 Product 

 
1. :
Black Rouge lipstick line is one of the most popular products
among young Vietnamese, according to the results of our
survey, our company currently has 2 outstanding lipstick
products, Airfit Velvet Tint and Cream Blurring Velvet Tint and
we see that the user audience loves bright and youthful colors.
Therefore, in this Valentine campaign, Black Rouge will focus on
promoting with bright colors, especially red and pink - tones that
symbolize the holiday theme. Specifically, the main products for
the campaign will include:
Limited edition lipstick collection with 5 shades (inspired by
Valentine's Day, each shade is named after landmarks on the
road to love. Starting at "Fall-in-love" - the moment your heart
flutters, then "Love poisson" - the 'elixir' from the 'witch' Black
Rouge helps you capture Crush's love and after successful
confession, you have become "Sweetheart" They're together <3.
The fourth lipstick color in the collection called "Blushed Bride" is
the perfect choice for those who want to propose, it will help you
remind your partner that your love is over. it's time to 'bear fruit'
and finally 'eternal love' - this lipstick is Black Rouge's blessing
for you, hope that you will always stick together and your love
will always be as beautiful as ever. This brilliant lipstick.
The lipstick pair "his&her" includes two lipsticks - lip balm for
men and lipstick for women with diverse colors and properties so
that customers can compare and choose the one that suits their
needs. Lipstick pair "his&her" includes two lipsticks - lip balm for
men and lipstick for women with diverse colors, designs and
properties so that customers can compare and choose the one
that suits their needs.
For these special products, we will use a convenient stick design
with a heart-shaped tube to give customers a better visual
experience and easy and fast use. The lipstick we have chosen
for these products is a soft creamy lipstick with natural oils that
moisturize the lips, making them look healthy and hydrated, and
providing a rich and intense color. while increasing the staying
power of lipsticks making them ideal for women. Another
 highlight that we add to this product is the service of
personalizing the lipstick (carving the lipstick shell (name,
message, drawing, image), design adjustment (color, decoration,
material). ,etc), etc)
In addition, to attract consumers, in addition to quality, packaging
is also very important, so to serve the Valentine campaign, we
decided to use luxurious and trendy Black Rouge style
packaging with Brand logo and messages are customized
according to Valentine's theme with thank you cards in romantic
colors (pink, purple, etc.) to attract consumers' eyes.

 Price 
Price (Price):
Pricing is an important aspect of any marketing strategy, and
Black Rouge understands this well. Our pricing strategy for
lipstick will depend on a number of factors such as our target
audience, production costs, and competition. Since Valentine's
Day is one of the most important occasions, we decided to offer
competitive and reasonable prices for our products. Normally,
Black Rouge lipstick products are priced from 150,000 to
200,000 VND. With the Valentine campaign, we will apply the
following promotions:
For offline stores: Offer buy 2 get 1 free and offer 10-20% off
when buying directly at the store, offer collection discounts
(When customers buy more than one lipstick in The Valentine's
Day collection will get 20% off the second lipstick, 30% off the
third lipstick and 40% off the fourth lipstick, and if customers buy
the whole set they get 50% off the whole set). More especially,
because this is an anniversary for couples, we will provide an
additional 10% discount voucher for customers who are couples
(accepted with the condition that they check-in and like, share
post promo with hashtag of Black Rouge), for married people
(provide proof), we will give an extra discount according to the
number of years you are together (1 year = 5%). In addition to
 the above offers, Black Rouge will also offer exclusive discounts
to our VIP customers (% off based on spending rating scale).
For e-commerce platforms: We will apply Flash sale (e.g. son
1000 VND, son 5000 VND, son 10000 VND, etc.) Follow the
shop, 50% off new customers, 30% off gratitude for old
customers, Freeship, etc.)

 Place 
The place where the product is sold is an important factor that
can influence the customer's decision to buy a product. We must
ensure that Black Rouge products are available both online and
offline. We should partner with trusted online and offline retailers
to make our products easy for customers to access.

Online: Black Rouge can sell products through

Official Website: We will introduce new products for our web
marketing campaign, and change the Valentine-themed interface
and improve it to make it easier to operate and optimize the
shortcomings of the feedback in the survey to bring back the
best results. A better online shopping experience for everyone.
Specifically, the website will add a secure payment system and
improve the customer care service on the website so that your
questions / complaints about your purchase can be handled as
quickly as possible. It is Safer than other websites and more
convenient than buying directly
Online marketplaces: We must ensure products are available on
Shopee, Lazada, Tiki, Tiktok shop, etc. to increase online
visibility, maximize customer reach and increase reach brands of
potential customers. As online users frequently search for lipstick
or beauty products that can be targeted with ads on social media
platforms like Facebook, Instagram or Pinterest. This can allow
the product to be visible and available to the customer.

Offline: Black Rouge can distribute products at

Cosmetic shops: We will cooperate with reputable cosmetic
shops to display our products in their shops (Coco shop, Mint
comestic, Hasaki Beauty & Spa, etc.). This move aims to
 improve brand coverage, attract new customers and create more
favorable conditions for customers to access products.
Malls, major streets/towns (crowded): We will set up flagship
stores and pop-up stores, exhibition booths, trial booths at major
shopping centers such as AEONMALL, Vincom Center, Big C,
Lotte Mart, etc. and major streets/towns such as Walking Street
next to West Lake, Walking Street near Sword Lake, etc.
Black Rouge stores in Vietnam: We planned to relocate the
stores to a convenient location for shoppers and decorate them
with a romantic Valentine's Day theme, including heart-shaped
balloons , photo booth and flower bouquets.

 Promotion Ha Linh Official

4. Advertising Campaign (Promotion): Our goal is to reach a
large number of users through a combination of online and
offline activities to generate buzz and attract potential customers.
- Online: We will use many different forms of online advertising to
promote our campaign.
Using online advertising channels such as Google Ads,
Facebook Ads, Instagram Ads and Zalo Ads to promote products
and events to a large number of customers.
Partner with influencers to organize virtual events (Love
Workshop on Zoom with a Relationship Consultant, Makeup
Tutorials & Advice on Dating Beauty Blogger, etc.)
Encourage customers to like and share our social media pages
and posts using the #kisswithlove tag.
Hold a makeup photo sharing contest (using Black Rouge
products) and choose the best photos to award prizes (Limited
lipstick, bag, Make-up set, etc.).
Tag your friends & share ad/event/contest post to get 10%
voucher
- Offline: Our focus will be on in-store events. We will:
Organize events, showroom to introduce products at the point of
sale
With a draw, a stylist will help the lucky winners 'transform' (free
makeup (using Black Rouge products), hairdressers, stylists,
etc.) yourself (for single people: Encourage you to have the
courage to find love, for those who are in love/married: Be more
perfect in the eyes of your 'one')
Organize some fun mini-games for couples/friends (e.g. holding
your partner and squad 10, challenge of understanding, Truth or
Dare, etc.), win the game you will get any reward (voucher 80%,
pair lipstick, limited edition lipstick, etc.)
Advertise in fashion and beauty magazines, outdoor/indoor
billboards and bus stops to reach a wider audience.
Organize an event for the community "Share Your Love",
specifically we will set up a photo booth at each point of sale, this
is a fee-based service, the proceeds will be used for charity .
(Give love, receive love in return)
Organize an event "blessing from mother nature" to protect
environment. Detail, exchange used lipstick shells for ornamental
plants (cactus, succulents, flower seeds, etc.) (For trying to
protect your environment, Mother Nature will bless your love to
bloom / flourish like this flower / tree)
Free gifts: We will give special gifts such as cosmetic bags or
mini lipsticks/lipsticks to customers who purchase/participate in
events during Valentine's campaign.
Collect enough traces from offline events, give away one product
from Black Rouge's Valentine lipstick line for free (Each event is
1 tick)

Overall, our advertising strategy will prioritize customer

engagement and social responsibility, and use a variety of
channels to reach different demographics.

 Conclusion
To sum up, By implementing a comprehensive 4P marketing
strategy, Black Rouge is able to exploit the emotions and
behaviors of consumers related to this special day and become
the top popular brand among the younger generation. . We hope
that these insights will help us make the most of this romantic
occasion to attract more customers and retain existing ones. By
implementing marketing mix strategies, we are confident that
Black Rouge can successfully promote their lipstick this
Valentine's Day and reach a wider audience. This year, we not
only aim to increase sales during Valentine's Day, but also set
another goal to enhance and strengthen our brand position in
Vietnam.