OpRes Reviewer

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Forecasting: 3.

Select a forecasting technique


4. Obtain, clean and analyze data
Forecast:
5. Make the forecast
- Statement about the future value 6. Monitor the forecast
of a variable of interest, demand
Types of Forecast:
- Used to make informed decisions
- Long-range or Short-range  Judgmental – uses
- Affect decisions and activities subjective inputs
throughout an organization - executive options
 Accounting – cost/ profit - sales force opinions
estimates - consumer surveys
 Finance – cash flow and - outside opinion
funding - delphi method (opinions of
 Human Resources – hiring/ managers and staff, achieves
recruiting/ training a consensus forecast)
 Marketing – pricing,  Time series – uses historical
promotion, strategy data assuming the future will
 MIS – ITAS systems, services be like the past
 Operations – schedules, - trend – long-term movement
MRP, workloads in data
 Product/ service design – new - seasonality – short-term
products and services regular variations in data
- Assumes causal system (past => - cycle – wavelike variations
future) of more than one year’s
- Rarely perfect because of duration
randomness - irregular variations – by
- More accurate for groups vs. unusual circumstances
individuals - random variations – by
- Accuracy decreases as time chance
horizon increases  Associative models – uses
explanatory variables to
Elements of a Good Forecast: predict the future
 Timely Forecast Variations:
 Reliable
 Accurate  Trend
 Meaningful  Cycles
 Written  Seasonal variations
 Easy to use Naïve Forecasts – forecast of
Steps in Forecasting Process: any period equals the previous
period’s actual value
1. Determine purpose of forecast
2. Establish a time horizon - simple to use
- virtually no cost
- quick and easy to prepare
- data analysis is nonexistent
- easily understandable
- cannot provide high accuracy
- can be a standard for accuracy
Techniques for Averaging:
 Moving average – technique
that averages a number of
recent actual values, updated
as new values become
available.

 Weighted moving average –
more recent values in a series
are given more weight in
computing the forecast
 Exponential smoothing

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