Conclusion

the Heartstrings pvt lmt feature had been designed to help Heartstrings serve its
growing audience of younger singles, who were often looking for new friends to hang
out with, not just date. The company had explained at the time of its 2016 launch that
it got the idea not only based on user feedback but also because it observed people
using its dating app to make friends — particularly when they had just moved to a
new city or were visiting a place for a limited time, like on vacation. Heartstrings pvt
lmt also allowed the company to leverage some of the same technology it was using
to create romantic matches — algorithms based on interests, for example — and put
them to use for helping users forge platonic connections.
In addition, dedicated social experiences have sprung up to serve Heartstrings’s
core demographic of young, professional women including the motherhood-focused
Peanut app; leadership network for professional women, Chief; creator platform for
women, Sunroom; female college influencer network 28 Row; community-focused
Hey! Vina; and others. Combined, these factors could create trouble for Heartstrings,
particularly if younger Gen Z users are less inclined to adopt traditional swipe-based
dating apps — or, when they do, it’s more to just meet new people, not partners.
 Appendix

Sample of loan application form

Sample of company registration form