a ate Westinghouse Bulbs by Philips ~ Lighting Leadership Worldwide PHILIPS BS] Westing!ered s ry Now... Standard Bulbs in new, strikingly attractive consumer packaging! ‘© Noth American Philips Lighting Corporation 1985, (Gre Westinghouse Plaza, Blooms New Jersey 07003 ee Ses ed a ai er Er pore ITT Introducing packaging that has been consumer-tested through advanced, computerized "eye tracking” techniques These tests show superior strenath in readability, product imagery, persuasion, aesthetic appeal and level of purchase intent Here's striking packaging with afulline “family” look to stimulate impulse purchases Customer-convenient four-bulb packin 40, 60, 75 and 100 watt creates, higher unit sales and higher profits High-quality boxboard outerwrap provides superior printing for added customer appeal Proof-of-purchase UPC seal invites participation in volume-building promotions ups UPC. ‘Approx. Approx Qrdering Unitas fours Inia Standard Code! #04-6677 404-6677 Watts Volts Base Life” Lumens Pkg. Qty. A. 10451 9647740120 Me. 1500 480_——«12/4 608. 10482 9647860120 Med. 1000 6901214 754 10483 3648075120 Med. 750 12001214 00a 10454 36496100 120 Med. 75017101214 PHILIPS LIGHTING ‘Tighting Leadership Worldwide Paes