HINDUSTHAN COLLEGE OF ARTS

AND SCIENCE
DEPARTMENT OF BUSINESS ADMINISTRATION WITH COMPUTER
APPLICATION
PROJECT WORK

DONE BY: MUHAMMED ISMAIL K

REG NO : 20BBC067
 Title:

A STUDY ON CUSTOMER SATISFACTION

TOWARDS SAMSUNG MOBILE PHONES
IN KANNUR CITY

Under the Guidance of: Mrs.w.Mercy kamalia

Assistant professor
 Introduction

 Meaning of Smart Phone

 Meaning Phone Business
 Samsung Mobile Phone in India
 Industry Profile
 Company Profile
 Objectives of The Study

 To identify customers opinion about Samsung

phones.
 To know about the level of satisfaction of
customers towards Samsung mobiles.
 To understand the customer satisfaction level of
Samsung smartphone.
Review of Literature
 Joel Billieux (2017) despite its clear advantage, cellular phone
use has been associated with harmful or potentially disturbing
behaviors; the mobile phone’s problematic use is considered
an inability to regulate one’s mobile use.
 Saif (2019) According to the findings, consumers place a high
premium on cutting-edge technology, which not only functions
as a driving factor when deciding to buy a new smartphone
but also acts as a key differentiation between competing
models.
 Pakola Petal (2021), made an effort to probe the motivations
behind cellular phone purchases by consumers
Research Methodology

 Nature of study:
The nature of study states as descriptive.

 Nature of data:
The study is based on both primary data and secondary.

 Source of data:
Primary data is collected through a questionnaire. Secondary data is
also applied in the study for a proper understanding of the concepts
used in the study.
 Nature of population:
A questionnaire had been distributed to the all people lived in the Kannur city

 Sample unit:
The area of the research was Kannur city, Kerala

 Methods of sampling:
Stratified sampling

 Size of sample:
Sample size is 55 for convenience.

 Tools for Data Analysis:

Percentage analysis
Findings

 The majority of users have or are using Samsung

mobile.
 The majority of the users responded that price is
an essential factor to consider when buying
mobile.
 The majority of users said the build quality of
Samsung mobile is good and average.
 74% of users will suggest Samsung to their friends
and family.
Suggestion
 The company can focus on providing powerful
processor and improving camera quality as they are
the user's favorite and attractive feature of Samsung
mobile.
 Steps must be taken to resolve the heating and lagging
issue which many users face.
 Since 44% of users have faced some problems while
using Samsung mobile, the company must take a
survey and try to fix these problems through updates.
Conclusion

 This study concludes that most people prefer

using Samsung mobile because it provides
features like a good camera, better battery
backup, powerful processor at a budget-friendly
rate. Overall, the customers have a very positive
experience regarding the usage of Samsung
mobiles. And are willing to buy Samsung mobile
in next purchase
Thank you