“A COMPARATIVE STUDY ON JIO

AND AIRTEL”

Submitted in partial fulfilment of requirements for the award of the

Degree of

MASTER OF BUSINESS ADMINISTRATION

2021-2023

Submitted to

Dr. D. ABRAHAM PRADEEP

Assistant professor (faculty guide)
(A unit of SLCS)

Submitted By

PRIYADHARSHINI L.N.S.(21563)
COURSE CODE: 21MB304

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 ACKNOWLEDGEMENT

The Success of our project depends largely on the people associated with
It. We are indebted to all who have made valuable contributions towards the
Success of our project. We would like to take this opportunity to acknowledge
The enthusiasm of all personalities. At the outset we thank the management for
Their kind support and facilities provided.
We would like to extend our grateful thanks to our principal Dr.R.SUJATHA
M.Sc.,M.Phil.,M.Tech.,Ph.D., for their kind parentage. We also thanks of
review panel Prof. Dr. ABRAHAM PRADEEP RLIMS., for their encouragement and
suggestions.

We wish is to record our thanks to the project guide and our head of department
Dr.M.Subramanian, Ph.D. (Finance),FDPM(IIM-Ahmedabad),Pursuing
PDF., who gave us valuable guidance and follow-up action in each stage of our
project.

We Extend our heartfelt thanks to member of faculty & staff, parents and
friends those who contributed moral support and encouragement to do this
work. We also thank all those who have involved directly or indirectly in the
project work for the successful completion.

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 FACULTY MENTOR CERTIFICATES

I hereby certify that “ PRIYADHARSHINI L.N.S”-(21563)student of

of Business Administration at RL Institute of Management & Studies, Madurai

has completed project work on “COMPARATIVE STUDY BETWEEN JIO
AND AIRTEL, under my guidance .

DATE: FACULTY GUIDE

Prof. Dr. D. Abraham Pradeep
Assistant professor

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S.NO TOPICS PAGE NO

1 INTRODUCTION 5

2 COMPANIES PROFILE 6

3 OBJECTIVES 8

4 SCOPE OF STUDY 9

5 USE AND IMPORTANCE 9

OF STUDY

6 AIRTEL VS JIO 10

7 AIRTEL VS JIO 14
PREPAID

8 RECOMMENDATIONS & 17
SOWT ANALYSIS

9 FINDINGS 20

10 SUGGESTIONS 20

11 CONCLUSION 21
12 BIBLIOGRAPHY 22
13 QUESTIONNARE 23

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 INTRODUCTION

This research is conducted on the basis of growing competition in mobile Sector. The biggest
competitor of mobile sector in Roorkee are “Reliance Jio &Airtel”. This Research is
conducted to analyse who is better and why? The telecommunication is the biggest factor in
influencing the speed of life in the modern age. Today we can get connection with any corner
of world through the push button of computer, with the small mobile phone we can sent not
only the massages but also a secret document. As we know that there is a positive view
behind any mention that it should be helpful in the development of society. But humans have
diverted mentality some of them of positive view and some of them of negative view. Where
use any invention for the welfare of society but some uses for the satisfaction their disturbed
mentality and to earn more and more money whether it may be harmful for the society. They
infringe the norms of society and their behaviour is condemned as antisocial, immoral and
sinful.

CELLULAR MOBILE SERVICES

Cellular is one of the fastest growing and most demanding telecommunication applications.
Today, it represents a continuously increasing percentage of all new telephone subscriptions
around the world. Currently there are more than 45 million subscribers in worldwide and
nearly 50 % of those subscribers are located in USA. It is forecasted that cellular systems
using a digital technology will become the universal method of telecommunications. By the
year 2005, forecasters predict that there will be more than 100 million cellular subscribers
worldwide.

Throughout the evolution of cellular telecommunications, various systems have been

developed without the benefit of standardized specifications. This presented many problems
directly related to compatibility, especially with the development of digital radio technology.
The GSM standard is intended to address these problems.

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 COMPANIES PROFILE

Reliance Jio data COMM restricted, doing business as Jio, may be a LTE mobile network
operator in Asian country. it's an entirely closely-held subsidiary of Reliance Industries
headquartered in Navi city, jio graphic area that gives wireless 4G LTE service network
(without 2G/3G primarily based services) and is that the solely 'VoLTE-only' (Voice over
LTE) operator within the country that lacks heritage network support of 2G and 3G, with
coverage across all twenty two medium circles in Asian country.

The services were initial beta-launched to Jio's partners and staff on twenty seven Dec 2015
on the eve of 83rd birth day of remembrance currently Dhirubhai Ambani, founding father of
Reliance Industries, and later services were commercially launched on five Gregorian
calendar month 2016.

In Gregorian calendar month 2010, Reliance Industries (RIL) bought a ninety six stake in
Infotel Broadband Services restricted (IBSL) for ₹4,800cr. though unlisted, IBSL was the
sole firm to win broadband spectrum all told twenty two zones in Asian country within the
4G auction that passed earlier that year.[6] Later continued as RIL's medium subsidiary, data
Tel Broadband Services restricted was renamed as Reliance Jio Info COMM restricted (RJIL)
in January 2013.

In Gregorian calendar month 2015, Jio proclaimed that it'll begin its operations everywhere
the country by the tip of 2015.[8] but, four months later in Gregorian calendar month 2015,
the company's spokesmen sent out a promulgation stating that the launch was deferred to the
primary quarter of the year 2016-2017.

Later in Gregorian calendar month, a PIL filed within the Supreme Court by associate degree
nongovernmental organization known as the Centre for Public Interest legal proceeding,
through Prashant Bhushan, challenged the grant of pan-India licence Jio.
The 4G services were launched internally to Jio's partners, its workers and their families on
twenty seven Dec 2015. Bollywood actor Shah of Iran Rukh Khan, UN agency is additionally
the whole ambassador of Jio, kick started the launch event that passed in Reliance company
Park in Navi city, beside celebrities like musician A R Rahman, actors Ranbir Kapoor and
Javed Jaffrey, and film maker Rajkumar Hirani. The closed event was witnessed by over
35000 RIL staff a number of whom were just about connected from around one thousand
locations as well as city within the North American country.

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The company commercially launched its services on five Gregorian calendar month 2016.
inside the primary month of business operations, Jio proclaimed that it had nonheritable
sixteen million subscribers. this is often the quickest ramp-up by any mobile network
operator anyplace within the world. Jio crossed fifty million subscriber marks in eighty three
days since its launch. Jio crossed one hundred million subscribers on twenty two Feb 2017.

RADIO FREEQUENCY OUTLINE

Jio owns spectrum in 800 Mc and one,800 Mc bands in ten and half dozen circles, severally,
of the whole twenty two circles within the country, and conjointly owns pan-India
commissioned a pair of,300 Mc spectrum. The spectrum is valid until 2035.

PARTNERSHIPS
Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum
sharing agitate younger brother Anil Ambani-backed Reliance Communications. The sharing
deal is for 800 Mc band across seven circles apart from the ten circles that Jio already owns.
In Gregorian calendar month 2016, Jio signed a treaty with BSNL for intra-circle roaming
which might modify users of the operators to use every other's 4G and 2G spectrum in
national roaming mode.

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 OBJECTIVES

The objective of the study is to know the comparative measurement of customer perception
regarding the services of two major companies that are doing their business in Roorkee
region. These two companies are: Reliance Jio & Airtel" Along with this I tried to find out
the perceptions of the customer of different Age Group & different Professions which are
using the services of these companies permanently are given below:

❖ To know the customer perception, choice and preference regarding various mobile
services.

❖ To know Which mobile service is preferred most by the customers?

❖ To make Comparative measurement of customer satisfaction level for various mobile

services available in Roorkee.

❖ To understand the main problems faced by the customer while using the mobile services.

❖To know What are the characteristics of mobile services that customers are most attracted

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❖ To determine customer loyalty to a service provider, he is a switch that switches from time
to time for various reasons.

❖ How to understand which payment infrastructure your customers use most?

SCOPE OF STUDY

❖ This will help you know which one is better (Jio or Airtel) depending on the customer.

❖ Which company provides the best customer service?

❖ This will know how many customers are faithful to your brand.

❖ This will know about the reason for your preferences

USE & IMPORTANCE OF STUDY

 To study the psychology of customers in respect of their need :

➢ Coverage area network

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➢ Variety of plans

➢ Good signals

➢ New services provided by them

 Differentiation between Jio/Airtel in respect of consumer’s Perception, which

is better and why

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AIRTEL VS RELIANCE JIO

Fast Falling ARPU (Average User Income)

Competitive strength in the field of communications in India will lead to a sustainable decline
in the world's highest and service providers. Intensive competitive pressures and finely cut
pricing are leading to the reduction of ARPU. As the number of new participants in the
communication space increased, the pressure on communication tariff decreased when the
competition intensity would continue. Therefore, the telecommunications company can be
provided with additional decline of the structure that can go forward.

The telecommunications company may not be interested in rural areas for the future growth
of subscribers, and may not be able to testify competitive income. In fact, the risk of
ARPUS's steep decline will penetrate in a rural market that infiltrates the telecommunications
company in a rural market and features a high concentration of low customers. The rescued
decline of the ARP on the weekend indicates the risk of service providers. Alternatively, the
telecommunications operators are concentrated on a certain increase in the MOU and
prevents normally steadily. Likewise, VAS growth is important for some improvements in
operator's Ramps.

Lack of communication infrastructure

If there is no communication infrastructure in the radius and rural areas, it can be one of the
major obstacles that come forward in the huge market of rural potential. The service provider
must generate a huge initial fixed value to enter a rural service area. In addition, India's rural
areas are lacking basic infrastructure, such as road and power, extend the time required to
deploy large capacity and technical hazards and communication services. The operation and
maintenance of the cellular infrastructure, especially the manual infrastructure, such as the
tower, is lacking trained personnel in rural areas, which are regarded as obstacles to expand
communication services to penetrate into rural areas.

The industry's competition is expected to improve new and foreign players to both domestic
and foreign players. Depending on the industry's competitive intensity, the new operator
already has a high level of high levels of high-levels, which may be difficult to assemble
important occupations in the Indian Communications Market. The new player can benefit

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from a fast network deployment using a tower exchange, but a problem with the cost of
purchasing a high subscriber and a lower ARPU client.

Low penetration of broadband access

The Indian economy remains as a high-level broadband compound. High cost (PC and
notebook), high Internet costs and low wired compounds were one of the main factors that
blocked the penetration of the broadband committee. Broadband is one of the key catalysts
for economic development, and increasing penetration will require major initiatives by
governments and service providers.

Spectrum Allocation

Availability of 4G spectrum is one of the major concerns of the industry. A lack of adequate
spectrum, the most essential part of the mobile phone sector, could severely slow growth.
However, spectrum allocation has been the most controversial issue in the Indian telecom
sector.

The smooth process of planned frequency allocation for 4G networks is likely to be one of
the key factors influencing the dynamics of the future industry. Given the limited licenses in
one of the high quality nature and other 4G networks in Indian communications, the risk of
excessive maintenance service providers has increased.

Anonymous bids, especially in some circles, you can create 4G services. There is also a risk
of delay in the proposed spectrum of the proposed service provider for Spectrum 4G

other growth and residence factors

44. Mobile phone number mobility can help improve service quality. There is a significant
increase in coefficients

The service provider can refer to VAS as a service differentiator. Nonetheless, extensive
VAS deployments are limited due to language and literacy.

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AIRTEL VS RELIANCE JIO PREPAID

RELIANCE PREPAID

I have seen JIO, which came from my mobile GSM, just converted to Airtel Post paid by JIO.
I found it to be much better for the various services that JIO offers.

• Jio gets a membership plan and benefits once she becomes a member. However, Airtel does
not have a membership plan.

• Receiving missed call notifications when the phone is off is free, but you will be charged a
fee each time.

• Jio offers limited GPRS service for free and Airtel offers a WAP version called Planet. Jio
user for Rs99 Membership Planning. JIO has a complete explosion with unlimited use in
Rupee. 149 or $ 303.

• JIO is given as a status of STD / LOCAL CULL, but Airtel provides voice calls, but Airtel
is a condition that Airtel offers 1200 alumni for a week. This means 300 minutes a day.

• JIO provides 28 GB Ltd.. 28 days of data (1 GB per day). But given the terms of Airtel
users, Airtel uses 500MB ltd. Data and 500 MB (14:00 - 17:00).

I've been wondering for a while if Airtel has any benefits that Jio doesn't offer, but I can't
remember. If you know anything about one of my readers, you can let me know in the
comments.

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AIRTEL PREPAID

This is about all experience. And Airtel 'Brand = Customer Experience is Bharti Tele
ventures Ltd.
, now, when the cell phone began in India 10 years ago, all the brands were in the desire. This
can be understood. The cost of the tube is about 45,000 rupees for the fiat used, and the call
charge depends on the rupee of 16 minutes and 16 minutes.

Of course, our target customer has clearly defined elites, market experts and entrepreneurs.
How to disappear prices in consumer consciousness. It's not only a mobile service, it's a
value-add,” recalls Hemant Sachdev, Director and Marketing (Mobility) at Bharti Tele
Ventures. , capitalized in bold, the basic principle was "ability to communicate". Diwan Arun
Nanda said, "From the beginning, we decided that a brand should always maintain leadership
in its network, innovation, product or service. CMD, Rediffusion, the agency behind all
Airtel's advertising over the past decade. All" and "Corporate Leader's Best Choice" were
emphasized. It was also a time when clients had to be educated. Interest levels were high, but
customer exposure to the cellular world was limited. Airtel

placed full-page and half-page ads in newspapers answering questions like "What is
roaming?" and "What is coverage?" and "How to make international calls".

1999 The rules of the game have changed. A new telecommunication policy has been
implemented to replace license fees with revenue sharing and extend license terms from 10 to
20 years. Mobile operators can now cut prices and target new customer segments. Since SEC
B became part of the waterproof district, the response to "Tomorrow Breakfast" was changed
in "POWER".
, the most loaded ring tone in India. But it was part of the ongoing communication.

Next year, next year, Airtel has a position of "Expressing himself". Currently, emotional
corner is a predominant, boring, black and white image is very overflowing.

Now the focus has been on the endless possibilities of technology to make life better, and
advertising has become interactive. Product Oriented Communication

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In 2002, Airtel was founded by composer A.R. Rahman changed her song to "Living Every
Moment". Rahman's signature song for Airtel is arguably the most downloaded ringtone in
India. But that was only part of the ongoing communication.

The following year, Airtel adopted its current slogan, “Express Yourself” positioning. Now
the emotional side has become dominant and sharp. Black and white images stood out in a
situation that was becoming a very marketable and crowded market.

The final campaign continues this idea. Only the mobile phone is currently expanding the
category of mass . Therefore, the first TVC for Hindi and the local language is currently in
air, such as RS 200 Share Coupon, such as RS 200 Share Coupon, as well as affordable
items.

Communication was part of the battle. Customer service is more important. "We are very
clear that Airtel would be a certified brand," says Mittal.
Airlel has the first cellular provider (called Airtel Connect), respectively, and customers can
pay the account and apply for a new connection and touch the new phone model.

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 RECOMMENDATIONS AND SWOT ANALYSIS

During the project I found inconvenience faced by the customers, which can be removed by
taking necessary steps.

• There, I would like to suggest few point over which top management should think and
take corrective action to overcome those drawback due to which Mobile Service providing
companies & authorized dealer has gradually losing its market position so that the company
must take following measure to regain its market position.

• Promotion by local advertisement & on electronic media more as to print media as it

is the biggest media to reach common customer.

• Companies should also start promotional schemes for the customer.

• To attracts the customer the firms should improve there services by introducing latest
technology in the market. & they should also try to increase the range of there signals in the
city.

• The companies should try to increase there capacity to solve the connectivity
problem.

• The marketing personnel should give complete feedback with logical re-joining from
the market to increase service standards.

• For a particular order particular person should be made responsible not a group as a
whole this will increase the commitment of that. Person towards the work and would make
him feel more responsible towards an order.

Marketing people should be given incentives for each order they bring to the company. It
could be a fix percentage.

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SWOT OF RELIANCE JIO

Strength

1. Low tariff: - Company has launched its 4G service with highly competitive or rather
very low tariff. Company has strong financial capacity to withstand initial losses

2. Very wide network: -Company has created wide national network with a huge
investment of around $20 billon. The company has used latest technology and hence capable
to give quality service.

3. Brand Name: - Brand Value of company is very high.

Weakness

1. Late entry into telecommunication sector: - The telecom sector had grown
exponentially in its initial phases which started around two decades earlier. Presently market
has seen only modest growth and it has become highly competitive due to entry big players
such as Vodafone, Idea etc.

2. Operation of Mobile Number Portability Still not smooth:- Nowadays mobile number
has become identity of a person and hence it is difficult for anyone to change his mobile
number. MNP takes many days for its implementation.

Opportunity

1. Large scale availability of smart phones: In last 2 decades the number of people using
Smartphone has increased manifolds. If company is able to provide quality service at
competitive rate it can quickly grab large number of customers.

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2. Increasing rate of data consumption: In its earlier phase almost entire revenue of the
mobile service provider was from voice calling. However since last two years the proportion
of revenue from data users is increasing exponentially which has resulted in almost 30-40%
of the total revenue. Lower data tariff may further increase data consumption and thus
contribute more to the revenue of company.

3. International market:-There is huge opportunity in many developing countries

Threat

1. Saturated market: - The initial phase of rapid increase in subscriber is now over. A
new entrant like Jio needs a large customer base to cross breakeven point.

2. Highly competitive market:- After the entry of big players like Vodafone, Idea etc. the
market has become highly competitive.

SWOT OF AIRTEL

Strengths

 Bharti Airtel has more than 254 million customers (July 2016). It is the largest
cellular provider in India, and also supplies broadband and telephone services - as
well as many other telecommunications services to both domestic and corporate
customers.

 Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel,
with whom they hold a strategic alliance. This means that the business has access to
knowledge and technology from other parts of the telecommunications world.

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  The company has covered the entire Indian nation with its network.
Weaknesses

 An often cited original weakness is that when the business was started by Sunil
Bharti Mittal over 30 years ago, the business has little knowledge and experience of
how a cellular telephone system actually worked. So the start-up business had to
outsource to industry experts in the field.

 Until recently Airtel did not own its own towers, which was a particular strength of
some of its competitors such as Hutchison Essar. Towers are important if your
company wishes to provide wide coverage nationally.

 The fact that the Airtel has not pulled off a deal with South Africa's MTN could
signal the lack of any real emerging market investment opportunity for the business
once the Indian market has become mature.

Opportunities

 The company possesses a customized version of the Google search engine which
will enhance broadband services to customers. The tie-up with Google can only
enhance the Airtel brand, and also provides advertising opportunities in Indian for
Google.

 Global telecommunications and new technology brands see Airtel as a key strategic
player in the Indian market. The new iPhone will be launched in India via an Airtel
distributorship. Another strategic partnership is held with BlackBerry Wireless
Solutions.

 Despite being forced to outsource much of its technical operations in the early days,
this allowed Airtel to work from its own blank sheet of paper, and to question

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 industry approaches and practices - for example replacing the

Threats

 Jio & Airtel seem to be having an on/off relationship. Jio which owned a 13.5%
stake in the Airtel business sold it back to Airtel, and instead invested in its rival
Hutchison Essar. Knowledge and technology previously available to Airtel now
moves into the hands of one of its competitors.

 The quickly changing pace of the global telecommunications industry could tempt
Airtel to go along the acquisition trail which may make it vulnerable if the world
goes into recession. Perhaps this was an impact upon the decision not to proceed
with talks about the potential purchase of South Africa's MTN in May 2016. This
opened the door for talks between Reliance Communication's Anil Ambani and
MTN, allowing a competing Indian industrialist to invest in the new emerging
African telecommunications market.

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 FINDINGS

 The customer or the users of mobile services are employees and college
students.

 Jio is the leading mobile service provider which have come just now in the
city have captured a good market.
.
 According to my survey 50.7% of the people uses Jio and 38% people are
using Airtel .

SUGGESTIONS

 The service providers may reduce their price and provide frequent offers to
their customers so that they can increase their customers in the market.

 The Signal should not be weak.

 The Awareness about their new plans must reach the customers.

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 CONCLUSION

This research report was created to compare the two biggest competitors in the telecom
sector. In this study, we found that both Jio and Airtel are established players in the market.
The customer knows the names of both companies. They prefer to buy both.

Airtel is more famous than Jio. Airtel favours all classes and has proven to be a higher quality
and better service provider than its competitors.

But Jio is not afraid of this. Because it attracts more young customers. Now Jio has acquired
Airtel and is now offering new plans to the market and customers.

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 BIBLIOGRAPHY

TEXT BOOK
 Philip Kotler (2004) Marketing management
 C.R. Kothari (2004) Research Methodology
 G.C. Berry (2002) Marketing Research

WEB SITES

 www.google.com
 www.jio.com
 www.airtel.in

MAGAZINE
 My Mobile
 Business world
 Digital India
 Business India

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QUESTIONNARE

Airtel Vs Jio Survey

 
1. Email *

_____________________________

2. Name *

_____________________________

3. Age *

Between 18-30
Between 30-40
Above 40

4. Name of your Service Provider? *

Airtel
Jio
Vodafone
Other network

5 How is the connection? *

Good
Moderate
Poor

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6. How long you have been the customer of your service provider? *

1 year
2 years
More than 2 years

7. Is there any changes in price? *

Yes
No

8. Do they provide offers frequently? *

Yes
No

9. Rate your service provider *

1
2
3
4
5

10. Are you satisfied with your Current Network? *

Yes
No

11. If you are willing to change your service provider which network do you prefer?  *

Airtel
Jio
Vodafone
Others

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RESPONSE’S OF NETWORK USERS

More than 50.7% of people using reliance jio , and 34.7% using Airtel network.
13.3% people using Vodafone, and others.

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89.3% are Between 18-30 and above 40 are 5.3%

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35.46% have rated their service provider as 4.
14.18% have rated as 5.

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76% of the customers are satisfied with their service provider.

CUSTOMER SATISFACTION

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