GROUP 3

A. INTRODUCTION TO THE PROJECT

VNHEALTH – MEDICAL SERVICE APPLICATION

I. Introduction
1. Our organization – SmartOn JSC
SmartOn Joint Stock Company is a developer of software, devices, solutions,
and services. Our company receives the requirements of customers, listens to the
technological difficulties they are facing, and then offers solutions by researching
and developing software, applications, and electronic devices with the most
advanced and modern technologies, helping customers to integrate with the current
global 4.0 era.
2. About the project – VNHealth Medical Service Application
• Brief information: VNHealth is an application cooperates and is affiliated
with hospitals, clinics. Everyone can book an appointment with doctors in hospitals
and clinics on their phones. Besides, you can also upload your medical records and
health insurance. In addition, the application also has additional functions such as
daily medical news, free online consultation, catalog and information on licensed
drugs.
• Main activities: Survey customers and build an application to link with
hospitals and clinics with many other features
• Duration: 8-10 months
• Expected cost: 600-800 million VND
II. The needs/problems behind the project
1. Current problems of queuing when going to the doctor
Because this service is not yet popular in Vietnam, so every time we go to the
hospital, we have to queue and get the number waiting for our turn. At times when
the hospital is overloaded, many people will sometimes have to wait for half a day,
which is very inconvenient for those with busy schedules.
2. Increase profits for the company
Since the end of 2022 until now, the economic situation and financial market of
Vietnam have experienced many fluctuations. At this difficult time, the company
needs to propose activities and projects that are likely to bring in a large profit to
be able to maintain the company's operation and development in the future.
3. Increase the company's recognition
In the 4.0 era, many technology companies were established. This makes the
competition even more difficult. Therefore, our company needs a breakthrough,
surpassing all competitors. Increasing awareness for the company is one of the top
tasks. Entering the medical market can help us do this, because anyone of any age
or class has a need for healthcare. Once the recognition is increased, the company
will attract more investors and develop big projects.
III. Alternatives analysis
1. Alternative 1: Hotline booking system
• Brief information: Set up the data entry system for the hospital. The patient
can call the hospital's hotline to book an appointment, the hospital's call center staff
will directly enter personal information and schedule an appointment into the
system.
• Main activities: Design and install a separate system for each hospital to book
appointments
• Duration: 6-7 months
• Expected cost: 200-300 million VND
2. Alternative 2: Book an appointment on the hospital website
• Brief information: People can go to the hospital's official website to book an
appointment and look up information.
• Main activities: Website design and website access QR code for hospitals
• Duration: 5-6 months
• Expected cost: 80-150 million VND
Alternatives Strengths Weaknesses Opportunities Threats

- Convenient - Requires - Expand the - May face

for patients patients to hospital's competition
VNHealth - Can provide have reach and from other
Medical additional smartphones attract healthcare
Service features. and access to younger, tech- apps or
Application - Patients can the internet. savvy patients. services.
easily view - Not suitable - Reduce - Data privacy
their medical for elderly or administrative and security
records and test low-tech costs by concerns.
results. people. automating - Technical
- Can integrate - May require appointment. issues.
with other a learning - Integrate
health apps to curve for with
provide a more patients to use telemedicine
comprehensive the app services to
health effectively. provide virtual
management healthcare
experience. experience.

- Provides a - Longer wait - Provide - Competition

personal touch times personalized from other
by speak with a - Require support to healthcare
representative more staffing patients who hotlines or
and ask and resources need services.
Hotline questions. to manage assistance. - May be
booking
- Can assist support - Collect expensive to
system
patients who services. valuable operate and
may not be - May not be feedback from maintain.
comfortable available 24/7, patients during - Limited by
with limiting calls. staffing
technology. patient access availability
- Can handle to scheduling leading to
complex services. potential
scheduling and patient
appointment. dissatisfaction
.
 - Can book - May be - Expand the - Competition
appointments limited by hospital's from other
Book an from their technical reach and online
appointment desktop or issues attract patients booking
on the mobile devices. - Not provide who prefer services or
hospital - Provide the personal online booking healthcare
website detailed touch that services. websites.
information some patients - Reduce - Data privacy
about hospital prefer. administrative and security
services and costs by concerns.
availability. automating - Poor
- Can be appointment. network
accessed 24/7. - Integrate connection
with other and
hospital overloaded
services to website
provide a more visitors.
comprehensiv
e patient
experience.

IV. Project selection

VNHealth medical Hotline booking Booking on the
Project name service app system website
Importance Weighted Weighted Weighted
Score Score Score
Criteria Weight Score Score Score
(B) (B) (B)
(A) (A) x (B) (A) x (B) (A) x (B)
Development costs 20 2 40 4 80 5 100
Development time 10 3 30 4 40 5 50
Testing time 5 5 25 3 15 3 15
Size of target market 10 5 50 3 30 3 30
Profit 20 5 100 2 40 2 40
Ease of use 5 4 20 5 25 4 20
Customer Customer
experience satisfaction 10 5 50 3 30 4 40
Accessibility 5 4 20 5 25 4 20
Risk 15 4 60 2 30 3 45
 Total 100 395 315 360

1. Development costs (Weight: 20): This criterion measures the amount of

resources, such as money and labor, required to develop the product or project.
Development cost must be within the financial capacity of the company. It is
considered an important criterion because it directly affects the profitability and
feasibility of the project.
2. Development time (Weight: 10): This criterion measures the time it takes to
develop the product or project. It is important because time is a valuable resource
and delays in development can have a negative impact on the project's success. The
longer the project lasts, the more costs are incurred, affecting limited resources.
3. Testing time (Weight: 5): This criterion measures the amount of time required
to thoroughly test the product or project. While it is not as important as
development costs or time, testing is still necessary to ensure the quality of the
product.
4. Size of target market (Weight: 10): This criterion measures the potential
market size for the product or project. It is important because it helps determine the
revenue potential of the project.
5. Profit (Weight: 20): This criterion measures the potential revenue that the
project can generate. It is considered the most important criterion as revenue is the
main measure of the success of the project.
6. User Experience:
• Ease of use (Weight: 5): This criterion evaluates the ease of use of the
product. It is important because users are more likely to accept and continue using
a product that is easy to use.
• User satisfaction (Weight: 10): This criterion measures the level of user
satisfaction with the product. User satisfaction is important because it can affect a
product's reputation and future sales.
• Accessibility (Weight: 5): This criterion measures how accessible a product
is to users. While not as important as ease of use or user satisfaction, accessibility
is still important to ensure that the product is accessible to more users.
7. Risk (Weight: 15): This criterion measures the level of risk associated with the
project. Risks may include technical, financial, legal or reputational risks. Risk is
an important criterion as it can affect the overall success of the project and its
potential revenue.