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Propaganda Techniques

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Transfer is a technique
used in propaganda and
advertising. Also known
as association, this is a
technique of projecting
positive or negative
qualities (praise or
blame) of a person,
entity, object, or value
Propaganda
(an individual, group, Techniques
organization, nation,
patriotism, etc.) to
another in order to make
the second more
acceptable or to discredit it. It evokes an emotional response, which stimulates the
target to identify with recognized authorities. Often highly visual, this technique
often utilizes symbols superimposed over other visual images. Recent Posts

Snob appeal refers to

the qualities or attributes
of a product that might
appeal to a consumer
with "snobby" tastes. It
may refer to the actual
product itself or the

exclusivity the consumer

could potentially
experience as a result of
owning the product that
is being advertised.

Repetition. The product

name or keyword or
phrase is repeated
several times.

"Plain Folks" is a form of

propaganda and is also a fallacy. A Plain Folks argument is one in which the
speaker presents him or herself as an Average Joe, a common person who can
understand and empathize with a listener's concerns.

Bandwagon advertising uses a group mentality to try to convince individual

consumers that a product is worth purchasing. The idea is that if it is good enough
for the group, then it is good enough for you. There have been many examples of
bandwagon advertising propaganda techniques used over the years.

Misuse of statistics
occurs when a statistical
argument asserts a
falsehood. In some
cases, the misuse may
be accidental. In others,
it is purposeful and for
the gain of the
perpetrator.

A glittering generality
(also called glowing
generality) is an
emotionally appealing phrase so closely associated with highly valued concepts
and beliefs that it carries conviction without supporting information or reason. Such
highly valued concepts attract general approval and acclaim.

Name calling is a
cognitive bias and a
technique to promote
propaganda.
Propagandists use the
name-calling technique
to incite fears or arouse
positive prejudices with
the intent that invoked
fear (based on
fearmongering tactics) or trust will encourage those that read, see or hear
propaganda to construct a negative opinion, in respect to the former, or a positive
opinion, with respect to the latter, about a person, group, or set of beliefs or ideas
that the propagandist would wish the recipients to believe. The method is intended
to provoke conclusions and actions about a matter apart from an impartial
examinations of the facts of the matter.

TV Broadcasting

Radio Broadcasting

Propaganda
Techniques

Unknown Track - Unknown Artist

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