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PBL CyanGroup A1 Presentation
PBL CyanGroup A1 Presentation
March 2023
RAPID
CLIMATE
CHANGE
Project Round #1: Test the Waters
CYAN GROUP
Eden Manzur
Noelle Thompson
Kaitlyn Linnegar
Cassandra Dowlan
Astrid Bagni
Image Adobe Stock
PBL 202 / A1: Testing the Waters CONTENTS
GROUP
Group 03
Group agreement 04
PROBLEM CONTEXT
PROBLEM REFRAMING
How Might We... Questions 27
Challenge Statement 31
Reasoning for POV selection 32
REFERENCES
References 34
PROJECT BRIEF
GOALS
Climate
• Mission 3: Problem context research 13 Action
Gender
Equality
05
• Mission 5: Problem reframing
Respon- Clean
sible Water
Consum- & Sanitation
12 ption
06
Sustainable Clean
Cities Energy
Reduced Economic
11 Inequalities Industry,
Innovation,
Growth 07
Infrastructure
10 08
09
Our broad problem topic is
Rapid Climate Change
Image Freepik
GROUP MEMBERS
CASSANDRA NOELLE
Bachelor of Interior Bachelor of Visual
Design Commercial Communications
GROUP AGREEMENT
SYSTEMS MAPS
Increased
Drier conditions chance of
bushfires
LAND
Slow animals Slow habitat
HABITAT Habitats are changing faster adaptation adaptation
LOSS than animals can adapt
Rising Sea Levels Wildfires Hurricanes Droughts
East Australian
Current
Kelp forests & Coral bleaching & death migrating Rising temperature,
More carbon Loss of animals miss
long-term shifts in
sea grass food sources
in the natural temperatures and
fields wiped Natural Disasters
atmosphere carbon sinks Ocean Current weather patterns
out Marine Heatwaves leading to death
changes Animals being eg Sydney
Ocean plants
swept away Octopus
and animals
from natural ending up in
can’t keep up
Marine life moving Changing habitats Tasmania
More acidic
to cooler, deeper migration Warmer Oceans
oceans warmer northern waters
waters patterns are too hot, too much
Faster current
temperature-
warm water mixes with
cold southern water
Negatively
impacts new
CAUSES
related habitat
reproductive
issues
Seawater Coastal Look at impact on humans to
Threatens
intrusion into ecosystems Rising Sea Levels OCEANS address apathy and create
wetlands
freshwaters threatened eg feminisation of impetus for action
green turtles.
Not understanding/
Gender is
Reduced reproduction rates believing the
eg Kakadu Coastal Erosion determined by
severity
temperature of
nest
Mangrove Flora Fauna
destruction
Threat to human resistance to
change
Biodiversity &
Habitat loss is major
factor for extinction EXTINCTION EFFECTS Ecosystems BARRIERS
government saving
money
SYSTEMS MAPS
SYSTEMS MAP 1
Rapid Climate Change
Increased
Drier conditions chance of
bushfires
Heatwaves
Droughts
Threatens
survival of
natural habitats
Access to water Vegetation Food sources
LAND
Slow animals Slow habitat
HABITAT Habitats are changing faster adaptation adaptation
LOSS than animals can adapt
Rising Sea Levels Wildfires Hurricanes Droughts
SYSTEMS MAP 2 East Australian
Current
Biodiversity &
Habitat loss is major
factor for extinction EXTINCTION EFFECTS Ecosystems BARRIERS
government saving
money
STAKEHOLDER MAP
Public Stakeholders
Working on the stakeholder map as a team impacted
our understanding of the problem by helping us
visualise and solidify stakeholder positions within the External Stakeholders
complicated problem matrix and how they can be
integrated into the solution.
This map has enabled us to ensure all relevant
stakeholders are considered when designing a
solution. The exercise demonstrated the number
of diverse and complicated interests represented
in the threat posed by rapid climate change to our
Internal Stakeholders
ecosystems and biodiversity existence.
Customer/User
SYNTHESIS
CONTEXT MAP
PROBLEM CONTEXT
PRIMARY RESEARCH
PRIMARY RESEARCH
KEY FINDINGS
Image Pexels
Next: Secondary Research Key Findings CYAN GROUP 11
PBL 202 / A1: Testing the Waters PROBLEM CONTEXT > Primary Research
PRIMARY RESEARCH
KEY FINDINGS
“Catastrophic weather”
PRIMARY RESEARCH
KEY FINDINGS
• ‘Knowing the things I can do to help’ “If media put more attention on climate change AND
• ‘Seeing the devastating and sometimes irreversible damage actionable steps we could do to help, I think myself and
caused by climate change’ others would be more likely to do stuff if we knew what to
do - if we’re told ‘if we all do x, we can change x by x
• ‘Meeting someone negatively impacted by climate change’
date’.”
• ‘Clear instructions as to how I can help’
• ‘Clear and unified approaches backed by rigorous scientific
opinion’
• ‘When you see the consequences of climate change for WHICH EFFECT OF CLIMATE CHANGE DO
yourself I feel a sense of urgency. Information and education YOU CONSIDER TO BE THE MOST URGENT?
motivate me to make a change’
• ‘Economic incentives!’
• ‘Food shortages in my area’
• ‘Seeing governments and corporations take it seriously’
SECONDARY RESEARCH
KEY FINDINGS
SECONDARY RESEARCH
KEY FINDINGS
SECONDARY RESEARCH
KEY FINDINGS
Respiratory Illness
Pollution, poor air-quality, proliferation of air-borne allergens during and
after severe weather events, and the introduction of alien species (due
to migration), all contribute to respiratory illness in humans.
Concern about rapid climate change and fear for the future has also
increased rates of anxiety, especially among younger people. This “eco-
anxiety” has been associated with increased rates of suicidal ideation
and substance abuse (American Psychological Association, 2021).
Image Unsplash
SECONDARY RESEARCH
KEY FINDINGS
ECONOMIC IMPACTS
Boston Consulting Group (BCG) estimates the economic value of ecosystem
services (for instance, carbon sequestering and environmental stability, cultural
and recreational functions, habitat services, and provision of food, natural
resources, and medicines) to be greater than US $150 trillion. (Boston Consulting
Group, 2021, p. 7)
Tourism
Australia’s tourism industry is heavily dependent on the health of our natural
environments. On a larger scale, coral reefs alone are responsible for USD 36
billion per year for the global tourism industry (OECD, 2019).
Agriculture
Global food crops are reliant on pollinators, such as bees and bats, for
productive yields. The loss of biodiversity poses a serious threat to food
production, variety, and the livelihoods of millions of people who derive their
living from agriculture.
Terrestrial ecosystems
A changing climate can alter the distribution and interaction of species, migration
patterns, ecosystem composition and food webs (EPA, n.d). In order to survive,
animals must adapt quickly to the effects of rapid climate change, including the
permanent destruction of valuable natural habitats. Bushfires, rising sea levels,
droughts and deforestation are just a few instances of Terrestrial ecosystem
disruption. Animals lack sufficient time for biological adaptation to these changes,
Image Adobe Stock and are forced to migrate to more distant regions with habitable climates. Many
are unable to survive the journey itself.
SECONDARY RESEARCH
KEY FINDINGS
Marine Ecosystems
Climate change has had a significant impact on the ocean and its marine
ecosystems. The ocean is the planet’s greatest carbon sink, absorbing
about 90 percent of the heat and energy generated by rising greenhouse
gas emissions trapped in the Earth’s system (UN, 2022). As a result of
rising greenhouse gas emissions, marine ecosystems are impacted greatly,
including sea-level rise, marine heat-waves and ocean acidification. These
impacts are increasing the risk of irreversible loss of marine ecosystems.
According to estimates from the UN Educational, Scientific and Cultural
Organization “more than half of the world’s marine species may stand on
the brink of extinction by 2100 if temperatures continue to increase” (UN,
2022).
Wetlands/Mangrove Loss
Wetlands are highly vulnerable to climate change. Due to increased
temperatures and more frequent or intense weather events, wetlands
such as mangroves, coral reefs, swamps and inland freshwater wetlands
are being damaged. Wetlands are especially important as they are some
of the largest carbon reservoirs on earth. They store carbon which in turn
reduces the greenhouse gases in the atmosphere. Another reason why it
is so important to protect wetlands is because they provide protection for
land from hazards such as flooding, storm surges and coastal inundation.
(Australian Government Department of the Environment and Energy, n.d.).
SECONDARY RESEARCH
KEY FINDINGS
Nature-based solutions
Nature-based solutions are at their core, about boosting the
resilience of natural ecosystems, biodiversity and human well-
being through the power of nature. These solutions vary from
fire management to conservation, rising temperature control to
regeneration and more. The common thing about all of them,
is the broad range of actions that need to be taken in order to
sustainably protect, restore and manage different natural and
urban areas harmed by climate change (WWF, n.d).
Barriers to Change
There are many barriers to people acting on climate change.
Resistance to change is a huge issue. People don’t want to
give up modern luxuries such as air conditioning, cars, fast
fashion etc. There is the issue of money to consider. Research
shows that the main reason people won’t change to more
environmentally friendly options is cost—it is out of financial
reach. The third major barrier is people just not caring because it
doesn’t affect them directly now or in the immediate future. This
view is more common in older generations or people in places
which haven’t been affected by the changes yet.
Image Freepik
SECONDARY RESEARCH
KEY FINDINGS
Paris Agreement
The international agreement commits almost every country in the world
to reduce greenhouse gas emissions in an effort to curb the dangerous
effects of climate change. The Paris Agreement aims to prevent global
temperatures from exceeding the pre-Industrial Revolution temperatures
by 2˚C (Global targets for temperature increase). This agreement is entirely
voluntary, meaning that although the agreement requires each country to
Image Adobe Stock
submit an NDC plan, there are no stipulations on how and by how much
countries must reduce emissions. Countries’ plans can differ significantly,
SECONDARY RESEARCH
KEY FINDINGS
Image Pexels
Next: The 5 Whys CYAN GROUP 21
PBL 202 / A1: Testing the Waters PROBLEM REFRAMING > The 5 Whys
PROBLEM REFRAMING
THE 5 WHYS
PROBLEM: PROBLEM:
Coral reefs are dying Increase in zoonotic diseases
Why? Why?
They are experiencing increasing bleaching events Animals and humans are in increasingly closer contact
Why? Why?
Water chemistry is becoming more acidic, leading to Animals are migrating nearer to human populated areas
bleaching
Why?
Why? Their previous habitats have become untenable
Increasing temperatures have changed the water’s pH
levels Why?
Drastically altered ecosystems, natural disasters, too high
Why? temperatures
Global temperatures have risen significantly, causing
marine heat-waves Why?
PROBLEM REFRAMING
THE 5 WHYS
Why? Why?
Wetlands are the planets greatest carbon sink Companies can make more money, individuals doesn’t
care/not aware of the effects they cause to nature
PROBLEM REFRAMING
THE 5 WHYS
Destruction of ecosystems and natural habitats Global responses to the Climate Crisis are
inconsistent
Why?
The climate is changing faster than nature is able to adapt Why?
It is difficult to fight climate change at a global level
Why? regarding policy
Humans are abusing its natural resources, and polluting it
Why?
Why? The cooperation and the goals between the nations on
They depend on natural resources and the use of it as a the climate problem is difficult to achieve
part of their lifestyle and daily routine
Why?
Why? Every nation has his own policy and different response
Companies can make more money, individuals doesn’t times
care/not aware of the effects they cause to nature
Why?
Why? Countries need to consider their domestic economy and
how private companies may react to the policies applied
The government has not set any regulations or laws
regarding the use, access or importation of these Why?
materials.
Concerned about local lobbyists and political interests
PROBLEM REFRAMING
THE 5 WHYS
Barriers to change
Why?
People aren’t changing their lifestyle and/or habits to help
the environment
Why?
People don’t care about how catastrophic rapid global
warming is
Why?
The most devastating effects predicted to happen are not
like to happen during their life time, therefore they don’t
see it as a problem
Why?
Because it is not something that they see as affecting
them directly and are more sceptical/in denial
Why?
DEFINE
KEY INSIGHTS
Our key insights are derived from both primary and secondary • Experiencing direct effects of climate change
research, as well as 5 Why Questions. e.g. extreme weather events
• An action plan for tackling the problem
• A sense of urgency- immediacy of the issue
• Our target audience is broad • Financial incentives/economic incentive to act
• People relate climate change to increase of extreme • People suggest the ultimate solution to climate change
weather conditions e.g. drought, flood is:
• Temperature rise from increase of greenhouse gasses is • Locally produced food
commonly thought of as the cause of Climate Change. • Buy less, buy local
• People relate climate change to death, anxiety and • Eradicating forced obsolescence
uncertainty for the future • Collective, unified global effort
• Most people attribute the main cause of Rapid Climate • Cut greenhouse gas emissions
Change as humans drastically and immediately
• Most people believe that the most urgent effect of climate • Many people responded that they had no
change is Destruction of ecosystems/habitats idea what the solution could be
• Majority of people consider the problem of climate change • The main barriers to acting on climate
to be Critical/Catastrophic in urgency change are:
• Common things people are doing in their day to day life to • Ignorance
fight climate change include: • Apathy
• Recycling & reusing • Uneducated
• Sustainable purchasing decisions/Ethical buying • Money
• Consume less (transport, food, goods, energy) • Lifestyle
• Many people would be motivated by the following to take • Selfishness/Greed
action against climate change: • Government policy Image Adobe Stock
DEFINE
We used the insights gained from analysing the findings of our research
into rapid climate change to generate as many relevant ‘How Might We?’
Questions as possible. We then categorised each question as ‘too narrow’,
‘just right’, and ‘too wide’, before making our final selection.
DEFINE
JUST RIGHT
• How might we create a sustainable • How might we prepare vulnerable • How might we encourage people to
solution to climate-related biodiversity communities for extreme weather prioritize Climate Action as an urgent/
loss? events? critical problem for humanity?
• How might we encourage the protection • How might we convince those who are • How might we inspire individuals to take
of endangered species through reluctant to believe in Rapid Climate climate action in a positive manner?
community engagement and education Change and its effects?
programs? • How might we unite governments
• How might we inspire individuals to globally to act collectively against rapid
• How might we create an urgent climate become ambassadors for Climate Action climate change?
crisis solution that is effective and and Biodiversity Loss prevention?
achievable? • How might we reverse the trend of “fast”
• How might we encourage people to consumer goods?
• How might we create a way to help change things in their everyday life to
encourage and educate people on ways fight climate change? • How might we encourage less disposable
they can take further action in their purchases?
everyday lives? • How might we provide people with
achievable, immediate actions to take • How might we eliminate unsustainable
• How might we develop new ways people against Climate change and biodiversity consumption patterns?
can integrate climate action into their loss? • How might we persuade the general
daily lives? public to value more sustainably-sourced
• How might we increase awareness of the
• How might we encourage protection of non-weather-related effects of climate products?
wetlands in Australia? change such as Biodiversity loss? • How might we educate people on the
• How might we restore declining • How might we harness eco-anxiety to long-term economic benefits of climate
ecosystems to increase biodiversity and motivate people to take urgent action action?
ecosystem services necessary for human against rapid climate change and
life? biodiversity loss?
Continued »
DEFINE
• How might we engage governments to create • How might we create a rapid climate change
policy that will support the Climate action solution that is financially viable?
agenda?
• How might we promote the restoration of
• How might we contain the spread of infectious degraded habitats to increase biodiversity and
diseases resulting from biodiversity loss? support ecosystem services?
• How might we prevent further loss of • How might we develop more efficient and
biodiversity resources valuable for medical effective technology solutions to mitigate
research? climate change and biodiversity loss?
• How might we prevent the homogenisation of • How might we encourage individuals to alter
crops and livestock species in agriculture? their behaviour in ways that help mitigate rapid
climate change and biodiversity loss?
• How might we ensure adequate supply of fresh
water in the face of increasing droughts? • How might we leverage technology to monitor
and track changes in biodiversity loss?
• How might we reduce the impact of climate
change on marine ecosystems?
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DEFINE
SYNTHESIS
CHALLENGE STATEMENT
user
How might we
motivate the general public to
incorporate climate change mitigation into their daily lives?
verb insight
We used the insights we gained through our primary and secondary research to
reframe the problem of rapid climate change. Initially we considered biodiversity
loss (consequent of rapid climate change) as a focus area for our project.
However, the non-linear structure of design-thinking methodology allowed us to
step backwards and look at the wider problem again.
After examining our key findings and insights, our group determined that the core
issue for both climate-related biodiversity loss and the climate crisis as a whole
were fundamentally the same. Our challenge lies in creating an urgent behavioural
change in the general public, which is necessary to halt and reverse the earth’s
rate of warming.
Image Adobe Stock
NEXT STEPS
REFERENCES
American Psychological Association. (2021, November 4). Urgent need to address mental health effects of climate change, says report. https://www.apa.org/news/
press/releases/2021/11/mental-health-effects-climate-change
Australian Office of Financial Management. (2022.). Australian government climate change commitments, policies and programs. https://www.aofm.gov.au/sites/
default/files/2022-11-28/Aust%20Govt%20CC%20Actions%20Update%20November%202022_1.pdf
Boston Consulting Group. (2021). The biodiversity crisis is a business crisis. https://web-assets.bcg.com/fb/5e/74af5531468e9c1d4dd5c9fc0bd7/bcg-the-
biodiversity-crisis-is-a-business-crisis-mar-2021-rr.pdf
Boukerche, S., & Mohammed-Roberts, R. (2020, May 19). Fighting infectious diseases: The connection to climate change. World Bank. https://blogs.worldbank.org/
climatechange/fighting-infectious-diseases-connection-climate-change
Department of Climate Change, Energy, the Environment and Water. (n.d.). The vulnerability of Australia’s biodiversity to climate change. https://www.dcceew.gov.au/
sites/default/files/documents/vulnerability-overview.pdf
Environmental Protection Agency. (2016, December 22). Climate impacts on ecosystems. https://19january2017snapshot.epa.gov/climate-impacts/climate-impacts-
ecosystems_.html#:~:text=Climate%20change%20can%20alter%20where,wildfires%2C%20floods%2C%20and%20drought.
Konrad, K. & Thum, M. (2014, July 24). What is the role of governments in climate change adaptation? OUPblog. https://blog.oup.com/2014/07/government-
adaptation-climate-change/
OECD. (2019, May 5). Biodiversity: Finance and the economic and business case for action. OECD. https://www.oecd.org/environment/resources/biodiversity/G7-
report-Biodiversity-Finance-and-the-Economic-and-Business-Case-for-Action.pdf
United Nations. (n.d.). How is climate change impacting the world’s Ocean. https://www.un.org/en/climatechange/science/climate-issues/ocean-
impacts#:~:text=At%20a%201.1%C2%B0C,a%20point%20of%20no%20return
World Wide Fund for Nature. (n.d.). “I understand there may be a biodiversity crisis, but how does that affect me?”. https://wwf.panda.org/discover/our_focus/
biodiversity/biodiversity_and_you/