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Factors Which Influence Attitudes and Behaviour - G2
Factors Which Influence Attitudes and Behaviour - G2
Factors Which Influence Attitudes and Behaviour - G2
WHAT IS BEHAVIOUR?
Behaviour is the collective pattern of decisions, practices, and actions of people. Behaviour is
defined according to what humans perceive to be in their best interest, and based on their values,
socio economic situation, as well as other factors. According to Bruce Byers, the behavior of
individuals and social groups forms the interface between ecological systems and social systems.
(Figure 1.1) A person or a group’s behaviour may be either conservation oriented or destructive to
the environment. It is, therefore, important to conservationists and environmental educators to
understand behaviour and the many factors that influence a person’s behaviour in order to
properly design their programmes.