Step 1: Identification of the product

The service that I would like to offer is hair treatment service

-This service will be providing cutting, dressing, washing, relaxing and
styling of hair. This service will be more helpful to people who prefer to
make sure that their hair is perfect and can also help eliminate stress,
raise self esteem and improve the health of hair
TWO LOCAL BUSINESSES I HAVE VISITED
- MASALA Supermarket
- MAKWARELA Supermarket
1.1 customer’s buying behavior at masala supermarket is highly rated
as it is located near the township area. goods that that customers
frequently buy are goods like ice-cream and drinks more especially
during this summer season
- from makwarela supermarket customers frequently buy fast foods
like grilled chicken and fried chips more especially students and
teachers as it is located near school
1.2 product which are highly demanded but unavailable at masala
supermarket are fruits. Watermelons and grapes are fruits which are in
a high demand but there is no supply of those
-products which are highly demanded but unavailable at makwarela
supermarket are snacks more especially chips, biscuits and sweets.
They are in need more especially by students but there is no supply
1.3 The types of customers or target market of my service are especially
econscious , college – educated woman who are between the ages of
20 and 35 and anyone who meet this service
Step 2 : consent form

My name is NETSHIKWETA M . I am conducting a research on a business idea

The purpose of this interview is to obtain information on consumer’s view about the
product I’m offering
Your participation is voluntary to participate in this study. Your kind cooperation will
enable me to gather scientific data that will assist me to identify a viable business
opportunity. This is therefore an urgent
appeal to you to please participate. Let me give you assurances about the extent of
your participation:
I will not ask your name during the interview and this will ensure confidentiality.
Everything you discuss
during the interview will be kept confidential, please feel free to answer the questions as
honestly as
possible without fear that someone will know what you said.
Please note that you can opt out or you can refrain from answering a specific question if
you feel the
information is confidential. If, however, you agree to be part of the study, the interviewer
will discuss a
possible date and time for the interview and ask you to sign this document in two
copies: one will remain
with you and the other one will be kept by the interviewer.
I have read and understood this consent form, and I agree to participate in this study.
Participant’s signature: Interviewer’s name

_____matsela. mp______________
__22/11/2021__________
Signature Signature
N. M
____________
__22/11/2021________

STEP 3 : Research instrument

Introduction

Dear Customer,

Good day! Anoh’s LTD is dedicated to improving customer satisfaction. Through this brief survey, your

Answers will be helpful in enhancing our services and meeting your needs. Your response will only be

Used for survey purposes.

Notes: The introduction should be inviting but professional. It must clearly state the purpose and goals

Of the survey and brief information about the company conducting the survey. As for the guarantee

Of confidentiality, it may be placed within the introduction or in a separate page.

Please indicate your level of agreement or disagreement with each of these statements regarding
Anoh’s service. Place an X mark in the box of your answer.

1. How many times will you buy Anoh’s service?______________

2. Will you advise your family or friends to use our service?

[] Yes [] No

3. Are there any businesses who provide the same service ?

[] Yes [] No

4. If yes, what is the price and quality of the service? R________

[] Poor [] Fair [] Good

5. Will the company be accessibly located?

[] Yes [] No

6. Which advertisement media will enable us to reach our customers / clients?

[] TV [] Radio [] NewspapersƑ Facebook

Demographic data

Name (optional):_________________________________
Age: ____

Gender: ____

Number of family members:

[] 1-2

[] 3-5

[] 6-10

[] more than 10

E-mail address (optional): _________________________

STEP 4 : SWOT ANALYSIS

STRENGTH
-capital stock : we have established and maintain a strong startup capital
WEAKNESS
-WE do not have all equipment needed to render perfect service
- Our employees are not that much faster which can lead to loss of impatient
customers
OPPORTUNITIES
-PANNY LTD assured to offer donation of some important equipment
- londi trainers offered free employees training which will help our employees to
be faster
THREATS
- There are some competitors like KAY Ltd who offered same service
-the environment have a condition of water
STEP 5 : BUSINESS PLAN

SECTION A : BUSINESS LOCATION

-My business is located in a small town called Thohoyandou

- The main reason why I chose to locate in this area is because that’s where my
target market are
- Another reason is because it is located in township area so there will be large
number of customers

SECTION B : FORM OF OWNERSHIP AND LEGAL REQUIREMNTS

- The type of ownership that I have chosen is sole trader

Sole trader is an unicorporated business that has just one owner who pays
personal income tax on profits earned from the business
-my direct motivation of using sole trader is because profits earned belongs to the
sole trader alone and he or she bears the risk of losses as well

- This form of ownership that I am using does not require my business to

have a licence or permit

SECTION C : MARKETING AND FINANCING ASPECTS

5.4
1.Product an effective marketing mix starts with a product offering or service that
fills a significant customer needs
-I will clearly identify which service I am analyzing

Price- a good pricing strategy is one in which price points are in line with the
perceived value of a new product while still being high enough to maintain profit
margins
-I will analyze how my service meet the needs of my customers

3.Place -place is determined by the physical environment or online e-commerce

market where a product or service is sold
-I will understands the places where my target audience shops

Promotion- promotion covers any sort of marketing campaign including public

relation outreach and discount strategies
-I will formulate marketing messages to promote my product

5.5 There are three main ways I can use to raise my capital that is from net
earnings from operations ,by borrowing or by issuing equity capital
- debt and equity capital are commonly obtained from external investors and
each comes with its own set of benefits and drawbacks for the firm

SECTION D : VIABILITY OF THE BUSINESS

5.6 i will ensure that the service offered by my business is the best to client and
make sure that i maintain good service for a long - run
5.7 Good governance will lead my business to provide the best service satisfaction
to my clients
- to maintain good service I will make sure that I find expert who will assist on
teaching my employees how to maintain or ensure that they use equipment
efficiently so that our service can always be smooth and perfect

5.8 Demand for the service chosen

-The biggest challenge I might face is for my employees to be unable to do some
styles the way clients want and that will definitely affect the demand of my
service
-I will make sure that my business is providing service exactly the way my clients
want this will increase demand

5.9 Affordability of the product for the customers

-selling affordable product will be beneficial to both my business and clients
- I will make sure that my prices are affordable so that every clent can be covered

STEP 6 : REFFERANCES
6.1 REFERANCES DONE AT THE END OF THE PRODUCT

BUSINESS OPPORTUNITIES
AND PLAN CHECKLIST
1 Identification of a product / service
2 Research instrument
3 Consent form
5 SWOT analysis
6 Business plan
7 Evidence of research
6.2 REFERENCING USED THROUGHOUT THE PROJECT

MR Maselela the interviewee from where my business is located

6.3 CORRECT QUOTING FROM REFFERANCES

6.4 Relevance of content from references

6.5Acknowledgement of all internet references

https://www.google .506
2com/url.business world.com
https://www.google.com/url?sa=t&source=web&rct=j&url=https://
www.fsb.org.uk/resources-page/what-is-a-business-
plan.html&ved=2ahUKEwiIw_Cax7H0AhUQi1wKHQtMCosQFnoECE8QBQ&usg=A
OvVaw3EScMPaiLssYjRpOAQIY51