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What Is Pay-Per-Click Advertising?

PPC is an online advertising model in which

advertisers pay each time a user clicks on one of their
online ads.

There are different types of PPC ads, but one of the

most common types is the paid search ad. These ads →
appear when people search for things online using a

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search engine like Google – especially when they are
performing commercial searches, meaning that
they’re looking for something to buy. This could be
anything from a mobile search (someone looking for
“running shoes for men” on their phone) to a local
service search (someone looking for a dentist or a
barber in their area) to someone shopping for a gift
(“Father’s Day gift”) or a high-end item like enterprise
software. All of these searches trigger pay-per-click
ads.

In pay-per-click advertising, businesses running ads

are only charged when a user actually clicks on their
ad, hence the name “pay-per-click.”

Other forms of Pay Per Click Advertising include

display advertising (typically, serving banner ads) and
remarketing.

WE DEVISE & IMPLEMENT STRATEGY TO MAXIMISE YOUR RETURN

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 How Does Pay Per Click Advertising Work?

In order for ads to appear alongside the results on a

search engine (commonly referred to as a Search
Engine Results Page, advertisers cannot simply pay
more to ensure that their ads appear more
prominently than their competitor’s ads. Instead, ads
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are subject to what is known as the Ad Auction, an

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major search engines use to determine the relevance
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Search Engine Results Pages.
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