Aguilar 1

Alexia Aguilar

Dr. J. Martinez

English 1301.212

10 February 2023

What is it about McDonald’s In-store Menu?

Everyone has eaten at fast food restaurants especially if it is a popular ones. Being ranked

as the number one top fast food restaurant and trying to keep the title can be challenging.

Mcdonald's is distributed all over the world in different countries. The Mcdonald's menu is a

little different from the other fast food restaurants and it can help it has a lot of benefits for the

customers in ordering their food and them knowing the prices from the menu they have inside

the restaurant.

McDonald's menu has been around for years. They have a very specific menu that

doesn't change for the most part. Anywhere you go it will always say the same thing. No matter

which Mcdonald's someone goes to it will taste the same and the menu won't change for the most

part. People will still have their usual when they go and order from the main menu that is inside

the restaurant. In the beginning, they did struggle a little bit for it to work and figure out what

people liked in their food of flavor but eventually, they got the hang of it. Their recipe and menu

have worked for years so maybe they don't see a way to change something that has been working

for a good amount of time. For instance, people go mostly for fries and nuggets. It is one of the

most popular foods that people go to and get to eat mostly the fries. Since it opened it has been a

popular restaurant and it is all about its flavor of it. The menu can be very convenient for the

customers when they go and order their food inside the restaurant.
 Aguilar 2

The menu helps people know what they have in their restaurant and for them to see their

prices. The menu helps people when they are ordering food. The burgers are cheaper than the

other fast foods. So whenever someone wants something fast and affordable people usually will

go there to eat. Like there one dollar burgers that people enjoy eating. They have very affordable

prices and family meals like some other restaurants but what makes them different from the other

restaurants is their experience. Since they have been open for years they learn from their

mistakes. They learn how to set up their menus and classified them. They know what the people

are looking for when it comes to eating. They classified the different types of food that they

have. They use their colors which are red and yellow for it to stand out and gets the customers to

be more interested in their food. They also have pictures so people can see what they have like

other restaurants do. They provide meals for all ages and their meals come in different sizes too.

The menu will only change when you go to different countries. They do it because of

their traditions so they need to be able to adapt to the other part of the country. They still try to

keep some of the classics and try not to change so much. They sometimes just change the names

of the items on the menu. For example, in Thailand one of the most unique things, there would

be its dessert menu. It is pineapple, traditional Thain rice, and Millionaire’s cheesecake. That is

just one of them and there are many more from other countries. Whether it be the main course,

family meals, or even the dessert people still go and enjoy the food there. People enjoy eating

there. Whenever they try to add something people get excited to try the new thing they have

added. They will make a whole line especially if it is going to be temporary. When a new movie

comes out they sometimes add something in the name of the movie and people go and try it for

themselves. It integers them to go and see for them to taste it. It is also a way McDonald's goes

and makes money.

 Aguilar 3

In conclusion, no matter where you go you would still be able to recognize any

Mcdonald's in any country that it is located in. The menu helps all the people on ordering their

food and for being able to read all the different prices they have. They have to achieve their goals

by going worldwide to many different countries and becoming the number one restaurant. And it

is the first thing that people go and see when they get there is the menu that they have in-store.
 Aguilar 4

Word Cites

“Top 250: the Ranking” Restaurant Business 2016

https://www.restaurantbusinessonline.com/top-500-chain

Mohammed, Shah. “How did McDonald’s Build Its Sustainable Competitive Advantage?- The

key Success Factor Business Strategy” Medium 6 January 2019

https://shahmm.medium.com/how-did-mcdonalds-build-its-sustainable-competitive-adva

ntage-4a509f2457e1#:~:text=Quality%20Experience%20%2DIt%20is%20impossible,inf

rastructure%20for%20enabling%20awesome%20experiences.

“Why is the McDonald's menu different in different countries?”McDonald's 21 May 2018

https://www.mcdonalds.com/gb/en-gb/help/faq/why-is-the-mcdonald-s-menu-different-in

-different-countries.html#:~:text=We%20try%20to%20adapt%20our,policy%20of%20de

veloping%20menu%20items.

Kaur, Hareena. “What McDonald’s Is Like Around the World” Spoon University 3 February

2018

https://spoonuniversity.com/lifestyle/what-mcdonalds-is-like-around-the-world#:~:text=

Many%20McDonald's%20locations%20around%20the,the%20McSpicy%20Paneer%20i

n%20India.