KPI Dashboard Template

ACTIVE TABLE FOR SELECTEDQ4 2023
October November December October
Revenue Revenue Revenue Target Revenue
Jacob $140,000.00 $150,000.00 $150,000.00 $165,000.00

Arnold $115,000.00 $140,000.00 $170,000.00 $165,000.00
Naomi $165,000.00 $140,000.00 $145,000.00 $165,000.00
David $125,000.00 $155,000.00 $155,000.00 $165,000.00
Ariel $150,000.00 $130,000.00 $150,000.00 $165,000.00
TOTAL $695,000.00 $715,000.00 $770,000.00 $825,000.00
TOTAL REVENUE PER YEAR $9,255,000.00

TOTAL CUSTOMERS PER YEAR 3,799
NEW CUSTOMERS PER YEAR 1,228
REVENUE PER CUSTOMER $2,436.17
January February March January
Jacob $125,000.00 $130,000.00 $160,000.00 $150,000.00

Arnold $180,000.00 $160,000.00 $185,000.00 $150,000.00
Naomi $170,000.00 $135,000.00 $145,000.00 $150,000.00
David $150,000.00 $175,000.00 $155,000.00 $150,000.00
Ariel $135,000.00 $190,000.00 $140,000.00 $150,000.00
TOTAL $760,000.00 $790,000.00 $785,000.00 $750,000.00
April May June April

Jacob $120,000.00 $135,000.00 $150,000.00 $150,000.00

Arnold $175,000.00 $155,000.00 $190,000.00 $150,000.00
Naomi $180,000.00 $145,000.00 $155,000.00 $150,000.00
David $160,000.00 $180,000.00 $175,000.00 $150,000.00
Ariel $205,000.00 $195,000.00 $125,000.00 $150,000.00
TOTAL $840,000.00 $810,000.00 $795,000.00 $750,000.00
July August September July
Jacob $160,000.00 $145,000.00 $145,000.00 $160,000.00

Arnold $185,000.00 $150,000.00 $185,000.00 $160,000.00
Naomi $150,000.00 $125,000.00 $120,000.00 $160,000.00
David $155,000.00 $155,000.00 $155,000.00 $160,000.00
Ariel $140,000.00 $170,000.00 $155,000.00 $160,000.00
TOTAL $790,000.00 $745,000.00 $760,000.00 $800,000.00
October November December October
Jacob $140,000.00 $150,000.00 $150,000.00 $165,000.00

Arnold $115,000.00 $140,000.00 $170,000.00 $165,000.00
Naomi $165,000.00 $140,000.00 $145,000.00 $165,000.00
David $125,000.00 $155,000.00 $155,000.00 $165,000.00
Ariel $150,000.00 $130,000.00 $150,000.00 $165,000.00
TOTAL $695,000.00 $715,000.00 $770,000.00 $825,000.00
Options: Q1 2023
Q2 2023
Q3 2023
Q4 2023
November December October November December
Previous Year Previous Year Previous Year

Target Revenue Target Revenue
Revenue Revenue Revenue
$155,000.00 $145,000.00 $155,000.00 $125,000.00 $145,000.00

$155,000.00 $145,000.00 $140,000.00 $125,000.00 $130,000.00
$155,000.00 $145,000.00 $165,000.00 $150,000.00 $155,000.00
$155,000.00 $145,000.00 $150,000.00 $145,000.00 $125,000.00
$155,000.00 $145,000.00 $170,000.00 $155,000.00 $130,000.00
$775,000.00 $725,000.00 $780,000.00 $700,000.00 $685,000.00
February March January February March

$140,000.00 $150,000.00 $115,000.00 $140,000.00 $160,000.00

$140,000.00 $150,000.00 $160,000.00 $130,000.00 $125,000.00
$140,000.00 $150,000.00 $170,000.00 $145,000.00 $130,000.00
$140,000.00 $150,000.00 $165,000.00 $155,000.00 $140,000.00
$140,000.00 $150,000.00 $155,000.00 $120,000.00 $150,000.00
$700,000.00 $750,000.00 $765,000.00 $690,000.00 $705,000.00
May June April May June

$160,000.00 $140,000.00 $125,000.00 $160,000.00 $135,000.00

$160,000.00 $140,000.00 $145,000.00 $125,000.00 $125,000.00
$160,000.00 $140,000.00 $155,000.00 $130,000.00 $125,000.00
$160,000.00 $140,000.00 $145,000.00 $140,000.00 $160,000.00
$160,000.00 $140,000.00 $125,000.00 $150,000.00 $145,000.00
$800,000.00 $700,000.00 $695,000.00 $705,000.00 $690,000.00
August September July August September

$145,000.00 $160,000.00 $160,000.00 $125,000.00 $145,000.00

$145,000.00 $160,000.00 $125,000.00 $130,000.00 $120,000.00
$145,000.00 $160,000.00 $130,000.00 $150,000.00 $125,000.00
$145,000.00 $160,000.00 $150,000.00 $155,000.00 $160,000.00
$145,000.00 $160,000.00 $150,000.00 $180,000.00 $140,000.00
$725,000.00 $800,000.00 $715,000.00 $740,000.00 $690,000.00

$155,000.00 $145,000.00 $155,000.00 $125,000.00 $145,000.00

$155,000.00 $145,000.00 $140,000.00 $125,000.00 $130,000.00
$155,000.00 $145,000.00 $165,000.00 $150,000.00 $155,000.00
$155,000.00 $145,000.00 $150,000.00 $145,000.00 $125,000.00
$155,000.00 $145,000.00 $170,000.00 $155,000.00 $130,000.00
$775,000.00 $725,000.00 $780,000.00 $700,000.00 $685,000.00
October November December October November
Number of Number of
Number of Number of Number of
New Customers New Customers
Customers Customers Customers
Target Target
75 76 80 20 20
65 85 70 20 20
65 72 78 20 20
65 70 85 20 20
75 63 80 20 20
345 366 393 100 100
January February March January February

Number of Number of
Target Target
57 58 63 25 20
74 70 74 25 20
70 55 61 25 20
66 68 63 25 20
71 62 51 25 20
338 313 312 125 100
April May June April May

Number of Number of
Target Target
58 63 55 30 30
70 74 65 30 30
55 61 44 30 30
68 63 50 30 30
62 51 35 30 30
313 312 249 150 150
July August September July August

Number of Number of
Target Target
55 55 60 20 25
56 45 65 20 25
56 65 50 20 25
62 52 52 20 25
65 50 70 20 25
294 267 297 100 125

Number of Number of
Target Target
75 76 80 20 20
65 85 70 20 20
65 72 78 20 20
65 70 85 20 20
75 63 80 20 20
345 366 393 100 100
December October November December October
Number of Number of
New Customers New Customers New Customers
Target Previous Year
20 15 22 25 21
20 25 18 24 16
20 25 17 14 15
20 19 15 21 22
20 24 15 30 23
100 108 87 114 97
March January February March January

Number of Number of
25 10 11 18 9
25 22 23 26 17
25 35 20 17 36
25 18 14 24 14
25 33 20 16 20
125 118 88 101 96
June April May June April

Number of Number of
25 12 25 11 11
25 26 18 23 17
25 31 25 20 25
25 28 15 14 17
25 25 18 20 20
125 122 101 88 90
September July August September July

Number of Number of
35 14 18 17 21
35 15 25 25 14
35 22 17 17 25
35 21 24 22 17
35 30 16 18 25
175 102 100 99 102

Number of Number of
20 15 22 25 21
20 25 18 24 16
20 25 17 14 15
20 19 15 21 22
20 24 15 30 23
100 108 87 114 97
Q1
Number of Number of
Customer Customer Customer
Acquisition Costs Acquisition Costs Acquisition Costs
Previous Year Previous Year
17 16 $4,700.00 $7,000.00 $6,000.00
14 21 $6,000.00 $5,000.00 $8,500.00
21 20 $4,000.00 $8,000.00 $8,000.00
20 17 $9,000.00 $8,500.00 $7,000.00
24 20 $9,500.00 $9,000.00 $8,000.00
96 94 $33,200.00 $37,500.00 $37,500.00
Q1 2023
Number of Number of
12 14 $4,200.00 $5,000.00 $5,500.00
24 22 $7,800.00 $10,000.00 $9,000.00
25 21 $13,200.00 $9,500.00 $8,300.00
25 22 $6,500.00 $9,000.00 $8,500.00
25 24 $12,100.00 $10,800.00 $10,500.00
111 103 $43,800.00 $44,300.00 $41,800.00
Q2 2023
Number of Number of
21 14 $5,000.00 $4,500.00 $5,000.00
18 15 $9,800.00 $9,800.00 $6,500.00
21 22 $9,500.00 $10,200.00 $8,000.00
18 21 $9,000.00 $5,600.00 $7,000.00
13 20 $10,800.00 $9,500.00 $9,000.00
91 92 $44,100.00 $39,600.00 $35,500.00
Q3 2023
Number of Number of
15 11 $8,000.00 $6,000.00 $4,000.00
22 12 $5,500.00 $8,500.00 $5,000.00
17 21 $9,000.00 $6,500.00 $6,500.00
16 23 $6,200.00 $6,300.00 $9,000.00
21 20 $9,800.00 $8,000.00 $7,500.00
91 87 $38,500.00 $35,300.00 $32,000.00
Q4 2023
Number of Number of
17 16 $4,700.00 $7,000.00 $6,000.00
14 21 $6,000.00 $5,000.00 $8,500.00
21 20 $4,000.00 $8,000.00 $8,000.00
20 17 $9,000.00 $8,500.00 $7,000.00
24 20 $9,500.00 $9,000.00 $8,000.00
96 94 $33,200.00 $37,500.00 $37,500.00
Customer AC (per Customer AC (per Customer AC (per Customer AC (per Customer AC (per
customer) customer) customer) customer) Target customer) Target
$313.33 $318.18 $240.00 $350.00 $350.00

$240.00 $277.78 $354.17 $350.00 $350.00
$160.00 $470.59 $571.43 $350.00 $350.00
$473.68 $566.67 $333.33 $350.00 $350.00
$395.83 $600.00 $266.67 $350.00 $350.00
$316.57 $446.64 $353.12 $350.00 $350.00
January February March January February
$420.00 $454.55 $305.56 $350.00 $350.00

$354.55 $434.78 $346.15 $350.00 $350.00
$377.14 $475.00 $488.24 $350.00 $350.00
$361.11 $642.86 $354.17 $350.00 $350.00
$366.67 $540.00 $656.25 $350.00 $350.00
$375.89 $509.44 $430.07 $350.00 $350.00
April May June April May

$416.67 $180.00 $454.55 $400.00 $350.00

$376.92 $544.44 $282.61 $400.00 $350.00
$306.45 $408.00 $400.00 $400.00 $350.00
$321.43 $373.33 $500.00 $400.00 $350.00
$432.00 $527.78 $450.00 $400.00 $350.00
$370.69 $406.71 $417.43 $400.00 $350.00
July August September July August
$571.43 $333.33 $235.29 $350.00 $450.00

$366.67 $340.00 $200.00 $350.00 $450.00
$409.09 $382.35 $382.35 $350.00 $450.00
$295.24 $262.50 $409.09 $350.00 $450.00
$326.67 $500.00 $416.67 $350.00 $450.00
$393.82 $363.64 $328.68 $350.00 $450.00
$313.33 $318.18 $240.00 $350.00 $350.00

$240.00 $277.78 $354.17 $350.00 $350.00
$160.00 $470.59 $571.43 $350.00 $350.00
$473.68 $566.67 $333.33 $350.00 $350.00
$395.83 $600.00 $266.67 $350.00 $350.00
$316.57 $446.64 $353.12 $350.00 $350.00
Customer Aquis. Customer Aquis. Customer Aquis.
Customer AC (per Revenue per
Costs (per Costs (per Costs (per
customer) Target Customer
customer) PY customer) PY customer) PY
$300.00 $410.00 $385.00 $390.00 $1,866.67
$300.00 $408.00 $350.00 $370.00 $1,769.23
$300.00 $345.00 $405.00 $352.00 $2,538.46
$300.00 $350.00 $400.00 $388.00 $1,923.08
$300.00 $360.00 $350.00 $425.00 $2,000.00
$300.00 $374.60 $378.00 $385.00 $2,019.49
March January February March January

$350.00 $400.00 $385.00 $390.00 $2,192.98
$350.00 $402.00 $290.00 $380.00 $2,432.43
$350.00 $350.00 $385.00 $352.00 $2,428.57
$350.00 $350.00 $360.00 $388.00 $2,272.73
$350.00 $385.00 $350.00 $406.00 $1,901.41
$350.00 $377.40 $354.00 $383.20 $2,245.62
June April May June April

$350.00 $400.00 $385.00 $390.00 $2,068.97
$350.00 $402.00 $290.00 $380.00 $2,500.00
$350.00 $350.00 $385.00 $352.00 $3,272.73
$350.00 $350.00 $360.00 $388.00 $2,352.94
$350.00 $385.00 $350.00 $406.00 $3,306.45
$350.00 $377.40 $354.00 $383.20 $2,700.22
September July August September July

$350.00 $400.00 $385.00 $390.00 $2,909.09
$350.00 $380.00 $400.00 $388.00 $3,303.57
$350.00 $365.00 $350.00 $352.00 $2,678.57
$350.00 $405.00 $370.00 $350.00 $2,500.00
$350.00 $385.00 $350.00 $410.00 $2,153.85
$350.00 $387.00 $371.00 $378.00 $2,709.02

$300.00 $410.00 $385.00 $390.00 $1,866.67
$300.00 $408.00 $350.00 $370.00 $1,769.23
$300.00 $345.00 $405.00 $352.00 $2,538.46
$300.00 $350.00 $400.00 $388.00 $1,923.08
$300.00 $360.00 $350.00 $425.00 $2,000.00
$300.00 $374.60 $378.00 $385.00 $2,019.49
Revenue per Revenue per Revenue per Revenue per Revenue per
Customer Customer Customer PY Customer PY Customer PY
$1,973.68 $1,875.00 $2,500.00 $2,700.00 $2,400.00

$1,647.06 $2,428.57 $1,800.00 $2,200.00 $2,300.00
$1,944.44 $1,858.97 $2,500.00 $2,500.00 $2,600.00
$2,214.29 $1,823.53 $2,100.00 $2,400.00 $2,400.00
$2,063.49 $1,875.00 $2,100.00 $2,800.00 $3,000.00
$1,968.59 $1,972.22 $2,200.00 $2,520.00 $2,540.00
$2,241.38 $2,539.68 $2,200.00 $2,100.00 $2,400.00

$2,285.71 $2,500.00 $2,100.00 $2,200.00 $2,300.00
$2,454.55 $2,377.05 $2,500.00 $2,500.00 $2,300.00
$2,573.53 $2,460.32 $2,200.00 $2,600.00 $2,400.00
$3,064.52 $2,745.10 $2,100.00 $2,800.00 $2,700.00
$2,523.94 $2,524.43 $2,220.00 $2,440.00 $2,420.00

$2,142.86 $2,727.27 $2,100.00 $2,000.00 $2,600.00

$2,094.59 $2,923.08 $2,200.00 $2,000.00 $2,200.00
$2,377.05 $3,522.73 $3,000.00 $2,200.00 $2,100.00
$2,857.14 $3,500.00 $2,200.00 $2,450.00 $3,300.00
$3,823.53 $3,571.43 $2,900.00 $3,100.00 $3,100.00
$2,659.03 $3,248.90 $2,480.00 $2,350.00 $2,660.00
$2,636.36 $2,416.67 $2,800.00 $2,500.00 $2,300.00

$3,333.33 $2,846.15 $2,500.00 $3,000.00 $2,000.00
$1,923.08 $2,400.00 $2,600.00 $1,800.00 $2,200.00
$2,980.77 $2,980.77 $2,400.00 $2,800.00 $2,890.00
$3,400.00 $2,214.29 $1,900.00 $3,000.00 $2,100.00
$2,854.71 $2,571.58 $2,440.00 $2,620.00 $2,298.00
$1,973.68 $1,875.00 $2,500.00 $2,700.00 $2,400.00

$1,647.06 $2,428.57 $1,800.00 $2,200.00 $2,300.00
$1,944.44 $1,858.97 $2,500.00 $2,500.00 $2,600.00
$2,214.29 $1,823.53 $2,100.00 $2,400.00 $2,400.00
$2,063.49 $1,875.00 $2,100.00 $2,800.00 $3,000.00
$1,968.59 $1,972.22 $2,200.00 $2,520.00 $2,540.00
October November December
Target Revenue Target Revenue Target Revenue

per Customer per Customer per Customer
$2,450.00 $2,700.00 $2,350.00

$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
January February March

$2,500.00 $2,600.00 $2,400.00

$2,500.00 $2,600.00 $2,400.00
$2,500.00 $2,600.00 $2,400.00
$2,500.00 $2,600.00 $2,400.00
$2,500.00 $2,600.00 $2,400.00
$2,500.00 $2,600.00 $2,400.00
April May June

$2,700.00 $2,500.00 $2,600.00

$2,700.00 $2,500.00 $2,600.00
$2,700.00 $2,500.00 $2,600.00
$2,700.00 $2,500.00 $2,600.00
$2,700.00 $2,500.00 $2,600.00
$2,700.00 $2,500.00 $2,600.00
July August September

$2,200.00 $2,300.00 $2,500.00

$2,200.00 $2,300.00 $2,500.00
$2,200.00 $2,300.00 $2,500.00
$2,200.00 $2,300.00 $2,500.00
$2,200.00 $2,300.00 $2,500.00
$2,200.00 $2,300.00 $2,500.00

$2,450.00 $2,700.00 $2,350.00

$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
$2,450.00 $2,700.00 $2,350.00
KPI Overview Q4 2023
Revenue Actual VS Target Q4 2023 Revenue compared to previous year New Customers Actual VS Target Q4 2023 New customers compared to previous year
$1,000,000.00 120
$2,180,000 Actual
Revenue
$800,000.00
309 Actual
New Customers
100
80
$600,000.00
60
$2,325,000 Target
Revenue
$400,000.00 300 Target
New Customers 40
$200,000.00
20
94% Target
Achievement $0.00
103% Target
Achievement 0
Current Year Previous Year Current Year Previous Year
Avg. Revenue per Customer Q4 2023 Avg.Revenue per cust. compared to prev. year Customer Acquisition Cost Q4 2023 Customer acquisition costs comp. to prev. year
$3,000.00 $500.00
$1,987 Actual Rev.

per Customer $372 Actual
CAC
$400.00
$2,000.00
$300.00
$2,500 Target Rev.

per Customer
$1,000.00
$333 Target
CAC $200.00
$100.00
79% Target
Achievement $0.00 112% Target
Achievement $0.00
October November December October November December
Current Year Previous Year Current Year Previous Year
TOTAL REVENUE PER YEAR TOTAL CUSTOMERS PER YEAR NEW CUSTOMERS PER YEAR REVENUE PER CUSTOMER
$92,55,000.00 3,799 1,228 $2,436.17

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ACTIVE TABLE FOR SELECTEDQ4 2023

October November December October

Revenue Revenue Revenue Target Revenue

Jacob $140,000.00 $150,000.00 $150,000.00 $165,000.00

TOTAL REVENUE PER YEAR $9,255,000.00

January February March January

Revenue Revenue Revenue Target Revenue

Jacob $125,000.00 $130,000.00 $160,000.00 $150,000.00

April May June April

Jacob $120,000.00 $135,000.00 $150,000.00 $150,000.00

July August September July

Revenue Revenue Revenue Target Revenue

Jacob $160,000.00 $145,000.00 $145,000.00 $160,000.00

October November December October

Revenue Revenue Revenue Target Revenue

Jacob $140,000.00 $150,000.00 $150,000.00 $165,000.00

November December October November December

Previous Year Previous Year Previous Year

$155,000.00 $145,000.00 $155,000.00 $125,000.00 $145,000.00

February March January February March

Previous Year Previous Year Previous Year

$140,000.00 $150,000.00 $115,000.00 $140,000.00 $160,000.00

May June April May June

$160,000.00 $140,000.00 $125,000.00 $160,000.00 $135,000.00

August September July August September

Previous Year Previous Year Previous Year

$145,000.00 $160,000.00 $160,000.00 $125,000.00 $145,000.00

November December October November December

Previous Year Previous Year Previous Year

$155,000.00 $145,000.00 $155,000.00 $125,000.00 $145,000.00

January February March January February

April May June April May

July August September July August

October November December October November

March January February March January

June April May June April

September July August September July

December October November December October

$313.33 $318.18 $240.00 $350.00 $350.00

January February March January February

$420.00 $454.55 $305.56 $350.00 $350.00

April May June April May

$416.67 $180.00 $454.55 $400.00 $350.00

July August September July August

$571.43 $333.33 $235.29 $350.00 $450.00

October November December October November

$313.33 $318.18 $240.00 $350.00 $350.00

March January February March January

June April May June April

September July August September July

December October November December October

$1,973.68 $1,875.00 $2,500.00 $2,700.00 $2,400.00

February March January February March

$2,241.38 $2,539.68 $2,200.00 $2,100.00 $2,400.00

May June April May June

$2,142.86 $2,727.27 $2,100.00 $2,000.00 $2,600.00

August September July August September

$2,636.36 $2,416.67 $2,800.00 $2,500.00 $2,300.00

November December October November December

$1,973.68 $1,875.00 $2,500.00 $2,700.00 $2,400.00

Target Revenue Target Revenue Target Revenue

$2,450.00 $2,700.00 $2,350.00

January February March