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Project Report On
“ Consumer preferences towards online and offline platforms for grocery shopping.”
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Submitted To
(2022-23)
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Submitted By
Shreya C. Vaishnav
Dr .Atul Charde
CERTIFICATE
This is to Certify that Project Entitled “Consumer preferences towards online &
Tukdoji Maharaj Nagpur University, Nagpur for the award of Master of Business
Administration is a bonafide research work carried out under my guidance and supervision.
Dr. Atul Charde Dr. S.K. Navin
Guide Principal
Nabira Mahavidyalaya,
Katol
DECLARATION
I hereby declare that the project entitled "Consumer preferences towards online & offline
plateform for grocery shopping.” any part this project has not been submitted earlier to any
institution or university for the award of any other diploma or degree, not the data has been
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derived from any of the university. The sources of material and data used in this study have
Name of Student
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Department of Management studies
ACKNOWLEDGEMENT
the pivot this initiative. Dr. Atul Charde Department of Management Studies. Nabira
Mahavidyalaya Katol for his valuable guidance, encouragement and help for this work. His
usefulsuggestions for this whole work and co-operative behavior are gratefully acknowledge.
I am very thankful to. Dr. S.K. Navin Principal Department of Management Studies,
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Nabira Mahavidyalaya, Katol and Dr. Hitesh Vaswani Head of Department for their support
and encouragement.
I am thankful to all the staff members of Department of Management Studies. for their
co-operation in my work.
I wish to thank one and all for the co-operation in completing this project.
(Shreya C.Vaishnav)
TABLE OF CONTENTS
EXECUTIVE SUMMRARY 7
1 INTRODUCTION 8
9-11
3.3 OBJECTIVES
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3.5 RESEARCH METHODOLOGY
3.6 HYPOTHESIS
3. 7 LIMITATIONS
5.2 SUGGESTIONS/RECOMMENDTIONS
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5.3 CONCLUSION
BIBLIOGRAPHY 18
B PLAGIARISM CERTIFICATE
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Executive Summary
Shopping has changed as a result of the influence of technology with most people preferring online
shopping to the traditional physical store shopping. This trend took center stage in the past decade
with many retail giants integrating the two approaches to achieve maximum benefit. This research
aims to understand the comparison between online shopping & physical store shopping and consumer
behavior towards these modes of shopping. This paper identifies and discusses that male population
tend to shop more online shopping rather than physical shopping. For safety of payment more
preference is given to shopping malls related to physical shopping. People are slowly going for online
shopping but the majority mentality of people goes to physical shopping as it is having trust, feel and
touch of the product. In our research we have found out that FlipKart and Jabong are the major
players in the online retail and online shopping is here to stay and number of people favoring this
Many people are becoming more reliant on the Internet as a means of communication and education,
as well as a way to express themselves more freely. The obvious capabilities of the Internet include
the acquisition of data, the acquisition of goods, and the provision of services. It is now possible to
make purchases using Internet technology, rather of the more time-consuming traditional methods.
By eliminating the need for customers to physically collect information, offline shopping methods
allow them to make better use of their time. When comparing pricing, for example, a customer can
utilise the Internet to find and obtain useful information instead of actually visiting different locations
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or relying on newspaper circulars .
The dawn of a new era in electronic technology has come with the rise of the Internet. Consumers can
now utilise the Internet for a wide range of purposes, including research, communication, online
banking, and even online purchasing in some instances. The Internet is rapidly replacing traditional
methods of communication and commerce because of its numerous advantages. There will be a need
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for new technologi cal advancements to safeguard the security of online transactions as more and
more people use the Internet to buy, invest, make payments, as well as conduct online banking. Some
people are still reluctant to make purchases online because of the Internet's rapid growth. Some
clients are still unwilling to make the very same move as more firms establish an online presence, as
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Instead, those non-participants may decide to abandon or complete the purchase offline. Therefore, it
is imperative for both online and offline businesses that are looking to expand into the internet market
to understand their consumers' impressions and the factors that influence their purchasing decisions
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online as well as offline. A greater understanding of the factors that drive consumer decision-making
can help retailers and enterprises better serve their customers in any of shopping venues
MATCHED SOURCES:
https://www.researchgate.net/publication/263765742_Consumer_....
https://www.irejournals.com/formatedpaper/1701666.pdf
Department of Management Studies Nabira Mahavidyalaya, Katol
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
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https://www.irejournals.com/formatedpaper/1701666.pdf
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
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(PDF) Consumer Behavior Towards Online Shopping - ResearchGate
https://www.researchgate.net/publication/263765742_Consumer_....
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https://www.irejournals.com/formatedpaper/1701666.pdf
Ki
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
https://www.irejournals.com/formatedpaper/1701666.pdf
Department of Management Studies Nabira Mahavidyalaya, Katol
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
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https://www.irejournals.com/formatedpaper/1701666.pdf
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
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(PDF) Consumer Behavior Towards Online Shopping - ResearchGate
https://www.researchgate.net/publication/263765742_Consumer_....
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https://www.irejournals.com/formatedpaper/1701666.pdf
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Academic Freedom
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https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
Study On Consumer Behaviour towards Online and Offline Shopping
https://www.irejournals.com/formatedpaper/1701666.pdf
Academic Freedom
https://admission.stanford.edu/academics/undergrad/index.htm....
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https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
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Study On Consumer Behaviour towards Online and Offline Shopping
https://www.irejournals.com/formatedpaper/1701666.pdf
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Academic Freedom
https://admission.stanford.edu/academics/undergrad/index.htm....
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https://core.ac.uk/download/pdf/144521064.pdf
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
https://www.researchgate.net/publication/263765742_Consumer_....
Study On Consumer Behaviour towards Online and Offline Shopping
https://www.irejournals.com/formatedpaper/1701666.pdf
Academic Freedom
https://admission.stanford.edu/academics/undergrad/index.htm....
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https://core.ac.uk/download/pdf/144521064.pdf
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
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(PDF) Consumer Behavior Towards Online Shopping - ResearchGate
https://www.researchgate.net/publication/263765742_Consumer_....
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https://www.irejournals.com/formatedpaper/1701666.pdf
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Academic Freedom
https://admission.stanford.edu/academics/undergrad/index.htm....
https://core.ac.uk/download/pdf/144521064.pdf
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
(PDF) Consumer Behavior Towards Online Shopping - ResearchGate
https://www.researchgate.net/publication/263765742_Consumer_....
https://www.irejournals.com/formatedpaper/1701666.pdf
Academic Freedom
am
https://admission.stanford.edu/academics/undergrad/index.htm....
https://core.ac.uk/download/pdf/144521064.pdf
Ex
Department of Management Studies Nabira Mahavidyalaya, Katol
https://www.nabiramahavidyalayakatol.com/wp-content/uploads/....
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https://www.researchgate.net/publication/263765742_Consumer_....
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