial Excellence- Today‟s Demand
o Managing Business in Global Economy
o Entrepreneurship Development Programme (In collaboration with MSME,
o Govt. of India)
o One month Workshop on Business Skill Development (Organized jointly with
MSME, Govt. of India)
o Frontiers of Knowledge Management: Scope and Challenges in 21st Century
o AICTE Sponsored National Conference on Sustainable Business Growth and Modern
Management
o Managing Business Organizations : Issues and Challenges of Entrepreneurship Development
Programme (In collaboration with MSME, Govt. Of India
Management Development Programme (MDP) Organized:
Organized One-day Management development programme for the Marketing Officers of
Oriental Insurance Co‟s on 3rd November 2006.
Training provided to Officers of Bhatpara Municipality related to career planning, career
development , succession planning on 12th September 2010.
Garden Reach Shipbuilders & Engineers Ltd. - Training for middle and top level Managers.
Entrepreneurship Development Institute (EDI) – Training and Consultancy of small
Entrepreneurs under lather cluster of Santiniketan.
Bansberia Jute Mills : Training for Middle Level Managers
Bengal Beverages Pvt. Limited ( A Unit of Coca-Cola Limited): Training provided for Middle
Level Management on Market Analysis and Strategic Marketing

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Sponsored Research work:
Research work entitled “Ecotourism and Environmental Sustainability: A Study on West
Bengal”, has been approved by Indian Council of Social Science Research (ICSSR) New Delhi,
MHRD, Govt. of India and grant-in-aid of Rs. 4,89,125 ( Rs. Four Lakhs Eighty Thousand One
Hundred Twenty Five) was approved and sanctioned.. The research work was carried out
successfully, submitted and completed.
Research Guidance for M.Phil Students
Supervised the M.Phil programme and the research work of Mrinal Kanti Das , a lecturer of
CMS , JIS College of Engineering. The title of the M.Phil thesis was “Sustainability of Network
Marketing: A Critical Analysis of It on Distributors and Customers”.
• Supervised the M.Phil programme and the research work of Swati Pal, a lecturer of CMS, JIS
College of Engineering. The title of the M.Phil thesis was “Managing Sales through Sales Force
Motivation: An Empirical Study Based on Some Private Financial Organisations”.
Grants Received:
Financial assistance as grant-in aid of Rs. 1.00 lac, from AICTE to conduct National Conference
on “Sustainable Business Growth and Modern Management” in 2012.
ii. Research Grant obtained from Indian Council of Social Science Research (ICSSR), New
Delhi, Govt. of India (Under MHRD) for a project work on “ Ecotourism and
Environmental Sustainability: A Study on West Bengal. The grant value is 4,89,125/-.
iii. Financial assistance as grant-in aid of Rs. 6.00 lacs, from AICTE to conduct Faculty
Development Programme on “Management Research Methodology” in 2014-15.
Research : Ph.D. (Doctoral programme ) Supervision:
The following research scholars have enrolled their names in West Bengal University
ofTechnology (WBUT) in Management Subjects
(i) Mrs. Swati Pal ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Impact of Motivational Factors on Performance management in Financial Sector”.
(ii) Mr. Soumya Mukherjee (Supervisor: Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Utility of Marketing Communication for promoting Brand Building on Some selected FMCG
Companies: An Empirical Study”.
(iii) Mr. Uttiya Kar ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Assessment of E-governance Initiatives in Some Selected Departments of Govt. of West
Bengal”.
(iv) Mrs. Mitali sarkar( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is

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“Designing Effective Electronic – Customer Relationship Management for Organisations for
Better Customer Service: A Study on Tourism Sector in West Bengal”.
(v) Mr. Sandip Ghosh ( Suprvisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Designing Superior Services by Analysing Service Quality in leading Corporate Hospitals in
West Bengal”.
(vi) Mr. Gaurab Majumdar Majumdar (Supervisor: Dr. Suman Kumar Dawn). The title of the
Ph.D. work is “Assessment Emotional Barometer in Organisation through Scaling Conflict‟.
Experience in Academic, Research and Administration
Worked as Head of the Department in Centre for Management Studies , JIS College of
Engineering (an Autonomous, AICTE, NAAC and NBA accredited and approved Institute, under
the affiliation of West Bengal University of Technology) since 28th August 2007. The job
responsibilities are teaching, research and administration.
Associated as an Assistant Professor and Controller of Examinations in Eastern Institute for
Integrated Learning in Management (EIILM) from June 2006-July 2007. They offered courses
like MBA, PGDBM and BBA (Hons). The job responsibilities are teaching, research and
administration.
Associated in the Chandannagar Institute of Management and Technology in the capacity of
Teacher-In-Charge from 10th September 2001-May 2006. Courses offered here are MBA, BBA
(H), BCA and B.Sc (IT). The job responsibilities are teaching, research and administration.
Delivered lectures as an Invited speaker for a Seminar Lecture on Quantitative Techniques in
Management at Chandannagar Institute of Management & Technology, Chinsurah on 25th July,
2012.
Delivered lectures as an Invited speaker for a Seminar Lecture on Marketing Research Methods
at Bengal Institute of Technology, Hooghly on 14th September 2013.
Delivered lectures as an Invited speaker for a Seminar Lecture on International Marketing and
Business at Burdwan Institute of Management & Sciences, Burdwan on 5th July 2014.
Delivered lectures as an Invited speaker for a Seminar Lecture on Modern Marketing
Management and Strategy Formulation at Burdwan Raj College , Burdwan, on 18th November
2014.
Delivered lectures as an Invited speaker for a Seminar Lecture on Advertising and
Communications Management at Cyber Institute of Management & Technology on 18th
November 2014.
Industry Experience

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Worked with Clariant (India) Limited (Formerly Chemical Division of Sandoz (India) Limited ,
a Swiss multinational company , manufacturing speciality chemicals worldwide) in the capacity
of Market Support Manager from March 1997 to June 2001. The responsibilities are marketing ,
the company‟s products through distributors and dealers , monitoring the sales performance of
new products, designing marketing strategies , assessing the competitors‟ activities and
formulating the price.
Worked with Sudha & Subha (P) Limited , a Delhi based advertising organization as an
Marketing Manager. The job involves to handle the advertisement related matters of the
corporate sector like MMTC , LIC , NTPC and also the other various corporate sectors.
Worked with Kadimi International from April 1995 to June 1996 as an Assistant Product
Manager.The Company is an International trading house , tied up with many international
companies. Job responsibilities were importing the materials into India according to the needs of
the Indian business houses.
Worked with Glasstronics India Limited as a Management Trainee from February 1994 to March
1995. Job responsibilities were sales and marketing of the company‟s products. The company
produced laminate and particleboards.
Project works undertaken for MBA students:
Analysis for Précising the Market segmentation of Share Khan Limited Products Based on the
Parameters of Demographic Characteristics of the Respondents.
• An In-Depth Market Survey on Analyzing Customers‟ Awareness About Health Insurance &
Retirement Policy of ICICI Prudential Life Insurance Company Limited.
• Assessment of the Brand Performance HDFCSLIC vis-à-vis its competitors in Murshidabad
Region.
• A Competitive Market Analysis of HDFC and its competitors on core products, market share
and growth in the life
• Market Comparative Analysis of Unit Linked , Traditional, Group Policies in HDFC Standard
Life
• The Scope of Management Studies in West Bengal: An In-Depth Market Study on MBA
aspirants.
• Responsibility of A Sales Person With Hyundai Cars At the Time of Selling
• Brands and Brands Effectiveness: Comparative Analysis on Insulin Brands
• An In-Depth Market Study on Steel Industries of West Bengal with Special respect to TMT
Bar.

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• Understanding Market through assessing the producers of TMT Bars: A Study on West Bengal.
• Comparative Study of Various Insulin Brands
• Comparative Market Study Based on Various Diabetic Medicines of different Brands
• Relevance of Supply Chain management in Overall Customer Satisfaction in The Consumer
Durable Industry.
• An Insight Study on Different Subjects of Management Entrance Tests in Eastern Region.
• Assessing Customer Satisfaction Based on Different Parameters: A Study on Tata Tiscon.
• Study on Customers' Attitudes toward Investment Decisions
• Customer Awareness on Financial Product
• Study on Customers Awareness regarding Financial Instruments
• Awareness of People about Different Financial Products
• Developing Sales and Distribution Channel of Keventer Agro Limited by Analysing its
Retailers
• Measuring Brand Equity of FIAMA DI WILLS of ITC Ltd
Academic Initiatives
Handling Academic Activities of the Institute and work for Accreditation/ratings
• Maintaining relationship with Industry and conducting MDP
• Conducting research & Mentoring & Student development etc.
• Organising National Sponsorship for seminars of repute every year
• Development of Academic Curriculum
• Appointment of Paper setters , Moderators and Paper Examiners has to be coordinated
• Monitoring the day to day academic activities , class conduction of MBA & BBA streams
• Monitoring of the Course Plan and learning out comes for the semesters.
• Activity Report of the class conduction and deviation, if any, of the previous month.
• Research paper publication / attending seminars, conferences.
• Publication of journal of the Institute in each and every issue.
• Monitoring of the attendance percentage of the students for each semester on month wise.
• Introducing special tutorial classes / doubt clearing classes for weaker students
• For the MBA programme, organize Summer Internship Project Programme (SIP) for the 3 rd
Semester MBA students as well as for the department and monitoring and evaluating the SIP
programmes.
• Arranging and monitoring the Softskill, English communication classes for the MBA and BBA
students in-house as well as inviting the special trainers from the Industry.

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• Organized AICTE sponsored two day National conference on Sustainable Business Growth
and Modern Management on April 27-28th 2012. In this conference programme , the role
played by myself was Conference Secretary. The total conference grant of AICTE was Rs,
1,00,000.00
• Evaluated the answer scripts of West Bengal University of Technology.
Non-Academic Initiatives
Arrangement of Seminars / invited speakers / industrial visits for students.
Handling of students grievances.
Emphasing on Industry – Institute initiatives for institutional growth and development.
Industry Visit Organised
Organized Industry visit by the Centre for Management Studies , JIS College of Engineering for
the Management Students at M/s Pepsico (Fritolay Division , Kolkata) , Dhulagarh , Howrah on
10th April 2010.
• Organized Industry visit by the Centre for Management Studies , JIS College of Engineering
for the Management Students at M/s Mother Dairy , Dankuni on 25thNovember 2011.
• Organized Industry visit by the Centre for Management Studies , JIS College of Engineering
for the Management Students at M/s United Breweries Factory Kalyani on 11th April 2011.
• Organized Industry visit by the Centre for Management Studies , JIS College of Engineering
for the Management Students at M/s Nicco Corporation , Shyamnagar Factory, North 24
Parganas on 24th September 2011.
• Organized Industry visit by the Centre for Management Studies , JIS College of Engineering
for the Management Students at Future Innoversity , New Town Rajarhat on 13th January 2012
• Industry visit organized by the Centre for Management Studies , JIS College of Engineering for
the Management Students at Coca Cola Dankuni Plant on Friday 12th October 2012
Organized Industry visit by the Centre for Management Studies , JIS College of Engineering for
the Management Students at Future Innoversity , New Town Rajarhat on 07.09.2013
Personal Information
Father‟s Name: SRI GAUTAM DAWN
b) Permanent Address: “AASHIRWAAD”, TALIKHOLA
(Permanent) CHINSURAH STATION ROAD,
CHINSURAH R.S., DIST-HOOGHLY (W.B.)
PIN-712102
c) Telephone No. 09831283679 / 9038667989

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d) E-mail: drskdawn@gmail.com
e) Age: 12.12.1965
f) Marital Status: Married
g) Spouse‟s Name: Mrs. Ruma Dawn – M.A. (English), MA (ELT) &
B.Ed (Asst. Head Mistress in Govt. aided school)

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