MAMANG’S DRIED FISH

Business Plan

COMPANY INFORMATION
Fresh Fish deteriorates rapidly, however, there are various ways to prevent it from
spoiling and preserve it. Drying is a method food preservations that requires
extracting excess water from the food, which inhibits the growth of microorganisms.
Open air drying (often called Open Sun Drying) is a one way of food preservation
using sun and wind, has been practiced since ancient times up to these days.

Through this idea, business owners will provide and offer all variety of delicious and
freshly made dried fish. It includes tamban/pile (tuloy), tabagak, slipmouth/sapsap,
da-ing/pinakas (milkfish o bangus), marot fish and such varieties.

The competitive advantage of proposed dried fish business targets not only by
resulting to a more stable product shelf-life, but also has the potential to utilize and to
provide value-added by-product and converts what was once waste into economic and
environmental gains. With a small start up capital and simple know-how about dried,
fish manufacturing, individuals can make this product and sell to the public market, a
supplier to the malls, ultimately, it can also be export to different countries for high
revenue.

MARKET OPPORTUNITY
Prior to the proponents research, product prices in the market gradually increased due
to the inflation. Due to this economic phenomenon, the purchasing power of peso is
also decreased. In result, local consumers find it heavy for their pocket to buy and
sustain their daily needs, especially their food, food dishes and water. Therefore, this
business plan will act as an opportunity to make mark-up sales and to increase the
market shares by providing them good quality of dried fish.

The said business plan will guarantee that the by product will be budget friendly and
in affordable prices. As per expected outcome based on data analysis, the business
plan will be extended not just by recruiting sales agent for the by product in every
local markets but also will be known throughout the southern region. The said
business plan also expected to expand in neighboring towns like Pontevedra,
Binalbagan, Isabela and Himamaylan with the help of retailers and customers.

BENEFITS TO THE COMMUNITY

A. Economic Development
-Dried Fish business contributes to the development of the economic status by
helping the fishermen on their excess fish caught and helps jobless individuals. The
business plan targets also to help housewives to have their own income by packaging
and selling the product. Dried fish business can also be open for reselling, exportation,
and even small scale individual investment with high income return.

B. Community Development
-As for community development, Dried fish business will contribute not only to
the community’s economic stability but also to the development. Through this
business model, small store owners and individuals will have an easy access to the
supply chain of dried fish. Using this idea will help the people within the community
as well, this means that not only the business owners will gain income but also those
who will partake in this business like young adults, housewives and even senior
citizens which the job will be repacking the products.

C. Human Development
-Another goal of this business is to stop discrimination against low income jobs.
This business helps people even with no degree to have an income and well be
compensated by their workloads.

COMPANY ANALYSIS
A. Form of Business Ownership
-The organizational structure of Dried Fish business is a sole proprietorship that
owned and run by one (1) person only, in which there is no legal distinction between
the owner and the business entity. Moreover, due to the lack of government
regulations, a sole proprietorship is the easiest type of business to start with. Filing
taxes as a sole proprietorship is less difficult than filing in a corporation. It often
requires less startup capital and have simpler payroll responsibilities.
The company usually acquires all necessary permits for the formation of the
company. The dried fish business registers the business name within Department of
Trade and Industry (DTI), to obtain a DTI Registration Certificate, it must be
registered thru Barangay office where the business will be located and operate. Lastly,
being able to register the business at the Mayor's Office to obtain Municipal business
permit as well as with the Bureau of Internal Revenue (BIR) . These permits are the
prerequisites to operate the business legally.

B. About the Company

-The main livelihood and source of income in coastal areas is fishing. Due to
unavoidable circumstances, local fishermen often caught fishes more than they
intended to. In relation to excess fish caught, Dried fish business was created. At first,
the business owner bought only 1 gallon of fishes everyday and start the process of
drying the fish. And as times goes by, business became stable and growing, they even
delivering their products in Cebu, some point in Negros Occidental and Negros
Oriental and Manila.

The success of the business will create an opportunity to a certain community. The
business will cater the demand for such products by providing them a good and fresh
quality one, which is dried fish. Furthermore, there are variations of dried fish which
customers may choose from at affordable and economic friendly budget.

We choose and develop the company's product/services by providing our customers

satisfactory. In this case, we will conduct and create and add more choices to our
products. We will not sell only variety of fish but we will also add another seafoods
that our customers will loved and that is DRIED PUSIT, DRIED SHRIMP and we will
having also a Smoked fish. Our product will be unique to everyone because we will
experimenting new flavors to our menus.

INDUSTRY ANALYSIS
Due to the popularity of dried fish, it became one of the pinnacle of seafood industry,
thus providing lots of competitions.
The competitors of our Dried Fish business are the following:
• Udang dried fish
• LCM dried fish
• LCP dried fish
• Kapitana dried fish
• Jonas dried fish
Some entrepreneurs are now into dried fish business and plans to sell bulk order dried
fish due to the fact that it demonstrates the importance and varied nature of the
contributions that dried fish make to the food and nutrition security, health,
livelihoods, and social and cultural well-being of people around the world.
With this data reports, this business plan will set as an alternative to social-ecological
perspective on dried fish value chains, it scoping review of the literature with direct
and indirect relevance to dried fish economy and actors engaged in dried fish value
chains and particularly small-scale dried fish producers and workers.
The scoping review was undertaken with two objectives: 1) to understand the extant
value chain characteristics of dried fish; and 2) to outline the key social-ecological
attributes of the dried fish value chain that accommodate contextual reality and
dynamic ecosystem-human interactions through an interdisciplinary analysis. The
business will be profitable because of its size and number of transactions. The growth
opportunities of the business is create a relationship to the employees and to the
customers so that it can create a more productive work and good relationship and
good feedback from them.

MANAGEMENT TEAM
The key members of the management team are the following;
 Manager/ Cashier- will be in-charge for general management of the business
and accounting purposes. Also, the one negotiate for possible customer and help
repacking the products.
 Driver- the one who assist purchasing staff in buying the products and do
inventories of the products.
 Packagers- the one who’s in-charge in repacking the products in the warehouse,
catering the customer choices, of packing the products of customers choice, and if
the driver is absent, the one take in-charge of the drivers’ task.

ORGANIZATION CHART

MANAGER
 PACKAGER KAPING PROCESSOR DRIVER

The idea is to balance the skills of every member of Mamang's Dried Fish with the
complementary abilities of others. In addition, each team member plays to his/her
unique strengths, such as strategy, leadership, or operations, while rallying around the
team's shared purpose. The planned team objectives determine the team work roles,
which, in turn decide the necessary skills of the employees who make up the team.
The business if formed by partnership which consist of 11 members that are a taking
financial and human resource management. With thus belief, the business will
successfully operate based on the stated ideas.
It will only need some professionals to consult and gather data/information on how
does dried fish plays its role in the market and what other strategic ways to make the
business more efficient.

They key staff roles of Mamang's Dried Fish are the manager, sale-person, delivery
driver, fish processor, packagers, cashier.
The table highlights the role and responsibilities associated with each position
Primary Roles and Responsibilities of Every Position
 Manager- Managing, supervising, overview of business payroll running, cost
financing.
  Salesperson- They will be responsible for the sales as well as marketing the
products.
 Packagers- Responsible for cleaning, packaging dried fish, loading item into
containers, weighing, and labeling the item appropriately.
 Delivery driver- carefully loading and unloading all package. Accepting and
recording payment for delivered packages. Delivering the product to business
partners and retailers
 Cashier- their job is to ensure the customer pay the appropriate amount for
each item they purchase. To ring up costumers, input accurate information and
details as per products specifications, and provide friendly customer service to
encourage shop patrons to return.
 Fish processor – They will be responsible for processing the fish brought to
the factory. They will be responsible for cleaning, making the ingredients,
storing and process the dried fish into appropriate by product.

Detailed of Salary Schedule

Here are the salary structure of Mamang's Dried Fish employees.
The salary of each employees of Mamang's Dried Fish depends on their work. For
"Manug Pakyaw" their compensation will depends on how many boxes of dried fish
they will repack (to be put in a box for delivery purposes). On the other hand, the
"Manug Bulad" will be compensated based on the “ per copping” , while the
packaging are based on how many cardboard box they finish. The drivers salary
depends on delivery as per ordered. Following this roles and responsibilities, the
salary is hereby presented as follows:

FISH PROCESSOR
Daily Estimated P65.00 Total Salary Weekly Salary
per box
5 boxes 325.00 2,275.00

"MANOG BULAD"
Daily Estimated P2.00 per Total Salary Weekly Salary
copping
250.00 500.00 3,500.00

DRIVER
Every Shipment
500.00

Mamang Dried Fish management philosophy is to provide satisfactory customer

service while maintaining the high-quality product. With the help of this objectives,
the business model will grow faster and more stable.

Leading a business toward success can be a major challenge. Leadership as a trait that
every business owner and manager should possess, but can be quite fluid. The main
reason is that the market environment is prone to sudden and common changes. One
of our leadership style cannot be applicable in every situation. That's why leadership
needs to be adaptive and able to adjust to environment in which our business is
currently in. Being a leader is, therefore more than just being a head of the company.
(Citations?)

Here are our leadership style that makes our business success.
Democratic Leadership Style- This type of leadership that Mamang Dried Fish
practice. The manager allows each individuals including the employees to involve in
the participation from the organization and helps in decision making process. It
creates a strong sense of value and job satisfaction for the member if the manager
believes the opinion and effort matters. Active participation in every team members
create greater sense in achieving organizational objectives and working toward a
common goals.

MANUFACTURING AND OPERATIONS PLAN

The business will be located at Purok Aguihis, Brgy. Canmoros, Binalbagan, Negros
Occidental. Customers will easily access the location. The area to be occupied
measures (150 feet in height and 100 feet in width). The said business will be
specifically situated in an area conveniently accessible to all potential customers.
Furthermore, the suppliers are roughly 4.3 kilometers away from Binalbagan Proper.
The zoning area of the business is in a residential area where it is located. Moreover,
the zoning requirements that were complied by the business are Tax Declaration, Tax
Clearance,, Barangay Clearance and Barangay Permit. The business will pay for the
rent of Fifty Thousand Pesos (PHP 50,000 ) annually for the location where the
business and the business is not subject to VAT.
Since the management will operate in daylight to minimize electricity Cost of light ,
the business will only use electricity for room temperature for storage of dried fish.
As for the water consumption, the business will use water pump for cleaning of
chilling tank.
The business waste such as packaging materials like cardboard boxes and plastic will
properly disposed. There will be two garbage trash bin that will filed by
biodegradable and non-biodegradable waste product. Garbage will be collected by the
local garbage collector of Municipality of Binalbagan. Every week, it is estimated that
7 liters of trash bin waste will be collected.

Equipments
Mamang dried fish is a start up business, the plan is to use the traditional method of
drying the fish like sun and wind drying.
The tools and equipments are:
Durukan- use to preserve the fish.
Net screen-used for drying the fish.
Weighing scales- used to measure the weight of fish.
cutting implements like knives and scissors
Used for cutting and trimming of the fins of a fish

LABOR FORCE
The company will hire people who are proficient at their jobs and doing so results in
improved productivity in business. The workers will be further trained and educated
to meet the extra labor demands in delivering the commitments of the enterprise.
The workers will be paid accordingly given by the equation W(wages)=Wr(wage rate)
X L(labor/number of packs created). Moreover, their wages will be disbursed in a
weekly basis. Bonuses are subject to business' quarterly performance.

INVENTORY CONTROL
Mamang’s dried fish will use record book. The record book is divided into two
sections: the first is for the total number of packs of the different varieties of dried
fish; the second is for the total of dried fish that was delivered.

PURCHASING REQUIREMENTS
By acquiring the components to assembled into a finish product the business may
purchase all the raw materials that are needed such as: salt, ice, straw rope, fish, box,
old news paper and packing tape.
To achieve , build, or create a finished product this will need fish, salt and ice to
complete the process and box, straw rope, old newspapers and packing tape for
packaging.

SUBCONTRACTORS AND SUPPLIERS

The subcontractor are the one who are hired by a general contractor to do a work for
the business. In Mamang’s dried fish business there is no subcontractors since the
business purchase the raw product (fish). The main suppliers are from Hinigaran ,
Punta Taytay, Talok and Balaring Silay.

LABOR FORCE

Labor Requirements
Mamang's Dried Fish is a sole proprietor business entity that offers a different variety
of dried fish. The business is owned by a single person and will be operated by the
worker who applies to this business. The business employees will be employed by the
owner itself, and the workers will be ordinary employees, so there will be no
expectation of favor. This business needed ten (10) employees who would work full
time. There are no formal requirements, but employees must be hard workers, honest,
committed, know how to communicate with other employees, and have social skills
and work experience in the dried fish business.There will be a job description for the
employees, since it will let them determine what their job is. The employees' job
description is mainly to help them work fast, like packaging a dried fish and
processing how a dried fish is produced. Employees will be paid weekly in cash on
the salary that has been discussed and agreed with the two parties.
Selection, Orientation and Training
In Mamang's business, there are no application forms to be required. Mamang's dried
fish are only looking for workers who have the knowledge,skills,and experience in the
workplace. They must also have the ability to communicate with the customers, have
a good personality, and be reliable and teachable.

New employees will meet their coworkers, demonstrate their workspace, the steps and
techniques involved in creating dried fish, and learn the company's policies
throughout the orientation process. Additionally, it includes a description of their
duties and income. No training is required; all that is required is that they become
familiar with the dried fish processing steps and techniques so that they may begin
working following the orientation.

Evaluation, Policies and Rules

Evaluation reviews or observations of how the employees' work habits and
responsibilities compare with expectations when they do their work. Promotions,
bonuses, and raises also depend on the evaluation outcomes. Additionally, this
enhances communication and this evaluation. The employees will be evaluated based
on their overall performance in the workplace.

Organizational Policies

Policy is very important inside an organization. It is a standard of behavior that must

be observed in the workplace. The policies prevent any inappropriate or
unprofessional behavior. So, the management of Mamang Dried Fish will formulate
their own organizational policies for the smooth and efficient operation of the
business.

●Personnel

1. Employees must follow the rules and regulations inside the organization.
2. Drinking of any alcoholic drinks and smoking inside the premises are
prohibited.
●TERMINATION

1. Using liquor on company premises, possessions, use and distribution of unlawful

drugs.
2. Fighting or attempting to injure others on the job or on company premises, and
practical joking.
3. Stealing from the company or any employee.

●Rules and Regulations

1. Employees must report on their respective duty before the duty hours.
2. Employees must observe cleanliness and proper hygiene.
3.Concentrate on your assigned work and don’t waste time in nonsense
conversation.4. Anyone caught stealing inside the organization will be fired out.
MARKETING PLAN
Target Markets
Our Target market are the people who lives near in our location and specialy the
hinigaran public market. If the demand of supply will increase we can also target the
5th district.
It probably change if our competitors is drops down the prizes of their supplies

Environment

Marketing Objectives
FINANCIAL PLAN
Start up and operating needs

Financial Statements

Financial Analysis

Exit Strategy
While careful planning was involved in setting the strategic goals for MAMANG’s
DRIED FISH, it may be that these goals are not met. The business have decided to set
a zone of Acceptability for meeting sales and financial objectives. For both sales and
financial objectives, a 10% negative deviation from expected sales and projected
returns on assets will be accepted. However, if sales objectives and returns on
investment are less than 90% of projections, certain actions will be taken. These
actions include:

1. For unacceptable sales levels during the first year: Mamang’s Dried Fish
will combat this problem by doubling in-store promotions of dried fish and
other varieties. The business will personally arrange and carry out these
promotions on weekends at peak shopping times. If sales do not increase
within one month of the In-store promotions.

2. For unacceptable sales levels in Binalbagan and Southern Negros: After 6

months of marketing products in these areas, sales will be evaluated. If not
meeting acceptable sales levels, Mamang’s Dried Fish will consider
contracting with local Marketing specialists in Negros Island to carry out the
in-store promotions and push the products to the stores. This contractual
relationship will be based upon Sales commissions (to be determined by the
 specialists and Mamang’s Dried Fish), thereby providing incentive for the
specialists to generate sales of Dried Fish.

3. For unacceptable business liquidity: In the event that the business lacks
liquidity, Mamang’s Dried Fish will examine their accounts receivable
procedures to ensure that payment periods are just and that payments are being
received in a timely manner. Also, cash flow projections will be reviewed to
determine if unforeseen cash layouts/expenses are undermining the financial
health of the enterprise.

4. For unacceptable returns on equity: If returns on assets and owners’ equity

fall below acceptable levels, Mamang’s Dried Fish will first examine and
compare the per-unit costs of production and marketing with sales prices. If
the margins are too thin, a price increase for products sold in will be
considered. The lost sales resulting from a price increase may make this option
unsuitable for products sold. Mamang’s Dried Fish will therefore assess
opportunities for minimizing production costs and examine different
marketing/distribution alternative.

5. Exit Plan:

Critical Risk and Assumption

1. Severe adverse weather or Natural disasters disrupt raw materials supplies.
could result in failure of supported Agribusiness projects or delayed
commercial sustainability.