MARKET STRATEGIES

Marketing plays a crucial role in a business’ ability to survive in a certain sector.

PawSeSories monitor the condition of their business and enhance their promotion of the pet
store. PawSeSories does effective marketing in order to expand its market, particularly in
Calbayog City. The approach that PawSeSories treats their customer may define both their
professional and personal brands, and it is essential to promoting their pet store. They want their
daily interactions to be positive since those people have the potential to spread the word about
the store and their business. PawSeSories can use marketing to increase sales and increase the
visibility of the store by disseminating it in a variety of methods.

A. Pricing

When pricing pet products or services we must consider not only costs and market
conditions, but we also must consider the perishability of our product or services and the
marketing strategy we wish to adopt. The cost problem of pet products is due to quality
ingredients being expensive and additional expenses that human products does not have. For
example, pet products often include a return policy, giving consumers the opportunity to return
the product if the pet doesn’t like it. Price can also determine whether a product is seen as
premium or quality products. PawSesories has experience in helping pet stores brand retailers set
their optimal price for their products.

 Pricing products is always a crucial difficulty since it involves determining the total price
position relative to other products in the assortment or competitors.
 Knowing what consumers are ready to spend on new products will help you set prices for
innovative products more profitably.
 Prices shouldn't remain constant. Contrarily, it is great practice to raise prices frequently,
at least to keep up with inflation and competition, but frequently also higher due to brand
improvements.

B. Distribution

 The PawSeSories (Pet Services and Accessories) will operate in Calbayog City proper
and will be open from 9 o’clock in the morning until 7 o’clock in the evening.

 A store located in a permanent location that sells pets is considered a pet shop. The
offering, sale, or purchase and sale of a pet that falls under one of the categories or types
listed in the regulations. The store may be a standalone area of a bigger establishment like
a department store or a marketplace. In compliance with the Animal Welfare Law, the
shop must be able to be locked up and accommodate animals outside of regular business
hours. The advantage of the location is ours. It is situated in a location with a high-traffic
 area, excellent transportation, a large population, and an amazing views. Our store is
highly visible and easy for customers to find.

 A local independent pet store's sales, revenue, and relationships will all grow as a result
of this cooperation between in-store experiences and digital marketing, which will
increase consumer loyalty to your business and turn new pet owners into friends and
customers.

 Your pet store experiences development when your in-store experience is of the best
quality and is complemented with a reputable, encouraging, and pet-centric online
presence. Income is the lifeblood of every company, thus you need to bring in both new
and old consumers to increase revenue.

C. Promotion

In the Philippines, e-commerce is expanding quickly and is a competitor that cannot be

ignored. Pet stores and online shopping are both significant channels, although online shopping
has the largest market share. Sales and the future expansion's primary goal. The development of
online sales and the improvement of advertising and channels are the main drivers of business
sales growth.

At PawSeSories Marketing, our pet store marketing strategies are a result of our
combined experience in the pet business and the field of digital marketing. Our pet store
marketing strategy is built around two essential components: the first is enhancing the in-store
experience for nearby pet parents, and the second is developing and sustaining an active,
branded, customer-focused online presence.

 Our pet shop regularly provides enjoyable, eye-catching, and unforgettable neighborhood
activities, whether or not local partners and groups are involved.

 The staff and employees at our pet store provides each visitor with the top-notch, best of
the best, "I love going in there" level of customer care.

 To give both present and potential consumers more choices that are more appealing, our
pet business should make use of the purchasing convenience tools and procedures that are
already available.

 Be active and involved in our pet store's social media accounts on a number of platforms,
such as Google, Facebook, Instagram, and others (depends on the market and the store).
Let the affordable, efficient tools of modern digital marketing drive sales for the pet shop.
With the help of our eCommerce tactics for pet stores, our online business will generate
sales even when you're not physically present at your business.
  PawSeSories Websites: To offer improved online convenience alternatives, win new
clients' trust, and maintain credibility as a contemporary pet store, your pet store website
must be up to par.

D. Market Forecast

Consumers only want the best for their pets when it comes to the pet industry. They
might be concerned that the things they buy won't provide their pets with the proper care and
nutrition. These buyers do not desire any goods that might endanger their animals. Therefore,
you must demonstrate to these owners that your brand offers the comfort and nutrients best for
their pet's wellbeing.

Young people and families that prioritize their dogs are part of the pet-owning
demographic. Although most customers are between the ages of 45 and 64, millennials and baby
boomers represent the majority of pet store sales. As many of these owners would be young and
working-class people who prefer internet shopping to in-store purchases, this would suggest that
online purchasing and delivery would be vital for your firm. Since they frequently utilize social
media, it would be preferable to target these people's interests with promoted advertisements. If
you are doing promotions, they should be pet-centric, animal-friendly, and include content that
appeals to the target audience.

E. Controls

In addition to giving pet owners outstanding service with a smile and a wonderful
shopping experience. You want to deliver what the consumer wants most: Getting their hands on
the pet products they need and want. Although maintaining inventory isn't tough, you must make
a commitment to striking a balance between efficiency and customer satisfaction if you want to
maximize revenues and the customer experience.

 An excessively efficiency-focused strategy, for instance, deceives people and eventually

educates them to look elsewhere for what they require. On the other hand, too much
inventory results in waste and raises your carrying costs, which you cannot afford in this
cutthroat industry. Look for ways to simplify your clients' lives while developing or
setting up your pet business. That entails giving consumers the appropriate information at
every turn, whether it comes in the form of helpful staff guidance or crystal-clear signs.
Additionally, carry out routine audits and inspections to make sure your displays meet
brand requirements and offer excellent customer service to customers.

 Select the sales information that relates to a supplier's line of products and pass those
figures along. Giving your suppliers access to this information might start a useful
conversation because you both have the same objectives in mind: increasing sales. The
data can indicate that it's the appropriate time to launch a new product line. Or perhaps an
 increase in returns provides them with the concrete information they require to assist
them in determining what is impeding quality. They'll also be aware of trends among
your rivals and be able to make recommendations based on the data.

 You don't want the first-received goods to never reach the floor due to reckless handling.
Even if your items have a long shelf life, dust, scuff marks, or even outdated packaging
might give customers the impression that your product isn't the freshest on the market
and deter them from purchasing it. On a busy sales day, however, employees may not be
thinking about selecting the correct merchandise as they rush to refill an empty shelf. To
ensure that the first things received are always the first to be put on the sales floor, teach
all personnel the first-in, first-out principle.

 Maintaining a balanced inventory helps keep your supply store one step ahead of the
competition. Making it a routine component of your business operations can keep you
abreast of the most recent consumer purchasing trends and save waste due to overstock or
improperly merchandised goods.

 It's crucial that the employees at your store is knowledgeable enough to guide clients
toward the products that are most appropriate for their need. When people need them to
steer them in the correct path, aid them in making decisions among similar products, or
help those with disabilities, they should be simple to get in touch with.

 Last but not least, be sure you are familiar with local legislation to avoid breaking any
animal health and safety regulations.