Unit 1 Fact Sheet Lucy Chrimes

Target audience

A target audience is a particular group of people that a media product is aimed at. It might
include factors such as age, gender and interests. This group of people are most likely to
make purchases and have interest in your product or service. Identifying your target
audience allows your business to focus marketing efforts on the groups that are most likely
to buy your product from you and this way the business is generating leads in an efficient
and effective affordable manner. Knowing your audience helps you to make decisions about
what information you should include, how you should arrange that information, and what kind
of supporting details will be necessary for the reader to understand what you are presenting.

Demographic

Demographic analysis can cover whole societies or groups defined by criteria such as
education, nationality, religion, and ethnicity. Demographics is a way of categorising an
audience into different groups where it can allow the producers to pinpoint special groups
such as baking, sport and gardeners.

Demographics are a way to categorise people

into different groups, specifically 4 groups such
as:
● Age
● Gender
● Spending power (disposable income)
the degree to which people have money
to buy products and services
● Lifestyle. This includes spare time,
hobbies, interests, backgrounds and
political beliefs.
This image can be used to define a target
audience and also categorise their audience
through demographic profiles. For example this
graph uses their target audience social status. This image is a graph that specifies social
status and what people do for their job and how much they are getting paid. Once these
people have been put into categories the companies will be able to know exactly what group
they can target their company to.

Target Audience of Take A Break.

The age of the target audience for Take a Break is 25-51 years olds, the gender that Take A
Break focuses on is female communities. Take A Break has a range of lifestyle such as; real
life, fashion, beauty, food and home and travel. They are keen shoppers and make up a fifth
of the UK grocery spend. One in 14 C1C2DE women in the UK reads Take a Break every
week, and it sells one copy every second.
Age- According to the media pack for Take a Break the readers are
aged 25-51

Gender- According to the media pack for Take a Break the audience
is female, as it’s a magazine designed for mums/middle aged
women

Lifestyle- Take A Break magazine includes real life stories that the
target audience can relate to or have an interest in. They are
engaged members of the wider community with an interest in gossip,
celebrities and everyday life.

Spending Power- According to the media pack the readers come

from the C1C2DE economic spending group, meaning there is a
range of spending power but more so lower income from lower
middle class down. Take A Break magazines sell one copy of a
magazine every second.