360 Degree Narrative

Marketing - Training & Team

Building
Prepared by Sri Vishnu
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To
Abhirra Masala
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Jaishakthi Foods India

Karur

Overview
This report outlines the benefits and necessity of implementing 360-degree narrative
marketing for Abhirra Masala.

Benefits of 360-degree narrative marketing:

1. Builds brand identity and awareness: 360-degree narrative marketing creates a
cohesive brand identity and helps to build brand awareness. By telling a consistent
story across multiple platforms, customers will have a better understanding of the
brand and what it stands for.

2. Increases customer engagement: 360-degree narrative marketing can increase

customer engagement by creating a more interactive and immersive experience.
Customers can engage with the brand through various touch points such as social
media, events, and experiential marketing.

3. Creates emotional connections: By telling a story, brands can create emotional

connections with customers. Customers are more likely to remember and feel
attached to a brand that has a compelling story and a consistent message.

4. Differentiates from competitors: 360-degree narrative marketing can help a brand

stand out from competitors by creating a unique story and message that resonates
with customers. This can be particularly effective in a crowded market like the spice
industry.

5. Increases customer loyalty: By creating a strong brand identity and emotional

connections, 360-degree narrative marketing can increase customer loyalty.
Customers who feel connected to a brand are more likely to become repeat
customers and brand advocates.
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Necessity of 360-degree narrative marketing for Abhirra Masala:

1. Increasing competition: The spice industry is becoming increasingly competitive,
with new brands entering the market all the time. To stand out from competitors,
Abhirra Masala needs to create a strong brand identity and narrative that resonates
with customers.

2. Changing customer preferences: Customers are becoming more discerning and are
looking for brands that align with their values and lifestyle. By creating a 360-degree
narrative that speaks to these preferences, Abhirra Masala can attract and retain
customers.

3. Digital transformation: With the rise of digital marketing, brands need to have a
strong online presence to reach customers. 360-degree narrative marketing can
help Abhirra Masala create a cohesive digital strategy that engages customers
across multiple platforms.

4. Experiential marketing: Experiential marketing is becoming more popular, with

customers looking for unique and immersive experiences. 360-degree narrative
marketing can help Abhirra Masala create experiential marketing campaigns that
create a memorable experience for customers.

Conclusion:
In conclusion, 360-degree narrative marketing is essential for Abhirra Masala to
differentiate itself from competitors, create emotional connections with customers,
and increase customer loyalty. By implementing a 360-degree narrative marketing
approach, Abhirra Masala can build a strong brand identity and create a cohesive
marketing strategy that engages customers across multiple touchpoints.