1.

Colour scheme is in grayscale, which

interprets a mindset of the
past(coloured photos were not
invented until the 1960s).
2. A textbook like layout: meant to look
like a manual of sorts(uses images
for reference, clear, concise present
tense instructions(refer to point 3)).
This derogates women into a
machine that needs to follow set
instructions.
3. Present tense throughout the
propaganda is used as an oxymoron
against the ‘idea of the past’ feeling:
it tells the reader that this
mistreatment of women is still going
on today despite what is already
considered to be a past problem.
4. Hyperbolic descriptions to bring an
emotive response (i.e. “His
conversations are more important
than yours”, “He has it harder than
you ever will.”) For those who
support gender equality, bringing
these sexist ideas up again will infuriate them, setting the mood for the propaganda.
5. Dialogues are added to the figures to continue to fuel the emotive responses due to its
absurdity and going against common logic. As an example in Figure 2, the husband
complains about his work although his wife has been working hard all day as well, possibly
working even more than him. Another example is when the husband says ‘About time!’,
implying that he’s not just ungrateful and impatient, but has been expecting his wife to serve
him.
6. Looking closely at the women’s dialogues, it is very clearly a cry for help to stop the injustice
against them. When the readers reread the propaganda, they can soon clearly see that the
message is to abolish such sexist and misogynistic practices.
7. For anybody who has a sense of want of balance in them, they are immediately targeted by
the propaganda for the lack of balance, triggering the desired responses: rage, disgust and
most importantly: wanting to stop it.
8. As per point 4, the language used in the descriptions trigger an enraged and infuriated
response. Referring to Figure 2, the description not only implies that a woman should not
bother a man with their issues whilst they HAVE to( Figure 1), it is also implying that in the
perspective of the description, the man has a harder time.

Genre: Propaganda
Audience: To anybody who wants balance in the world.
Purpose: To stop gender inequality and misogynistic practices
Style: Using hyperbolic descriptions to fuel an emotive response.