LEGAL, ETHICAL AND SOCIETAL ISSUES IN MEDIA AND INFORMATION

FAIR USE
GUIDELINES
Fair Use - refers to the copying of a copyrighted material, with the purpose of using it for a
review. commentary,critic, or parody without the need to ask permission from the copyright
owner.

FAIR USE
GUIDELINES
Parody - refers to a work which ridicules another in a funny. inoffensive and non-derogatory
manner.

FAIR USE
GUIDELINES
Fair use is also applicable when you cite a few lines from a song of a famous celerity as an
introduction to a book review. It keeps users from legal suit of copyright infringement.

here are some of the instances which exempt copyright permission requests., however, the
source for the material should still be properly cited in endnotes or bibliography
The material will be used for nonprofit educational purpose
Example: A graph or an image was used for a class report or lecture
The material has been transformed completely from the original.
The material was used for a diferrent purpos and audience
Example: The original material was a science article but some parts were used for a song.

INTELLECTUAL PROPERTY
If you want to use a copyrighted material, you need to secure a copyright permission from its
owner first because the work of another person is his intellectual property.

Intellectual Property
pertains to the output of a persons intellectual pursuit, such as his literary and artistic works,
inventions, logos, symbols, and signs. as well as names and images used for commercial purpose
or advertisement

COPY RIGHT
Thus a person who wants to use the work of an autor should ask for copyright permission. In the
philippines a copyright for intellectual works can be requested at the National Library
Copyrighted materials may include printed materials, such as books musical scores as well as
maps. It may also include artwork like paintings, sculpture, images, and drawings

PATENT
A patent pertains to an exclusively right granted to an invention Just like copyrigt law, a patent
protects the owner from other people who deliberately or unintentionaly copy his invention
Just like copyright law, a patent protects the owner from other people who deliberately or
unintentionally copy his invention. When a scientist is granted a patent it means that he has
exclusive rights to the invention or product since it is his own original idea

TRADEMARK
A trademark refers to a specific sign associated with a particular brand of goods or services.
Companies use a trademark to distinguish their products from other available and similar
products in the market
If a brand name is followed by the trademark symbol, it means that the brand name has exclusive
use of its trademark Imitation of brand names with trademark is considered illegal because it is a
form of fraud. Doing so is tantamount to deceiving the public that the product they are buying is
original.

same as the original in terms of logo and design. Thus, cnsumers tend to buy these fake items in
the belief that they are also original, but only cheaper price.
Although branded products are at times costly the presence of the trademark they are known for
assure the consumers that the products they are purchasing are of high standard.

PLAGIARISM
We have previously mentioned that printed materials like a literary piece or research considered
the owner's intellectual property. Therefore, if another individual uses it without proper citation
it would send readers a wrong notion that this is an original work. In this sense. plagiarism
becomes a form of fraud.

In a ddition lagiarism is a form of stealing because the person involved did not acknowledge the
original owner ot-f the work and claimed the material as his own. To avoid plagiarism proper
citation using endnotes or footnotes and listing the materials used in the bibliography should be
observed.
Additionally, a researcher or writer should learn how to paraphrase the original text properly.