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    lalein castillo
    Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

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    01 Activity 1 SM

    Uploaded by

    lalein castillo
    36 views1 page
    Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

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    Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    36 views1 page

    01 Activity 1 SM

    Uploaded by

    lalein castillo
    Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    01 Activity 1

    1. How did apple achieve a dominant position in the market as a seller or both songs
    and music players?

    Most indirect changes occur within a firm, business, or organization, which explains why
    some businesses are prepared to accept them to take advantage of new opportunities. We
    cannot dispute the fact that Apple is the leading computer firm in the world and that all
    their creations have been recognized as innovations. Even though they weren't the original
    firm to come up with the concept of the iPod MP3 player, they gave this goal some thought.
    They really conducted an external review and discovered that nobody was providing lawful
    digital downloads. In conclusion, they were able to offer music players and songs to such
    a wide audience because to the iPod's accessibility and on-the-go technology, which
    contained music libraries.

    2. Which phase in the evolution of strategic management is present in the given case?

    Since the Apple Company saw this as a great opportunity for them to produce another
    concept that would be liked by their consumers, the phase of evolution of strategic
    management that is present in the given scenario is the external oriented planning. In
    addition, they develop creative solutions to satisfy their customers, which is successful.

    3. Which type of strategy is being employed by Apple in the given case study?

    Because the MP3 player enhanced their position in the market, Apple is using a business
    level strategy in the case study provided. They developed their own methods and
    techniques to compete with other businesses, which helped them innovate and expand their
    market.

    4. What competitive advantages contributed to Apple’s success?

    The benefit is that Apple's competitive advantages contributed to its success. The worth of
    their product, the iPod, increased client loyalty and favors, which also assisted them in
    increasing their market value. Also, it only illustrates how a product's market value, and
    the success of their business are constantly dependent on the quality of the goods they offer
    to their target market.

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