Raghu 1

ORGANIZATION STUDY AT SRI VISHNU HALLMARKING
CHAPTER 1
INDUSTRY PROFILE
DEPARTMENT OF MBA, SIR MVIT Page 1

1 Introduction to the organization:

In the sense of economics, services are any functions or tasks, performed by an individual or
a group of individual, for which there is a demand and hence a price is determined if it is
available in the relevant market. Services are sometimes referred to as intangible goods. It
provides the most satisfying services to the customers. Managers puts lot of efforts in a
service industry to create a distinctive service to remain competitive. Over the past decade,
the tertiary industry (service sector) has been the largest and the fastest growing sector in
china.
Sri Vishnu Hallmarking is a BIS Recognized hallmarking centre has been aligned with
International criteria on hallmarking. As per the BIS norms, Registration is granted to the
jewellers by BIS under Hallmarking Scheme. The BIS certified jewellers can get their
jewellery hallmarked from the BIS recognized Assaying and Hallmarking Centres.
Consumer can get its jewellery/sample tested from any of us. our Centre undertake the testing
of Jewellery/Samples of common consumers on priority on chargeable basis. Assay Reports
will be given with proper identifications as marked on article.
1.1 HALLMARKING OF GOLD
The BIS Hallmarking Scheme has been aligned with International criteria on hallmarking.
As per this scheme, Registration is granted to the jewellers by BIS under Hallmarking
Scheme. The BIS certified jewellers can get their jewelry hallmarked from any of the BIS
recognized Assaying and Hallmarking Centers.

PROCEDURE FOR OBTAINING REGISTRATION BY JEWELLER

FOR SALE OF HALLMAREKED JEWELLER.
Hallmarking is the accurate determination and official recording of the proportionate content
of precious metal in precious metal articles. Hallmarks are thus official marks used in many
countries as a guarantee of purity or fineness of precious metal articles. The principle
objectives of the Hallmarking Scheme are to protect the public against adulteration and to
obligate manufacturers to maintain legal standards of fineness.
• Application form
• List of required documents
• Applicable fees.
PROCEDURE FOR RECOGINITION OF ASSAYING AND

HALLMARKING CENTER
Indian Standard “IS 15820:2009 General Requirements for Establishment and Operation of
Assaying and Hallmarking Centre’s” is the basis for recognition of Assaying and
Hallmarking centers. A center desirous of obtaining recognition, after setting up of the
Centre shall apply on the prescribed application form to BIS along with their Quality
Manual, developed on the basis of Generic Quality Manual.
• Application form
• Generic Quality Manual
• Applicable fees
• Guidelines for Recognition of Assaying & Hallmarking centers
GOLD REFINERY

Refineries already in the business of gold refining for the last one year and possessing
accreditation from London Bullion Market Association (LBMA) or National Accreditation
Board for Testing and Calibration Laboratories (NABL) accreditation of their laboratories
may apply for obtaining BIS license for marking the Standard Bars produced by them in
accordance with IS 1417: 2016 (for 995 and 999 fineness only).
1.2 GOLD MONETIZATION SCHEME

• List of Jewellers Qualifying to act as CPTC
• List of Refineries granted License
• A & H centers Qualifying to act as CPTC
• Expression of Interest from BIS Registered Jewellers/Refineries for setting up of
Collection and Purity Testing Centre under the Gold Monetization Scheme  1)
Check testing of Hallmarked articles by Consumer:
• Consumer can get its jewelry/sample tested from any of the BIS Recognized Assaying
& Hallmarking Centre. The Assaying and Hallmarking centers undertake the testing
of Jewelry/Samples of common consumers on priority on chargeable basis. The
Assaying and Hallmarking center is required to issue Assay Report giving proper
identifications as marked on article.

2) Redressal of Complaint
 In case Hallmarked Jewelry brought by the consumer is found to be of lesser purity than
that marked on jewelry, the testing charges would be refunded to the consumer by the
center who had hallmarked the jewelry. The jeweler shall be obliged to satisfy the
consumer through replacement as envisaged in the existing.

1.3 THE BUREAU OF INDIAN STANDRDS (BIS)
BIS is the National Standards Body of India working under the Aegis of Ministry of
Consumer Affairs, Food & Public Distribution, Government of India. It is established by the
Bureau of Indian Standards Act, 1986 which came into effect on 23 December 1986. The
Minister in charge of the Ministry or Department having administrative control of the BIS is
the ex-officio President of the BIS.
The organization was formerly the Indian Standards Institution (ISI), set up under the
Resolution of the then Department of Industries and Supplies No. 1 Dated 3 September
1946. The ISI was registered under the Societies Registration Act, 1860.
As a corporate body, it has 25 members drawn from Central or State Governments, industry,
scientific and research institutions, and consumer organizations. Its headquarters are in New
Delhi, with regional offices in Kolkata, Chennai, Mumbai, Chandigarh and Delhi and 20
branch offices.
REGULATORY FRAMEWORK
National Building Code of India, 2005 is a comprehensive building code for regulating the
building construction activities across the country which was first published in
1970. Preliminary Draft Amendment No. 1 to NBC 2005 Part 11 "Approach to
Sustainability" was put into circulation a preliminary draft amendment and BIS accepted the
feedback from people till 15 March 2013.
Indian Standards Bill, 2015

The Bill was passed on 8 March 2016 by the Rajya Sabha. The new Bill will repeal the
existing Bureau of Indian Standards Act, 1986. The main objectives of the proposed
legislation are:
To establish the Bureau of Indian standards (BIS) as the National

Standards Body of India.
• The Bureau to perform its functions through a governing council, which will consist
of President and other members.
• To include goods, services and systems, besides articles and processes under the
standardization regime.
• To enable the government to bring under the mandatory certification regime for such
articles, processes or service which it considers necessary from the point of view of
health, safety, environment, prevention of deceptive practices, consumer security etc.
This will help consumers receive ISI certified products and will also help in
prevention of import of sub-standard products.
• To allow multiple types of simplified conformity assessment schemes including self-
declaration of conformity (SDOC) against any standard which will give multiple
simplified options to manufacturers to adhere to standards and get a certificate of
conformity, thus improving the 'ease of doing business'.
• To enable the Central Government to appoint any authority in addition to the Bureau
of Indian Standards, to verify the conformity of products and services to a standard
and issue certificate of conformity.
• To enable the Government to implement mandatory hallmarking of precious metals
articles.
• To strengthen penal provisions for better effective compliance and enable
compounding of offences for violations.
• To provide recall, including product liability of products bearing the Standard Mark,
but not conforming to relevant Indian Standards.
• Repeal of the BIS Act of 1986.

CHAPTER-2
ORGANIZATION PROFILE

Organization profile
2.1 BACKGROUND
SRI VISHNU HALLMARKING is a BIS recognized hallmarking center has been aligned with
International criteria on hallmarking. As per the BIS norms, Registration is granted to the
jewellers by BIS under Hallmarking scheme. The BIS certified jewellers can get their jewelry
hallmarked from the BIS recognised Assaying Hallmarking centers.
For precious assaying, SRI VISHNU HALLMARKING is a recognised name in the city. With
rich experience in the assaying jewelry business, this firm has become a celebrated name for
high standard quality and on time best service . They are revered for their handpicked and
exclusive designs that feature in their gold jewelry collections.
2.2 NATURE OF BUSINESS
Sri Vishnu Assaying and Hallmarking Pvt Ltd in Bangalore. Jewelry Showrooms with
Address, Contact Number, Photos, Maps. View Sri Vishnu Assaying And Hallmarking Pvt
Ltd, Bangalore on Just dial. For precious jewelry, Sri Vishnu Assaying And Hallmarking Pvt
Ltd in St Johns Road, Bangalore is a recognised name in the city since 2007. With rich
experience in the gems and jewelry business, this firm has become a celebrated name for
stunning designs and collections.
They are revered for their handpicked and exclusive designs that feature in their gold and
diamond jewelry collections. From classic styles to bespoke pieces, the fine craftsmanship
highlights each precious piece of jewelry. Adding spark to every occasion, there is
something for everyone and suitable for special events like weddings and ceremonies.
Occupying an unmistakable location on the Sivan chetty Gardens in the neighbourhood of St
Johns Road, one can plan a visit to this showroom via any of the available modes of
transport. Undoubtedly it is one of the best jewelry showrooms in St Johns Road, Bangalore.

2.2.1 Products and Services offered at Sri Vishnu Assaying And

Hallmarking Pvt Ltd
Enter this venue to feast your eyes on precious jewelry designs in diamond rings, diamond
set, pearl Polka and more. Kid’s kadda, ring, earring and pendant are also available here.
Find religious artifacts for Lakshmi Ganesha pair, Maa Durga and Radha Krishna. This
establishment into special services like designing bridal trousseau, jewelry upgrade and
jewelry redesigning. The designs are stunningly beautiful with embellishments that make the
beholder stand out from the crowd. Time and again, the collections are refreshed to keep
with the trending and popular styles. You can conveniently pay for your purchase using
Cash, Cheques.
2.3 VISION
A vision statement is a company’s blueprint which directs what the company wants to become
and guides in its internal decision making process. The vision statement of SRI VISHNU
HALLMARKING is
“To be the global leader in sustainable Assaying”.
2.4 MISSION
A mission statement is a formal summary about the aims and values of any company or an
organization.
The mission statement of SRI VISHNU HALLMARKING is
“To create value for our shareholders, our employees and our business and social partners
through safety and responsibility exploring, mining and marketing our products. Our primary
focus is gold and allied metal, we will pursue value creating opportunities other minerals where
we can leverage our existing assets, skills and experience to enhance the delivery of value”.
2.5 QUALITY POLICY

Generally, when we talk about quality means it defines particular size weight, length, mass
quantity of particular described product material or it might be any quantitative.
Each and every industry have their own standard of quality policy to remain unique
and standard in the competitive industry, Sri Vishnu Hall Marking Private Limited has its
own quality policy in the organization has well as customer needs.
• First foremost important safety of the gold and staff are much concern in the
organization.
• Each and every gold ornament is assaying as per the BIS standard.
• To maintain Homogenous in quality of gold and other metals.
• Up gradation of latest technology for high quality productivity and eco-friendliness 
Every employee frequently given training under skilled or multi skilled person.
• Reducing of muscles power and improving mechanism.
• Avoiding high cost productivity.
• Reaching each and every customers with their particular needs.  Timingly delivery
with safety and low cost.
2.6 OBJECTIVES OF THE COMPANY
• To protect the public against adulteration.

• To obligate manufacturers to maintain legal standards of fitness.
• To provide third party assurance and satisfaction that customer gets right purity of gold
for the given price (Value for money).
• To provide clear indication of a jeweler’s capacity.
2.7 WORK FLOW MODEL
2.7.1 The jewelry manufacturing process consists of the following stages :
Stage1- Designing: designers develop and create new designs for jewelry products in
consultation with merchandisers to cater to latest trends and meet specific customer
requirements. The jewelry manufacturing process Designing Model Making and Mould
making Waxing and Wax setting .
model
making and waxing and
Designing wax setting
mould
making
filling sprue grinding casting
rodhium
polishing metal setting polish
Casting Polishing Filling Spruce Grinding Metal Setting Rhodium polish Please
purchase to remove this watermark.
• Stage2- Model making and mould making: designs are sent to the model-making
section where the model for the jewelry is fabricated in other metal or rubber mould and
sent for approval.
• Stage3- Waxing and wax setting: Wax is injected into the rubber mould to produce wax
jewelry pieces. These wax jewelry pieces are provided finishing touches and precious
stones are then studded onto these wax pieces, and the wax tree produced is forwarded to
the casting department.
• Stage4- Casting: Casting is a very important complex process and requires utmost
skilled and experience casters for the desired final product. Investment is done in this
department for the wax tree in the casting flask. The flask after drying is placed in the
burnout furnace to melt and/or vaporize the wax to create a cavity in the investment
flask. Thereafter, the cavity is filled with the relevant metal in which the jewelry is
required to be manufactured.
• Stage5- Sprue grinding: The metal jewelry pieces are separated from the tree. Any
sprue remaining after such separation is ground at this stage.
• Stage6- Filling: Filling is a technique that helps in removing excess metal or solder from
a piece that is being worked on. It is a process wherein the casting layer is removed by
using different tools like files and burrs. It gives a smooth finishing to the piece.
Assembly is the process where two or more components of the same design are joint with
the help of solder or laser technique.
• Stage7- Polishing: Polishing offers a neat finish and enhances the value of a piece.
Polishing involves three steps, tumbling, pre polishing, and ultra-cleaning. Jewellery
pieces with diamonds require pre polishing before the diamond is set. This is because
once the diamonds are set the area below the diamond portion cannot be polished and
may affect the shine of the diamond.
• Stage8- Metal setting: The relevant diamond and other precious stones are studded on to
the jewelry at this stage.
• Stage 9 -Rhodium polish: Following the studding of the jewelry and polishing of the
jewelry, the jewelry is provided with rhodium treatment. The jewelry pieces then
undergo final quality checks and are then forwarded to the packing division. Jewelry
accounts for the largest proportion of gold fabrication and consumption demand. Jewelry
demand covers all newly-made carat jewelry and now-a-days even gold watches,
whether plain gold or combined with other materials.
2.7.2 THE HALLMARKING PROCESS CONSIST OF THE

FOLLOWING STAGES
BSI
recognized
centr
100% check
of
homogenity
draw min
10%
sample from
Fire assay
test
Analaying
departmen
laser
solidering
hallmarkin
g
• While coming to management we have gold jewelry designing according to
customers’ needs and preference.
• Second selecting the design maintaining according to technology.
• Melting or gold to the standard 916(22k) 750(18k) it depends on customer needs and
preferences.
• Later the gold melted with alloy then it is tested in assaying with purity and standard
• Next gold is pushed for finished jewelry, like wishing, sponging, cutting, molting,
polishing and stone setting. When it comes to another operations that hallmarking.
• It is consider to practice and follow BIS standard.
• First gold jewelry is received from customer in receptions that is receiving and
delivery section. Later it is created with job card and moved to another department
that is quality manager.
• Quality manager receives the gold jewelry from receiving department and the saves is
decoded with job card number name or jewelry will be enclosed in the work station in
any other department.
• Quality manager creates job card and moves to next level or gold inspection that is
XRF where in this shape each and every peace or gold ornament is tested(skin or up
layer)
• As per BIS standard for every 10per 1 sample to be drawn and for over 40 similar
item sample should be drawn and follow the same BIS standard.
• After receiving the sample reports from XRF department it is sent for assaying
department it is sent for assaying department for acidic of chursity report.
• Quality manager takes the samples and curies down the sample code and given to
measuring and assaying department for best report gold standard and quality.
• Assaying report takes about 2 to 3 hours to assaying results later it is moved to
measuring department to get results.
• Assaying department give there report to quality manager, where quality manager
checks the standard issued or gold and assaying is up to mark.
• If the standard issued gold marketing with assaying report there is decoded from the
job card allowed to next department for marking or BIS logo along with shop logo
standard or gold along with hallmark center logo.
• When the quality manager issue no objection certificates then it is taken marking
department for laser making or hallmark has per BIS standard.
• Later the same gold will be dispatched to quality manager for delivery.
• Quality manager issues to delivery department with information or samples for
assaying and GST bill changes for processing.
• Delivery takes the receipt back from jewelers and deliver the gold back with quality
certificate has per BIS norms. The above said points are few process of Hall.
2.8 PRODUCT PROFILE
2.8.1 HALLMARKING
Hallmarking is the accurate determination and official recording of the proportionate content of
precious metal in precious metal articles. Hallmarks are thus official marks used in many
countries as a guarantee of purity or fitness of precious metal articles.
2.8.2 ASSAYING
An assay is an analysis designed to measure and test the composition in ore, alloys and
precious metals. With respect to gold and silver, it is a way to make sure that all the coins or
bars produced in a mint to meet the correct purity standards and content.
2.9 INFRASTRUCTURAL FACILITIES
The company is equipped with the machinery throughout its operating cycle. Most are fully
computerized machines which gives the best finishing surface to the products. The company
constitute facilities for stamping, XRF/ TESTING, Laser marking, and furnance machine
with registered certificates.
A hallmark is an official mark or series

of marks struck on items made of metal,
mostly to certify the content of
noble metals—such as platinum,
gold, silver and in some nations,
palladium. In a more general sense, the
term hallmark can also be used to refer to
any distinguishing characteristic.
Hall Mark Machine
A furnace is a device used for high-temperature

heating. The name derives from Latin word fornax,
which means oven. The heat energy to fuel a
furnace may be supplied directly by fuel
combustion, by electricity such as the electric arc
furnace, or through induction heating in
induction furnaces.
Furnace Machine
XRF (Machine)
X-ray fluorescence (XRF) is the

emission of characteristic "secondary"
(or fluorescent) X- rays from a material
that has been excited by being
bombarded with high-energy X-rays or
gamma rays. The phenomenon is widely
used for elemental analysis and chemical
analysis, particularly in the
investigation of metals, glass, ceramics and building
materials, and for research in geochemistry, forensic science, archaeology.
The premises has the following infrastructural facilities:
1. A pantry with hygienic atmosphere

2. A medical inspection room
3. First aid in all department.
4. Dustbin at a regular distance with ecofriendly and recyclable methods.
5. World’s best high end quality security system
6. Ample parking place for employees
 SRI VISHNU HALLMARKING has retained their long term customers and their loyalty.
They have achieved customer satisfaction by assaying and hallmarking the precious metals
and products that are worthy for the money they spend.
Sri Vishnu hallmarking is world’s best and high secured office.
Best in employment class of service. SVHM best in
quality of service and timing delivery.
SVHM have achieved world highest no of assaying and hallmarking.\
SVHM hold world’s best machinery in class then BIS recommended.
SVHM prefers ecofriendly standard.
2.10 OWNERSHIP PATTERN
Sri Vishnu hall marking private limited organization consist of one managing director,
two managers.
• One Managing Director is the high command of the organization who reserves all
rights of decision in the organization.
• Director owes executives managing director decision accordingly to help the
organization growth.
• Two managers who will be working in full time in all department to help the
growth of organization is its vision and mission.
All the four partners consist of one managing directors and two managers who have
invested the capital in the organization and reserve there shares in the firm.
Profit and loss are shared accordingly to the mutual deed made before the
partnership formation.
Each partner executed different job profile for the healthy and prospective of
the organization.
The Shares of any partner or investors cannot be sold or given to any

unauthorized or individual who is not involved in the partnership. The partner who is
willing to sell his shares or quitting the organization should inform and sold within the
existing partner of organization. All the above mutual points are mentioned in the
partnership deed and the same, signed by all the partners.
2.11 AWARDS
Organization found in the year 2004 with four partners from the same family for the
higher detection and quality of service and firm success. In the line of achievements and
awards are as follows:
• So, far won elven international best gold jewelry award.

• The above awards from the world gold council
• International German jewelry federation
• Indian jewelry and bullion association Mumbai
• IIIS[Indian International Jewelry Show] Mumbai
• South Indian Jewelry association Chennai
• The Bangalore jewelry association Bangalore
• The Chennai jewelry association in Chennai
• Hong Kong jeweler and Gem association
2.12 FUTURE GROWTH AND PROSPECTS
Maintaining high quality standard in gold, diamond, design and in simple word keeping
customer happy with high standard goods desired according to the society needs and up
gradation.
Prospects in the form of up grading technology staff, skill, economically standard, good
returns to the investors, maintaining eco-friendly, utilization of maximum technology and
resources for high standard of production in low cost.
CHAPTER 3
7’S MODEL OF McKinsey
7’S MODEL OF McKinsey

3.1 SHARED VALUES
Shared values are organizational values that are developed by the organization's leadership and
then adopted by the other members of the organization. These shared values are also referred as
core values of the organization. While acting on behalf of an organization, the values are shared
and followed by all the members of the organization.
The shared values of SRI VISHNU HALLMARKING includes the following
• Safety is our first value

• We treat each other with dignity and respect
• We value diversity
• We are accountable for our actions and undertake to deliver on our commitments
• The communities and societies in which we operate will be better off for SRI VISHNU
HALLMARKING having been there
• We respect our environment
3.2 STRUCTURE
Business structure refers to the incorporation. It is a term used to describe the legal status of
an organization. It indicates the division of activities, integration and coordinates the
mechanisms.
receptio reciving/ quality

n policy manger
gold
smith XRF/ laser
sampling testing marking
laser
technic furnace/
al parting welding/solderin
manage room g
room
account
d manager MD & safety
departmen room room
3.4 SYSTEM
A system is a procedure, process, method or course of action designed to achieve a specific

result. Creating effective business systems is the only way to attain results that are consistent,
measureable and ultimately benefit customers.
The system of SRI VISHNU HALLMARKING are as follows
• Assaying
• Hallmarking
• Safety
• Lead generations
• Pricing
• Accounting
• Order fulfilment
• Customer Satisfaction
3.5 STYLE
The style employed by SRI VISHNU HALLMARKING is Democratic Style.
Style is the method of leadership that and administrator maintains when carrying on a business.
Depending on the changing business situation, the administrator may employ one or more
management style to achieve the highest degree of effectiveness in their role. The types of
management style of the company are Autocratic, Democratic and Laissez – faire.
3.6 STAFF
The word staff can be defined in three ways

a. The entire group of employees who work at a company.
b. Those employees who work under a given supervision.
c. The act of holding a position at a company.
d. Sri vishnu hallmarking has total of 60 employees
3.7 SKILLS
A skill is an ability or a capacity acquired through deliberate, systematic and sustained effort to
smoothly carry out the complex activities or job operations involving ideas (cognitive skills),
things (technical skills) and/or people (interpersonal skills).
The working group of SRI VISHNU HALLMARKING poses the following skills
• Self – Management
• Positive Attitude
• Communication skills
• Team work
• Willingness to learn
3.8 STRATEGY
Strategy is the direction and scope of an organization over the long term which achieves
advantage for the organization through its configuration of resources within a challenging
environment, to meet the needs of markets and to fulfil stakeholder’s expectations. It also refers
to long term business planning. Generally, a business strategy covers a period of 3 to 5 years or
sometimes even more.
The strategies followed by SRI VISHNU HALLMARKING are shown below
• Considering the solvents included in their product

• Creating useful guides
• Forecasting
• Valuating both quality and price of the product
• Being honest and transparent about their product
• To be transformative
• Focusing and coordinating efforts to achieve an outcome
3.9 PORTER’S FIVE FORCE ANALYSIS
3.9.1 INDUSTRIAL RIVALRY
Industrial rivalry is used to determine the competition among existing firms. It takes the form of
jockeying for position using various tactics. This rivalry tends to increase in intensity when
companies either feel competitive pressure or see an opportunity to improve their position. The
industrial rivalry of SRI VISHNU HALLMARKING includes the following
• Number of competitors
• Switching costs
• Quality differences
3.9.2 THREAT OF NEW ENTRANTS
In Porters five forces, threat of new entrants refers to the threat new competitors pose to existing
competitors in an industry. Therefore, more competitors are attracted by profitable industries to
achieve more profits. If it is easy for these new entrants to enter the market if entry barriers are
low. Then this poses a threat to the firms already competing in that market. According to
Porter’s 5 forces, threat of new entrants is one of the forces that shape the competitive structure
of an industry.
The threat of new entrants of SRI VISHNU HALLMARKING includes the following
• Quality assay hallmarking centre ltd.

• Omra assaying and hallmarking center
• Sri Ganesh assay and hallmarking center
• HJR jewels and diamonds
3.9.3 THREAT OF SUBSTITUTES
The definition of Porter’s threat of substitute is the availability of a product that the customer
can purchase instead of industry’s product. A substitute product is a product from another
industry that offers similar benefits to the consumer as the product produced by the firms within
the industry.
The threat of substitutes of SRI VISHNU HALLMARKING includes the following
• Number substitutes available in the marketBuyer propensity to substitute

• Relative price performance of substitute
• Perceived level of product differentiate
3.9.4 BARGAINING POWER OF SUPPLIERS
The bargaining power of suppliers refers to the pressure suppliers can exert on businesses by
raising prices, lowering quality, or reducing availability of their products. It is either called
supplier’s power. While analysing the bargaining power of suppliers, the industry analysis is
conducted from the perspective of the industry firms, which in this case is referred to as buyers.
The bargaining power of suppliers or supplier’s power of SRI VISHNU HALLMARKING

includes the following
• Volume or the size of the suppliers

• Focal company’s ability to substitute
• Uniqueness of each supplier’s product
3.9.5 BARGAINING POWER OF BUYER
The bargaining power of the buyer refers to the pressure exerted by the consumers on business
firms to provide them with higher quality products, better customer services and lower prices.
When analysing the bargaining power of buyers, conduct the industry analysis from the
perspective of the seller.
The bargaining power of buyer of SRI VISHNU HALLMARKING includes the following
• Volume of the customers

• Size of each customer order
• Buyer’s ability to substitute
• Buyer’s information availability
• Price sensitivity
• Difference between the competitors
CHAPTER-4
SWOT ANALYSIS OF THE COMPANY

SWOT ANALYSIS
SWOT Analysis is a framework for identifying and analyzing the internal and external that can
have an impact on the viability of organization. SWOT analysis is most commonly used by
business entities, but it is also used by non-profit organizations and, to a lesser degree,
individuals for personal assessment. This analysis is used to assess products, projects and
initiatives. This is often used at the start of or as part of a strategic planning exercise. The
framework is considered as a powerful support for decision making as it enables the
organization to uncover opportunities for success that were previously unarticulated or to
highlight threats before they become overly burdensome.
4.1 STRENGTH
The strength of the organization is what the organization does better than its competitor. It also
represents internal resources and attributes that support a successful outcome.
The following are the strength of SRI VISHNU HALLMARKING
• Exploring for the competitive market

• Friendly stance of government
• Check with the purity standards with expertise knowledge
• Indicating the manufacturers to meet the legal obligations set by BIS
• Marketing leadership position
• Strong brand recognition
• High margin
• Use top quality instruments to hallmark
4.2 WEAKNESS
The weakness of a company is where the organization needs to improve upon. It also represents
internal resources and attributes that work against the successful outcome. The following are the
weakness of SRI VISHNU HALLMARKING
• Licensing and patents issues

• Strict rules and regulations to be followed
• High investment cost
• Minimizing adulteration is a challenging task
• High cost of replacing existing experts
• Higher rate of utility and tax regulation
• Share of information and best practices are tend to kept secretly within the organization
4.3 OPPORTUNITIES
The opportunities of organization is what market trends could lead to increased sales. It
represents the external factors that the entity can capitalize on or use to its advantage. The
following are the opportunities of SRI VISHNU HALLMARKING
• Creation of entrepreneurship
• Creation of employment
• Use of natural resources for the mankind
• Increase customer base in lower segment
• Lower inflation rate
• Needs to invest in the social media websites for customers experiences
• They have opportunity to expand the organization all over India
4.4 THREATS
The threats of organization is what are the advantages does competitors have against the
organization. It represents the external factors that could jeopardize the success of the entity.
The following are the threats available for SRI VISHNU HALLMARKING
• Changing demographics
• New entrants
• Constant technological development
• Poor government regulation and management
• A challenging task to convince the people without scientific evidences
• Saturation in urban market and stagnation in the rural markets
• Shortage of skilled human resources
• Competitors catching up with the product development
CHAPTER – 5
FINANCIAL STATEMENT ANALYSIS

FINANCIAL STATEMENT ANALYSIS
Different tools is used to analyze and interpret financial statement. They are horizontal and
vertical comparison of financial statements, fund flows and cash flow statement ratio
analysis.
By applying these tools financial statements of SREE VISHNU HALLMARKING PVT
LTD.
Ratio Analysis
Ratio analysis is an important tool to analyze the financial position of the organization. Ratio
means numerical or quantitative relationship. The relationship between two figures from
financial statements can also depicted in terms of percentage.
 Current ratio
Current ratio means of the liquidity, calculated dividing the current assets by
dividing the current assets by current liability.
CURRENT RATIO : Current assets/ Current liabilities

Particulars 2018 2019 2020 2021 2022
Current ratio 0.68 0.69 0.66 0.64 0.75
Interpretation: the assets and liabilities of the company is reduced in the year 2021 when
compared to other years, Hence the liquidity less in the year 2021.
 Gross profit ratio
It is the ratio that shows the relationship between gross profit and total net sales revenue. It is
a popular tool to evaluate the operational performance of the business.
GROSS PROFIT RATIO: Gross profit/ Net sales *100
Particulars 2018 2019 2020 2021 2022
Gross profit ratio 4.93 5.04 3.65 5.15 4.30
Interpretation: The operational performance of the organization has a growth in the year
2021, when compared to other years.
 Net profit ratio
It is the ratio that shows the relationship between net profit and total net sales revenue.
It shows the company actual profit capacity.
NET PROFIT RATIO = Net profit/ Net sales* 100
Particulars 2018 2019 2020 2021 2022
Net profit ratio 1.29 1.34 0.03 1.41 0.07
Interpretation: Net profit and net sales revenue has increased in the year 2021 when
compared to the other year.
 Inventory turnover ratio
It is used for measuring operational efficiency of company. It indicates the number of times
the stocks have been turned over in a year.
INVENTORY TURNOVER RATIO = cost of goods sold/ average stock
Particulars 2018 2019 2020 2021 2022
Inventory 2.11 2.10 2.17 2.14 1.62

turnover ratio
Interpretation: During 2018 to 2022, It is observed that there is a slowdown in the

operational efficiency of the company.
 Net worth ratio/ Return on equity

It also called “return on equity”. It measures the ability of a firm to generate profit from its
shareholder’s capital in the company.
NET WORTH RATIO = Net worth or equity/total assets
Particulars 2018 2019 2020 2021 2022
Net worth ratio 7.15 7.69 0.19 7.00 0.22
Interpretation: It as great decrease in generating profit from its shareholders capital from
2018 to 2022.
 Return on capital employed
Capital employed refers to the capital of owners and borrowed capital, which is invested in
business. It establishes relationship between the net profit and capital introduced in the
business.
ROCE= Net operating profit before interests and taxes/capital employed*100
Particulars 2018 2019 2020 2021 2022
Return on capital 9.06 8.47 6.14 10.45 6.86

employed (%)
Interpretation: The relationship between the net profit and capital is decreased in 2020 and
increased in 2021
 Debtor’s turnover ratio
Debtor turnover ratio is that ratio which reflects the number of times the debts are collected
in a year. It is the ratio of debts and net credit sales.
DEBTORS TURNOVER RATIO = Net annual credit sales/Average trade debtors
Particulars 2018 2019 2020 2021 2022
Debtors’ turnover ratio - - 59.48 56.06 52.55
Interpretation: The net credit sales had a greater decrease from 2020 to 2021 and which is
decreased in 2022
 Operating ratio
It is also known as operating cost ratio. It is the ratio between the operating cost and net sales
of an organization.
OPERATING RATIO = operating cost/net sales *100
Particulars 2018 2019 2020 2021 2022
Operating ratio (%) 6.83 6.96 5.93 7.52 6.93
Interpretation: The operating cost and net sales of the organization which is decreased in the
year 2020 and 2022 compared to other years.
 Total asset turnover ratio
The asset turnover ratio measures the efficiency of a company's assets in generating revenue
or sales. It compares the dollar amount of sales to its total assets as an annualized percentage.
Thus, to calculate the asset turnover ratio, divide net sales or revenue by the average total
assets.
Total asset turnover ratio = Net sales/ total asset
Particulars 2018 2019 2020 2021 2022
Quick ratio 1.57 1.59 1.51 1.76 1.42
Interpretation: The efficiency of the company in generating revenue that is slowed during
2022, it had a greater decrease in the efficient use of the assets of the organization.
 Debt-equity ratio
It is the ratio of debt or long-term liabilities and equity. It depicts the financial stability and
soundness of the company.
Debt-equity ratio= Debt/equity
particulars 2018 2019 2020 2021 2022
Debt-equity ratio 2.64 2.59 2.45 1.82 1.14
Interpretation: The financial stability of the company in 2022 and which it is a breakdown
compare to other financial years
CHAPTER 6
LEARNING EXPERIENCE
LEARNING EXPERIENCE
It was a great experience to do online organization study report on Sri Vishnu hallmarking
private limited which gives me a chance to explore my skills and suit myself. Sri Vishnu hall
marking provides conformity to India Standard including the fineness marked The registered
jewelry shall provide the samples of hallmark jewelry as and when demanded by BIS
officials. The main purpose of organization study is to make ourselves acquainted with
• Practical knowledge about the overall functioning of the organization. It gives an

opportunity to study the human behavior and also learn about the various department
functions.  It was begin with a brief introduction of Sri Vishnu hallmarking private ltd. I
started under the guidance of Ms. megha and Mr. Sunil of Sri Vishnu hallmarking private
ltd. I was given an opportunity to refer the organization manuals where I came to know
about the induction procedures involved in that work and gained a fair idea of the function in
Sri Vishnu hallmarking private limited.
• The study helped me to know about the organization, its structure, functions of various
departments, working style of employees etc.
• The study helped me to know every department and some are kept confidential. Here every
departments inter connected. The departmental experience is as follows:-
6.1 PRODUCTION DEPARTMENT:
In the production department I had an opportunity to learn how the production takes
place through various production processes like, identifying the customer needs, product
designs, quality, preparation of the pick slips, testing the samples, getting hall mark
marked, sealed and signed in it and registered jeweler agrees to produce.
6.2 FINANCE DEPARTMENT:
In finance department they follow tally accounting package to maintain the daily
transactions. And I learn about what are the methods of raising the capital, working capital to
be maintained, Its storage and different modes of advances, allowances granted to Sri Vishnu
hall marking private ltd.
6.3 MARKETING DEPARTMENT:
Marketing department in which I learnt customer selection, product profile of the customer,
order processing, pricing strategies, on time distribution of gold to customers and interact
with other departments in order to achieve the target.
Sri Vishnu hall marking private ltd provides registered jewelry. The registered jewelry
provides shall provide the samples of hallmarked jewelry as and when demanded by BIS
officials.
6.4 HALL MARKING DEPARTMENT:
Hall marking is the accurate determination and official recording of the proportionate
content precious mental in precious metal articles. The hallmarks is used in many countries
and provides guarantee and purity. This would protect the public interest against adulteration
and to obligate manufacturers to maintain legal standard of fineness. In this department, I
learnt about the how the hall mark has been put with that logo. Customers can also be easily
identified.
Bibliography
• srivishnuhallmarking@gmail.com
• Company manuals
• Website of hallmarking
ANNEXURE
Past five year balance sheet of sri Vishnu hallmarking
Balance sheet MAR 22 MAR 21 MAR 20 MAR 19 MAR 18

12mths 12mths 12mths 12mths 12mths
EQUTIES AND LIABILITIES
SHAREHOLDERS FUNDS
Equity share captial 1030.05 839.24 839.24 839.24 839.24
TOTAL SHARE CAPTIAL 1030.05 958.29 958.29 958.29 839.24
Reserves and surplus 1995.409 1199.08 1.167.14 1122.01 641.64
TOTAL RESERVES AND 1,995.40 1,199.08 1,167.14 1,122.01 641.64

SURPLUS
TOTAL SHAREHOLDERS 3,025.45 2,157.37 2,125.43 2,080.30 1,480.88
FUNDS
NON-CURRENT LIABILITIES
Long Term Borrowings 16.15 37.51 79.93 164.79 261.90
Deferred Tax Liabilities [Net] 0.00 0.00 12.40 6.29 0.00

Other Long Term Liabilities 604.41 648.46 0.00 0.00 0.00
Long Term Provisions 27.63 23.86 19.24 16.47 8.07
TOTAL NON-CURRENT 648.19 709.83 111.57 187.55 269.96
LIABILITIES
CURRENT LIABILITIES
Short Term Borrowings 2,373.32 2,470.88 2,502.51 1,374.67 2,168.04
Trade Payables 558.05 299.22 284.34 1,919.85 680.10

Other Current Liabilities 1,297.98 1,063.29 1,014.19 1,077.70 908.95
Short Term Provisions 9.45 6.79 6.08 4.41 6.88
TOTAL CURRENT 4,238.79 3,840.18 3,807.12 4,376.63 3,763.97

LIABILITIES
TOTAL CAPITAL AND 7,912.44 6,707.37 6,044.12 6,644.47 5,514.81

LIABILITIES
ASSETS
NON-CURRENT ASSETS
Tangible Assets 1,362.50 1,497.38 950.17 928.52 803.09
Intangible Assets 7.27 8.14 9.57 12.54 7.24
Capital Work-In-Progress 52.65 24.22 16.71 16.25 0.00
Other Assets 61.14 62.23 62.23 62.23 62.23
FIXED ASSETS 1,483.94 1,592.19 1,043.70 1,019.55 872.56
Non-Current Investments 754.85 273.07 267.07 260.14 251.59
Deferred Tax Assets [Net] 41.58 7.63 0.00 0.00 5.65
Long Term Loans And Advances 0.00 0.00 0.00 0.00 0.00
Other Non-Current Assets 150.48 120.47 187.41 185.06 164.93
TOTAL NON-CURRENT 2,430.85 1,993.37 1,498.18 1,464.75 1,294.73

ASSETS
CURRENT ASSETS
Current Investments 0.00 0.00 0.00 0.00 0.00
Inventories 4,388.13 3,635.74 3,558.54 3,972.96 3,405.71
Trade Receivables 3.99 2.07 5.03 0.73 5.84
Cash And Cash Equivalents 899.50 464.54 467.64 689.22 525.87
Short Term Loans And Advances 62.41 468.52 0.00 0.00 0.00
OtherCurrentAssets 127.56 143.14 514.74 516.82 282.67

TOTAL CURRENT ASSETS 5,481.59 4,714.01 4,545.94 5,179.72 4,220.08
TOTAL ASSETS 7,912.44 6,707.37 6,044.12 6,644.47 5,514.81

OTHER ADDITIONAL
INFORMATION
CONTINGENT LIABILITIES,
COMMITMENTS
Contingent Liabilities 1,383.70 1,553.53 758.14 1,072.91 801.13
CIF VALUE OF IMPORTS

Raw Materials 0.00 0.00 0.00 0.00 0.00
Stores, Spares And Loose Tools 0.00 0.00 0.00 0.00 0.00
Trade/Other Goods 0.00 0.00 0.00 0.00 0.00
Capital Goods 0.00 0.00 0.00 0.00 0.00
EXPENDITURE IN FOREIGN
EXCHANGE
Expenditure In Foreign Currency 5.79 0.00 0.00 0.00 0.00
REMITTANCES IN FOREIGN
CURRENCIES FOR
DIVIDENDS
Dividend Remittance In Foreign -- -- -- -- --
Currency
EARNINGS IN FOREIGN
EXCHANGE
FOB Value Of Goods -- -- -- -- --
Other Earnings 15.29 35.83 -- -- --
BONUS DETAILS
Bonus Equity Share Capital -- -- -- -- --
NON-CURRENT
INVESTMENTS
Non-Current Investments Quoted -- -- -- -- --
Market Value
Non-Current Investments 754.85 273.07 267.07 260.14 251.59
Unquoted Book Value
CURRENT INVESTMENTS
Current Investments Quoted -- -- -- -- --

Market Value
Current Investments Unquoted -- -- -- -- -

Book Value

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ORGANIZATION STUDY AT SRI VISHNU HALLMARKING

DEPARTMENT OF MBA, SIR MVIT Page 1

1 Introduction to the organization:

1.1 HALLMARKING OF GOLD

DEPARTMENT OF MBA, SIR MVIT Page 2

PROCEDURE FOR OBTAINING REGISTRATION BY JEWELLER

PROCEDURE FOR RECOGINITION OF ASSAYING AND

DEPARTMENT OF MBA, SIR MVIT Page 3

1.2 GOLD MONETIZATION SCHEME

identifications as marked on article.

DEPARTMENT OF MBA, SIR MVIT Page 4

1.3 THE BUREAU OF INDIAN STANDRDS (BIS)

Indian Standards Bill, 2015

DEPARTMENT OF MBA, SIR MVIT Page 5

To establish the Bureau of Indian standards (BIS) as the National

DEPARTMENT OF MBA, SIR MVIT Page 6

DEPARTMENT OF MBA, SIR MVIT Page 7

2.2 NATURE OF BUSINESS

DEPARTMENT OF MBA, SIR MVIT Page 8

2.2.1 Products and Services offered at Sri Vishnu Assaying And

“To be the global leader in sustainable Assaying”.

The mission statement of SRI VISHNU HALLMARKING is

2.5 QUALITY POLICY

2.6 OBJECTIVES OF THE COMPANY

• To protect the public against adulteration.

2.7.1 The jewelry manufacturing process consists of the following stages :

filling sprue grinding casting

the help of solder or laser technique.

may affect the shine of the diamond.

the jewelry at this stage.

2.7.2 THE HALLMARKING PROCESS CONSIST OF THE

2.8 PRODUCT PROFILE

2.9 INFRASTRUCTURAL FACILITIES

A hallmark is an official mark or series

Hall Mark Machine

A furnace is a device used for high-temperature

X-ray fluorescence (XRF) is the

The premises has the following infrastructural facilities:

1. A pantry with hygienic atmosphere

Sri Vishnu hallmarking is world’s best and high secured office.

Best in employment class of service. SVHM best in

quality of service and timing delivery.

SVHM have achieved world highest no of assaying and hallmarking.\

SVHM hold world’s best machinery in class then BIS recommended.

SVHM prefers ecofriendly standard.

2.10 OWNERSHIP PATTERN

The Shares of any partner or investors cannot be sold or given to any

• So, far won elven international best gold jewelry award.

2.12 FUTURE GROWTH AND PROSPECTS

7’S MODEL OF McKinsey

7’S MODEL OF McKinsey

3.1 SHARED VALUES

The shared values of SRI VISHNU HALLMARKING includes the following

• Safety is our first value

receptio reciving/ quality

A system is a procedure, process, method or course of action designed to achieve a specific

The system of SRI VISHNU HALLMARKING are as follows