CF 9 - Strategic Leadership & Design Thinking - CQHRM S8/S9

Chartered Institute of Personnel Management Sri Lanka (Inc.)

Chartered Qualification in Human Resource Management

Competency Batch Level

Strategic Leadership &

CF-22-ON-E-201 CQHRM
Navigation

CF 9 - Strategic Leadership & Design Thinking -

Subject
CQHRM S8/S9
Assessment mode Group Presentation - 01
Handing over date 25th January 2023
Presentation Date 29th April 2023
Duration 20 minutes
Marks allocated 100 marks

Thinking and Design Thinking Process in The Interconnected World

The Interconnected World

Globalization is the process by which the world is becoming increasingly interconnected due
to massively increased trade and cultural exchange. Globalization has increased the production
of goods and services. Increased trade between countries, international organisations' growth,
and changes in transport and communications technology means that these connections are
rapidly increasing.

Globalization allows many goods to be more affordable and available to more parts of the
world. It helps improve productivity, cut back gender wage discrimination, give more
opportunities to women and improve working conditions and quality of management,
especially in developing countries

Page 1 of 4
CF 9 - Strategic Leadership & Design Thinking - CQHRM S8/S9

Design Thinking
Design thinking is a human-centred approach to innovation—anchored in understanding
customer's needs, rapid prototyping, and generating creative ideas—that will transform the way
you develop products, services, processes, and organizations

The best example is Apple which has always used design thinking in its approach. His focus
was on craft, empathy, focus and simplicity; Apple products to this day are the most user-
friendly in the market, right down to the packaging

Your Task
Assume that you are a leading Management and HR Consultancy firm in the country with local
and global expertise equipped with a professional team with diverse exposure and experience
in management consultancy at the strategic level.
You have been invited to pitch for a consultancy project to advise a leading private sector
company in Sri Lanka on driving a creative and innovation culture throughout the company as
a part of their 5-year strategic plan. The company is currently exploring the design thinking
concept and transforming the company in terms of business expansion, both locally and
entering overseas markets.

Scope of the project

You are expected to make a presentation pitch to the CEO and Board of Directors of the
company at the next board meeting covering the following:
01. Share success stories of two or more local and global companies that have successfully
used the design thinking process.
02. Critical analysis of the company’s functions, including new product development,
innovation and creativity, sales and distribution, customer relationship management and
service etc.
03. Recommend and justify new business opportunities for the company through the use of a
design thinking approach
04. Recommend and justify the steps to successfully implement the design thinking process
within selected divisions of the company
05. Present a 5-year road map to take the company from where it is now to where it needs to
be while integrating the same to the 5-year strategic plan of the company
06. Detailed action plan with timelines and costing
Page 2 of 4
CF 9 - Strategic Leadership & Design Thinking - CQHRM S8/S9

Guidelines

1. It will be a group presentation on Microsoft PowerPoint for 20 minutes.

2. You will be presenting to a panel of examiners appointed by CIPM.

3. Your PowerPoint presentation needs to be uploaded to the CIPM LMS on or before the

deadline.

4. All PowerPoint presentations with supporting elements such as videos etc. should be saved

to the classroom computer 15 minutes before class commencement. Subsequent changes,

amendments to the PowerPoint presentations would not be allowed.

5. Students are required to submit a printed hardcopy of presentation slides before the

presentation begins.

6. The marks allocation is:

As a group:

 Contents - 25 Marks
 Timing - 05 Marks
 Presentation Skills - 65 Marks
 Questions and Answers - 05 Marks

7. Marks allocated for timing is 05 and the following would be the timings;
 Less than 18 minutes 0 Mark
 18 to 19 minutes 2.5 Marks
 19 to 21 minutes 05 Marks (full marks)
 21 to 22 minutes 2.5 Marks
 More than 22 minutes 0 Mark

8. Time indication other than the projected digital stopwatch:

 18 Minutes - one sounds through manual push bell/digital alarm through computer
 20 Minutes - Two sounds through manual push bell
 22 Minutes - Three sounds through manual push bell
 23 Minutes - Few sounds through manual push bell and ask to stop

Page 3 of 4
CF 9 - Strategic Leadership & Design Thinking - CQHRM S8/S9

9. Instructions to follow before and during the presentations:

 All students are required to be present 30 minutes before the presentation.

 Dress code: Men – Business Attire (Shirt & Ties)

Women – Appropriate Business Attire / Saree

 Cell phones should be switched off at all times.

 Students cannot leave class early unless the lecturer/examiner has approved.

 The students should maintain silence while the presentation is on.

Page 4 of 4