Cost leadership strategy

According to Lanci, a focus on controlling costs is part of Acer’s culture. In his words:
“We have always operated on the assumption that costs need to be kept under control. It’s
a kind of overall culture we have in the company. If you are used to it, you can run low
costs without running into trouble.” A decision to sell only through retailers and other
outlets and to outsource all manufacturing and assembly operations are other actions Acer
takes to reduce its costs as it uses the cost leadership strategy.