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  • Case Study Churn Predication

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    Daniel Peter
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    This case study describes a project to predict subscriber churn for a telecom operator in the Middle East and Africa region using AI/ML techniques. The project involved data preparation from various sources, exploratory data analysis, feature engineering, developing a supervised machine learning model for churn prediction and scoring, model deployment with automation and dashboards. Key findings from the model helped the telco identify focus areas like high roaming rates and improving services for high value subscribers to reduce churn. The churn prediction and scoring results led to a gradual drop in churn rates for high and medium value customers.

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    Gamma Case Study for Churn

    Original Title

    Case_Study_Churn_Predication

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    This case study describes a project to predict subscriber churn for a telecom operator in the Middle East and Africa region using AI/ML techniques. The project involved data preparation from various sources, exploratory data analysis, feature engineering, developing a supervised machine learning model for churn prediction and scoring, model deployment with automation and dashboards. Key findings from the model helped the telco identify focus areas like high roaming rates and improving services for high value subscribers to reduce churn. The churn prediction and scoring results led to a gradual drop in churn rates for high and medium value customers.

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    © All Rights Reserved
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    16 views1 page

    Case Study Churn Predication

    Uploaded by

    Daniel Peter
    This case study describes a project to predict subscriber churn for a telecom operator in the Middle East and Africa region using AI/ML techniques. The project involved data preparation from various sources, exploratory data analysis, feature engineering, developing a supervised machine learning model for churn prediction and scoring, model deployment with automation and dashboards. Key findings from the model helped the telco identify focus areas like high roaming rates and improving services for high value subscribers to reduce churn. The churn prediction and scoring results led to a gradual drop in churn rates for high and medium value customers.

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    of 1

    Case Study — Churn Prediction Pronto

    Churn Prediction for a Telecom Operator in MEA region AI/ML Solution

    Telecom market is highly competitive and subscribers actively switch from one operator to another. Cost
    burden of 5-10 times to acquire a new subscriber than to retain an existing one therefore retention is im-
    Introduction portant from profitability aspect along with revenue. We processed Usage CDRs, recharge data, customer
    complains & profile data and built predictive model using AI/ML. Churn prediction & scoring on high risk
    subscribers was provided with dashboard for a leading telco in Middle East & Africa region.

     Data Preparation & Exploratory Data Analysis


     Feature Engineering & Data Preprocessing
     Churn Prediction & Scoring
     Churn Definition—Revenue Based, Usage Based, Active Vs Passive
    Scope
     AI/ML based Supervised Model Development— Train , Test & Validate Model
     Model Deployment, Automation & Dashboarding

     Data preparation was an iterative process until we get the desired results from the model evaluation
     EDA, Feature Engineering & Data Preprocessing were iterated time and again we add more data point
     Technical challenges in providing access to data, inconsistencies in the data structure and environment
    Challenges setup
     SLA with the data owners (upstream systems) for regularly receiving Usage CDRs, Recharge Data & Pro-
    file information for model update and automation

    Data streamed from various data sources to our Pronto data science sandbox based on Apache Kafka,
    HDFS, Hive & Spark.
    Exploratory Data Analysis performed using Pronto’s UI based Data Science Studio and important KPIs fro
    EDA added to the final dashboard. Model developed, deployed with automation, scheduled reporting and
    dashboarding with customer behavioral profile provided.
    The below were the highlights of the findings:
     Telco to pay attention to the roaming rates and provide dynamic offers to subscribers using services Solution
    from roaming zone
     ISD rate are too high and offers are required for High Value Subscribers for certain destinations
     Customer query and complaint data has correlation with churn with certain time lag therefore timely
    resolution is important
     Age on network along with recharge value aggregation considered as a metric for customer loyalty
    provides pattern for behavioral change hence focus required to improve CLV

    Recommendation from Churn Prediction & Scoring resulted in gradual drop in proportion of high value
    Results customer churn and was carried forward to medium segments too. A new project to integrate & auto-
    mate campaigns with churn analytics also proposed to further improve business results

    Gamma is a telecom focused analytics & data management company offering domain spe-
    551 Wilmot Road
    cific Complex Event Processing (CEP) platform for Business Assurance & AI/ML based Busi- info@gammanalytics.com
    New Rochelle,
    ness Analytics for telcos globally. Gamma enables telcos small to large transition to a real- New York 10804,
    +1 914 740 4067
    time, full-scale architecture with ML/AI easily and quickly while reducing time-to-value in United States www.gammanalytics.com
    their data operations

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