UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN

FACULTAD DE CONTADURIA PUBLICA Y ADMINISTRACION

Evidencia: 1.1 - Evidencia de aprendizaje Reporte sobre el desarrollo de productos y servicios.

Materia: Mercadotecnia Internacional

Docente: Jorge Eugenio Rios Gonzalez

1965147 GARZA ALCALA KARIME JANETH

10 de marzo del 2022

What is target market?

Refers to a group of potential customers to whom a company wants to sell its products and
services. This group also includes specific customers to whom a company directs its marketing
efforts. A target market is one part of the total market for a good or service.
Segmenting the Market

Dividing a target market into various segments is as simple as dividing the

population into groups that can be measured by key characteristics. These
include gender, age, income level, race, education, religion, marital status,
and geographic location.
 Target Market and Product Sales

As a company’s product sales grow, it may expand its target market internationally. The
international expansion allows a company to reach a broader subset of its target market in other
regions of the world.

In addition to international expansion, a company may find its domestic target market expands as
its products gain more traction in the marketplace. Expanding a product's target market is a
revenue opportunity worth pursuing.
Example of a Target Market

The best way to understand Facebook is to think of it as a network of people. People join Facebook to connect with
their friends and family, share their thoughts and interests with others, and engage with businesses and brands. Yes,
it’s also a business, which means it’s a place where businesses can advertise, promote, and interact with their
current and potential customers.
The question of what is the target market of Facebook remains open, especially with the recent changes to the
News Feed and the introduction of Stories. But we can talk about the original target market of Facebook.
The company and target market of Facebook have evolved. The college students of the U.S. were the focus of the
initial years of the company. In order to widen its target market, Facebook has positioned itself as a social media
platform used mostly by middle-aged (25-34 years old) mobile users.