Unit 1 Fact Sheet Lucy Chrimes

Competition 1

Future PLC Company

https://www.futureplc.com/

Future’s story is “Our journey to this point has been challenging, rewarding and full of
surprises. We connect more than 400 million people worldwide to their passions
through brands that span a range of specialist interests. But that’s not enough- we
continually add to our portfolio and pursue new opportunities.”
Future started in 1985 with Chris Anderson launching Amstrad Action, in 1992
55,000 people attended Future’s first event “The Future Entertainment Show” at
earls court in London. A year later PC Gamer & Edge magazines were launched;
Edge won Industry Magazine of the year after just 4 issues, in 2000
GamesRadar.com launched and quickly became one of the UK’s largest gaming
sites. In 2022 Future buys WhatCulture, the digital-only brand focused on the gaming
and entertainment market, Waive, which provides intelligence on emerging content
trends and key digital fashion brand WhoWhatWear to strengthen its already
powerful Women's Lifestyle vertical in the US.
Future is a cross media company as it produces different types of media including
websites, magazines and video content broadcasting on all platforms around the
globe. Future is also a mass media company as they engage over 400 million people
globally through websites, events and magazines. Futures content reaches over 1 in
2 adults online and 1 in 3 in the US, meaning that the company is multinational.

Genres
Future produces magazines in a range of genres.

● B2B
● Country lifestyle
● Events
● Gaming and Entertainment
● TV and Film
● Knowledge
● Music
● Photography and Design
● Technology
● Sport
● Video
Product Magazines:

● 25 Beautiful Homes
● 3D World
● 5g Radar
● Adventure
● Air Gun Shooter
● All about History
● All about Space
● Amateur Gardening
● Anandtech
● Androidcentral
● Apc
● Australian Camera
● Australian Guitar
● Australian hi-fi
● AV Network Nation
● AV Technology Awards
● Amtechnology
● AV Technology
● Bassplayer
● Bike Perfect
● Bling Life
● Born Different
● Bow International
● Bia
● Broadcasting Cable
● Channel Pro
● Chat
● Cinema Blend
● Classic Rock
● CloudPro
● Coach
● Computer Music
● Computer Active
● Country Homes
● Country Life
● Creative Blog
● Creative Planet Network
● Cycling News
● Cycling Weekly
● Mac Life
● Mac Format
● Marie Claire
● Maximum pc
● Mountain Bike Rider
● Wonder Women
● Metal Hammer
● Minecraft World
● Mix
● Sound for Film and TV
● Mobile Choice
● Mobile Industry Awards
● Modern Dad
● Money Week
● Motor Boat
● Mozo
● Multichannel News
● Music Week
● Music Week Awards
2021
● Music Radar
● My Imperfect Life
● My Voucher Codes
● N Photo the Nikon
Magazine
● Newsarama
● Next TV
● Fall TV 2020
● Pc Gamer
● Pc Pro
● Period Living
● Pets Radar
● Photography Week
● Photoplus the Canon Magazine
● Pick Me Up
● Practical Boat Owner
● Practical Caravan
● Practical Motorhome
● Price Panda
● Prosound
● Procycling
● Prog
● Radio World
● Real Homes
 ● Residential Systems
● Retro gamer

Competing Products

The magazine Angling Times, published by Bauer Media Group, covers all the news,
catches, and tactics from the UK sport-fishing scene. Anglers Mail is a magazine in
the same genre that Future PLC also owns and that features articles on
contemporary coarse fishing techniques, news catches, and related topics. As a
result of both magazines being about coarse fishing and having a fairly similar
readership, Angling Times and Anglers Mail are magazines that compete with one
another. Customers strive to choose the more intriguing of the two magazines, which
encourages them to want to purchase the magazine and makes the businesses that
own them competitors too.

The magazine ‘Mountain Bike Rider’, published by Future PLC, is a magazine that is
written by mountain bikers for mountain bikers. This magazine is published every 4
weeks with the latest news, reviews, top advice on how to improve your riding as
well as inspiring stories from the UK and abroad. The magazine ‘Mountain Biking
UK’ published by immediate media, is a magazine for anyone who loves mountain
biking, they want to share and bring to the audience the most exciting, interesting
and insane things from mountain biking. They publish magazines every month and
provide the best places to ride. Customers usually read both the magazines and
decide which one is more suitable for them.