BUSINESS PLAN

COMPANY INFORMATION:
Start up: Start-up business:

A. NAME OF COMPANY/BUSINESS: Bess Poultry Farm Products

Name(s) of Applicant(s): Willitta Bess

Phone(s): 592-690-3850
Email:

B. TYPE OF PRIMARY PRODUCT OR SERVICE:

Poultry Production

C. BUSINESS LOCATION:

Lot 92 B Half Mile, Wismar, Linden.

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D. SHORT HISTORY OF THE BUSINESS:

1. GIVE A BRIEF HISTORY ABOUT YOUR BUSINESS:

The business is an existing business owned by Ms. Willitta Bess who is (43) years old. Ms. Bess worked as a
security guard for (3) three months. Ms. Bess worked with G.W.I. under a contract for (6) six months. Ms.
Bess was a medical officer for (5) five years at the Guyana Defence Force (G.D.F). Ms. Bess is now self-
employed as a poultry farmer.

2. EVOLUTION / CHANGES IN THE BUSINESS SINCE INCEPTION:

The business is an existing business owned by Ms. Bess. Ms. Bess will be applying for a ($500,000) five

hundred thousand dollars grant. The grant will be used to purchase (300) three hundred birds,

medicine, water cans, feed can and feed for the business.

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II. BUSINESS STRATEGY / GOALS:

What is the vision for your business? What do you want to accomplish by the end of this year, in five

years, in fifteen years? What steps can you take toward achieving your business goals? How do you

want to be remembered by the business community, family, friends and colleagues?

At the end of the first year, Ms. Bess intends to expand her business by constructing (2) two additional

pens. Ms. Bess intends to acquire (2,000) two thousand birds for broiler production and employ (2)

two persons.

In (5) five years, Ms. Bess intends to employ (2) two more individuals and purchase a freezer for the

business. Ms. Bess intends to acquire (4,000) four thousand birds for broiler production.

In (15) fifteen years, Ms. Bess intends to construct (15) pens and employ (2) two more persons. Ms.

Bess intends to purchase a vehicle for delivery services.

C. MISSION STATEMENT

To provide affordable and quality poultry products to customers.

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III.PRODUCT / SERVICE DESCRIPTION:

A. DESCRIBE:

What are your products features and benefits? What makes your product unique from the
competition’s? What need or want does your product satisfy? Why should a customer purchase your
product or service and not the competitions? What is its shelf life or life span? Are there any special
considerations for your product or service (copyrights, patents, packaging, etc.)?

Bess Poultry Farm Products is located in Half Mile, Wismar, Linden.

Bess Poultry Farm Products opens from 9.00 a.m. to 11.00 p.m. Seven (7) days per week.

Bess Poultry Farm Products will be of high-quality and offer products at affordable prices to satisfy all

customers.

Bess Poultry Farm Products will follow all the good agricultural practices.

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IV. MARKET ANALYSIS

A. MARKET RESEARCH

How well do you know your market? Does the market have room for more competitors? Is the market
large enough for your business to grow?

My research was done by interviewing potential individuals and businesses. With individuals, I
utilized questionnaires and with businesses, interviews were used.

My research revealed that many individuals in the area require chicken that are of high quality and at
an affordable price in the area.

75% of persons indicated that this type of business is greatly required in the community.

B. WHAT ARE YOUR COMPETITORS’ STRENGTHS AND WEAKNESSES?

Strengths: (1) Larger scale production

(2) Popular

Weakness: (1) Bad customer service

(2) Inaccurate weights

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C. CUSTOMER PROFILE:

What is your average number of customers? How many customers do you think can contribute to 20%
or more of your sales revenue? Where are your customers located geographically?

Potential customers:

2-5 Cook Shops

5-10 Interior workers

10-15 Housewives

D. WHO IS YOUR COMPETITION?

How many competitors do you have? What is the nature of the competition? Have any competitors

recently gone out of business?

They are (3) three competitors currently:

1. Pinhead

2. Sheron

3. Kitty

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List your four major competitors:

NAME LOCATION

1. PINHEAD HALF MILE

2. SHERON ONE MILE

3. KITTY SCHEME

Complete the following comparison between your business and your four major competitors. Rate on
a scale of one to five, with five being the highest score.

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V. MARKETING PLAN
A. WHAT IS YOUR PRODUCT STRATEGY?

B. WHAT IS YOUR PRICING STRATEGY?

C. WHAT IS YOUR PROMOTION STRATEGY (INCLUDING SALES)?

D. WHAT IS YOUR DISTRIBUTION STRATEGY?

A. High quality poultry products to be sold at an affordable price to keep customers coming bac

B. Prices will be determined by cost plus mark-up approach.

C. Social Media

Word of mouth

D. Customers will be sold at business site.

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VI. FINANCIAL PLAN

A. CREDIT POLICY

No Credit.

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B. CASH FLOW PROJECTIONS

Descr
Beginning Mon
Beginning Cas

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VII. NEXT STEPS AND ACTION PLAN

A. CAPITAL REQUIREMENT FOR THE BUSINESS

Feed Cans

Water Cans

Freezer

B. WHAT WILL BE YOUR BREAK-EVEN POINT?

Formula: Total Investment = No. of months to break even

Average monthly sales – Average monthly expense

=$500,000/268,800-141,560

= $500,000 / $127,240

= 3.9 Months

C. HOW WILL THE PURCHASE HELP YOUR BUSINESS?

Purchases will enable the business to grow its operations and offer the community's residents high
quality and wholesome poultry products in more quantities.

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D. HOW LONG TO MAKE PROJECT OPERATIONAL AND FULLY

PRODUCTIVE?

Project will begin operations immediately

The project will be profitable within (2) two months.

VIII. SWOT ANALYSIS OF THE BUSINESS

A. STRENGTHS

(1) Affordable prices

(2) Great quality poultry products

B. WEAKNESSES

(1) Lack of cash to invest in land to increase production.

(2) Lack of skilled workers

(3) Transportation for delivery

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C. OPPORTUNITIES

(1) Grocery Store

(2) A meat centre

D. THREATS

(1) New competitors

(2) Theft
(3) Fire

E. Suggested Supporting Documents

Include documents that are of interest such as:
a) Resume
b) Copies of contracts with suppliers
c) Letters of reference

F. Please attach quotation(s) of the purchase(s) you would like to make.

Note: Price list will be accepted.

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