PR Plan for

Buckwyld and Breathless.

Prepared by Media Panache, Nigeria.
 Background
Buckwyld and Breathless is musical concert inspired by 2face Idibia showcasing himself as a
versatile entertainer, thrasher concert has gained grounds in the country and beyond. The
event started in the year 2010 and has had over 10 seasons hosted in different parts of the
country.

Buckwyld and Breathless 2022, is an extension of the idea, set to feature Banky W and Adesua
Wellington.

The agency has been tasked to craft out a plan to give a buzz to the event and create and
experience for the audience.
 Key Message
Considering this season of Buckwyld and Breathless will have the BAAD couple featured, we
aim at creating an atmosphere of love and romance for the audience.

Having the event come up around valentine is an edge to promote love and romance with
both married and unmarried couples.
 Objectives
This campaign is targeted at:

● Gaining a pre-event buzz around Buckwyld and Breathless 2022.

● Massive attendance of event by target audience.
● Creating a memorable experience for the audience.
 Target Audience
Our target audience for this campaign is an extension of the intended audience for Buckwyld
and Breathless, we are primarily focusing on:

● Couples
● High Net-worth Individuals
● Music enthusiasts between the age range of 18-60
 Strategy
To achieve our objectives, we are taking advantage of storytelling, social media and influencer
marketing. We plan to achieve this by communicating the story of love through social media
and high profile figures who have garnered support by their blossoming union. We also plan
to tease the target audience with fear of missing out.
Pre Event
 Pre-Event
Press Release: Syndication of press release to bring about top of mind awareness and drive
anticipation for the event. It would contain the promise of a loving ambience and a beautiful
experience for every attendee. It would be sent to established blogs like Vanguard, Daily Trust,
ThisDay, Punch, TheCable, The Netng and Linda Ikeji.

Use of Influencers: We will engage couple influencers to create video(s) inviting their
audience to attend the BAADEXPERIENCE, they would build anticipation as well as share
experiences from previous editions. These influencers would include; Adekunle Gold and
Simi, Akah and Claire, Mr Eazi and Temi Otedola, Mike and Perri Edwards, AY and Mabel
Makun, EmmaOhemgee and Yetundevlogs and Timi and Peniel Bello.
 Pre Event Cont’d
We will likewise select specific influencers for singles to encourage them to take a step
outside their comfort zone for an opportunity to connect and potentially find the right
partner. Sample Influencers are; Solomon Buchi, DiaryOfa9jagirl.

Blogpost: We will syndicate a human angle story about the day’s across blogs and print
platforms.

Radio hype: We will place con tinous hype across strategic radio stations about the
BAADEXPERIENCE which would be headlined by Banky and Adesua Wellington, we’ll use
radio stations such as Soundcity, Cool Fm, wazobia Fm, Nigerian info, Splash Fm, and Rhythm
for increased talkability.
OAPs Conversations: Popular OAPs that include, Toolz and Gbemi of Beat Fm, Dotun of Cool
Fm, B ella Rose of City Fm, Yaw of Wazob ia Fm and Valentine Ohu of Smooth Fm, would also
help to increase talkability and drive ticket sales.

Event countdown: Dominate social media platforms with engaging, creative and emotionally
laced content around the event Headliners Banky and Adesua, these would be syndicated on
blogs and Media platforms such as Bellanaija, Lindaikeji, Instablog9ja, Tundeednut, LegitTv,
Goldmyne etc.
EVENT CHALLENGE
 Phase I
To bring about unpresedented visibility and talkability for the event, we will begin a
challenge with the hashtag #BaadBuckwyldbreathless to encourage partners to create and
share loving moments such as; singing the Banky and Adesua love song to each othe.

The winner(s) would be picked based off the authenticity of the moment and engagement
gathered from the submitted video, these winners would stand the chance to attend the
event for free and also take pictures with Banky and Adesua.
 Phase II
In the second phase of this challenge, we intend to do a thirteen days countdown which we
will name 13 Days of Affirmations. This will begin with our headliners Banky and Adesua
Wellington. The partners will be encouraged to say affirming words over each other on social
media which should include words of love and appreciation. This would trend the event
hashtag as well as help anticipation build up from February 1st up until the date of the event.
 Phase III
For this phase, we intend bringing couples on an IG live conversation with Banky W and
Adesua, this conversation woluld revolve around their relationship experience and how much
they know about each other.

To make the conversation more engaging, fun activities like 20 questions in 5 minutes. This is
a subtle approach to create a buzz around invited couples to earn mentions in anticipation of
the event.
BAADEXPERIENCE
 Event
Live stream: The event will be livestreamed on the brand’s owned Digital platforms such as facebook,
instagram and YouTube for increased reach and engagement.

Blogpost: Pr to syndicate a human \angle story around the day’s event.

Live Coverage: Reel time videos and activities would be streamed live via top microblogging platforms which
includes Bellanaija, PulseTv and Goldmyne.

On-ground media: Local media houses and journalists would be invited to cover the event.

OAP conversation: OAPs will be engaged to hype the event in real time or increased participation and turn
out.

Photo/Video ops: Photos and short videos would be syndicated to various media platforms to drive talkability
and increase engagement.
Post Event
Carnival Recap: Create a short video collage of fun activities that occured during the event
and upload it on brand’s page, it will likewise be posted on third party platforms that includes:
Instablog, Linda Ikeji, Goldmyne, Pulse, Tundeednut, Olorisupagal and Diaryofanaijagirl.

Post-event Release: Write and distribute press release about the highlights of the event,
guest and performance.

Video Montage: A 10mins video from the entire event from arrival to the end would be
compiled and posted on social media.

Short clips: Send out short clips videos that would be posted on all social media.

Event Highlight: Write and distribute an article on major highlight from the event.
 PR Outcome

Using our strategies above, we look to yield about 500,000+ social media impressions. With
this, we also plan to drive ticket sales and elevate the brand even further. This in turn, would
position it for better recollection as an event to enjoy for years to come.
Thank You.