E-COMMERCE DEPARTMENT

(UNIQUE CODE)

About BATA:

The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A
global concern with more than 30,000 employees, 24 production facilities, over 5,000 stores in more
than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed
by unparalleled service, for 120 years.

Since its founding in 1894 by Thomas Bata, the company has consistently demonstrated its
commitment to responsible and innovative business models in the belief that capital is not just
money, buildings, or technology, but, more importantly, people, knowledge, and core values. This
visionary approach has enabled the company to meet each new challenge with creativity and
foresight, while earning the trust and confidence of customers, employees, and the communities in
which it does business.

Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional

facilities guided by three regional business units, allows the company to quickly adapt to changes in
the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of
being sensitive to cultural and national differences and enables it to proudly function as a local
company in every country it serves.

BATA INDIA:

Bata has been holding a unique place in the hearts of Indians for more than 88 years. Probably the
only footwear brand that offers footwear and accessories for the entire family, Bata has redefined
the modern footwear industry in India. It has established a leadership position in the industry and is
the most trusted name in branded footwear. Bata India is the largest footwear retailer in India,
enjoying a large market share in the organized sector. It retails through over 1,423 Bata Shoe Stores
located across India and occupies more than 31 Lacs sq.ft. of retail space.

Bata India Limited is a subsidiary of the Bata Shoe Organisation (BSO). Since its founding in 1894,
Bata has been at the forefront of innovation; not only in the production and design of new styles,
but in the creation of business models that permit a quick response to the ever-changing wants and
needs of our customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer
of quality footwear, and proudly serves some one million customers each day.

SHORT DESCRIPTION OF THE ROLE:

The incumbent will be responsible for ensuring eCommerce Operations (Market Places & Bata.in)
are running efficiently. They will also be responsible for ensuring all B2B & B2C KPI’s are achieved for
the E-commerce Operations department.

LONG DESCRIPTION OF THE ROLE:

• To manage the return rates as per Business requirement for both Market Places & Bata.in.
• To achieve the target for order fulfilment as per Business requirement.
• To manage & reduce the per pair Courier cost for Market Places, Bata.in and Omni Channel.
• To manage & reduce the customer escalations at an overall level for eCommerce.
• To co-ordinate with Business & Supply Chain team for smooth business continuity.
• To co-ordinate with external partners and Business for PO Slotting basis Warehouse inputs.
• To maintain PO Billing & Delivery tracker.
• To co-ordinate with Supply Chain team to ensure timely dispatch of shipments, unloading of
shipments at partners warehouse.
• To co-ordinate with partner’s warehouse & internal teams to solve all delivery related issues and
ensure unloading of stock at partner’s Warehouse.
• To co-ordinate with Finance team for all reconciliations.
• To ensure well established stakeholder management & customer satisfaction internally and
externally.
• To motivate & engage employees and retention of staff.
• To nurture & coach high potential employees within the team.

KEY CHALLENGES AND PROBLEM AREAS:

REPORTING RELATION:

Position Reporting to
Head Ecommerce

TEAM SIZE:

• 10 to 15 Members

CORE COMPETENCIES:

1. Operating Discipline:
• Owns responsibility and is fully accountable.
• Delivers in consistent way following his department priorities, respecting the
deadlines.
• Pursues quality in accomplishing tasks paying attention to details and verifying
information.

2. Collaboration:
• Works well with others at all levels.
 • Encourages team unity through sharing information/expertise.
• Pursues engagement without being authoritative.

3. Social Skills and Influence:

• Knows how to deal with people and influence them positively.
• Makes others feel dignified and appreciated.
• Relates well to all kinds of, up, down and sideways, inside and outside the
organization.

4. Management Competency: Inspirational Leadership:

• Is passionate, inspires others and can influence them.
• Confronts and corrects when needed while motivating change.
• Shares his knowledge/experiences and helps people to develop themselves.

5. Management Competency: Team Developer:

• Clearly sets priorities according to goals and strategy.
• Promotes and demands that employees take responsibility for their own work.
• Takes time to give regular and constructive feedback.

KEY COMMUNICATIONS:

Internal Stakeholders External Stakeholders

Peers B2B & B2C e-com Partners

OTHER TECHNICAL KNOWLEDGE, SKILLS OR EXPERTISE:

• Motivated self-starter, with the ability to work both independently as well as collaboratively
with a team-player’s mindset.
• Ability to work resourcefully.
• Excellent project management skills with the ability to multi-task.
• Strong written and verbal communication skills.
• Proficiency in analysing and synthesizing data.
• Proficiency in MS PowerPoint and Excel skills.

WORK EXPERIENCE:

• 10 Years
• Should have worked with FK and Amazon (Cloudtail/Coco blue) in B2B channel.

DEGREE/ DIPLOMA/ CERTIFICATION:

 • MBA Preferred

LANGUAGE PROFICIENCY:

• English

CONDITION OF EMPLOYMENT:

• Regular

LOCATION:

• Gurgaon

WHY WORK AT BATA?

People are at the heart of what we do. From the consumers and customers, we serve to the
communities in which we operate, to the employees who drive our success year after year. Through
our CSR programs, volunteering, and philanthropy, we deepen our connections with the company,
our colleagues, and the communities in which we operate.

WHAT WE OFFER?

Competitive salary, generous benefits and a respect for work-life balance form the foundation of
what we offer at Bata. We then go the extra mile to train and equip our employees to make the
most of the opportunities available to them. We provide industry-leading development programs to
foster a Culture of teamwork, Integrity and Excellence in everything we do. As a global brand, we
value diversity and mobility, encouraging our people to pursue positions in new regions that will
help them grow professionally and personally. Our multicultural leadership team is representative of
this commitment and our brand’s international footprint.