Assignment

Strategic Management

Due to pandemic number of users surge of zoom as employees of

companies, school or college students no one was able to get outside of
their home to do things. That was the main reason for the consumer to
start using zoom for their works. As covid impact is nearly over from
the world employees can get back to their offices and school students
are started going school at this point there is not much use of zoom for
them.

At the end zoom stand to be really helpful in the tough times of all
consumers who used zoom, through a campaign zoom can let them
know the benefits of the video conferencing:
• Video conferencing saves money any time: For client meetings
and presentation, peoples can use zoom to save time and to reach
client and can assist more clients in less time.
• Increase Productivity: By saving time and energy an individual
can increase their productivity
• Improves Communication: Through zoom people can connect
with big no. of peoples at a time.

Reaching out to the big organisations for collaboration to expand the

business and usage of zoom can help. organisations which have many
employees can save money and time by opting for video conferencing
as business purpose.

By putting efforts in marketing and sales we can reach to potential

customers.
Q-2
A-2. To increase interest for ISL among viewers can be done by
implementing following points:

Planned marketing to increase awareness: Social media is best way to

increase awareness about an event in less time with more efficiency.
Properly targeted marketing can increase interest for ISL. Best way to
collaborate social media influencers. Influencer marketing is way more
effective then any other marketing. Influencers create engaging content
to promote the brand which looks organic to audience.

Match Viewing Experience: By providing best viewing experience to

the audience will increase viewers. Not too many ads should be placed
directly infront of viewers. Ads should not be shown frequently.

Strategic Collaboration: Collaborating with corporate sponsors and

media companies will help to reach big number of audiences.

Fan Engagement: Players can engage on social media and publically

with audience which can increase excitement in the peoples and also in
their connected peoples. Creating opportunities for fans to meet or take
part in ISL related activities will gain a positive response for event.

ISL Player development: Focusing on player development and

training will show a positive image of ISL and its future opportunities
and scopes in the field.
Q-3
A-3. a)
Pandemic hit really hard many industries such as hotel and event. Many
big companies had to shut down their business for not generating any
revenue for almost 2 years. As covid effect got lower, business
opportunities are increasing.

Online events: After the pandemic only activities secured a place

among audience. Online events can be organized which is more
affordable and cost efficient.