Company Name: The Coca-Cola CoTicker Symbol: KO WWW Address: www.coca-cola.com CEO: Muhtar Kent No.

of Employees: 139,600 Common Issue Type: CS Business Description:The Coca-Cola Co is a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world.

The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day.[3] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. Tropicana Nimbooz

Coke plans new brands for India Agencies Font Size -A +A

Soft drinks major Coca Cola India is mulling an expansion in the country's over Rs 1,500 crore bottled wateregment with introduction of global brands including 'Bonaqua', besides developing local flavoured products such as 'pudina' and mango water. "Our big focus is on water which is one of the fastest growing category. We are looking at a rapid expansion in juices and water segment and evaluating options for the energy sports drinks segment," Coca Cola India Vice-President (Operations) Sumanta Dutta said. Dutta declined to divulge details on future plans, but said the company was continuously evaluating its product portfolio to provide consumers with right beverage solutions for every occasion. "Currently we sell Schweppes in select markets and Kinley brand of packaged water in India. The market for packaged water is growing very fast and there does exist a market for a new brand of packaged water between Kinley and Schweppes. However, what brands eventually gets launched is still being evaluated," he said. Sources, however, said the company is considering launch of bottled water brand, 'Bonaqua', to be placed between Kinley and Schweppes. The sources also said that besides bringing existing international brands into India, Coke is also conducting tests at its Hyderabad research facility to develop products to suit the local palate. On the lines of 'Maaza Aam Panna' and flavoured Limca, which the company tried out successfully, it is also looking at developing flavoured water for India such as pudina (mint) and mango, they added.

The Thunder still rules. More than three decades after it was launched, Thums Up remains Indias largest selling aerated drink. It was created by Ramesh Chauhan and is now owned by Coca-Cola. Market research data by AC Nielsen, which now tracks both Coca-Cola and PepsiCo, shows that, thanks to Thums Up, Sprite, Limca and Fanta, Coca-Cola India has a huge lead over rival PepsiCo across all categories of drinks-colas, orange, clear lime and cloudy lemon. While Coca-Cola Indias consolidated share of carbonated soft drinks is 57.8%, PepsiCo follows at a distant second with 35.6% share. Though an apple-to-apple comparison between both rivals may not be fair in the cola segment because CocaCola has two brands against PepsiCos one, Coca-Cola overshadows its rival across all other carbonated soft drink (CSD) segments. Brand Pepsi with 13.1% market share is the only brand in the PepsiCo portfolio to cross the 10% market mark. In contrast, four Coca-Cola brands have market shares of over 10%. After Thums Up, Coca-Colas second biggest brand is the clear lime Sprite with a 12.2% share, followed by cloudy lemon drink Limca at 10.9% and orange-flavoured Fanta at 10%. Two of Coca-Colas best-selling brands-Thums Up and Limca-were acquired from Mr Chauhan. However, its own brand Coke ranks third in the cola ranking-with an 8.2% share. Understandably then, Thums Up enjoys one of the largest shares of Coca-Cola Indias marketing and ad budgets. This is a far cry from the strategy adopted by the company soon after it had acquired Mr Chauhans brands in 1993, when it was accused of neglecting Thums Up on both distribution and marketing, promoting its own cola brand instead. However, that was then. Now, it is widely believed that Akshay Kumar, who endorses Thums Up, is Coca-Cola Indias most expensive celebrity endorser-ahead of Aamir Khan and Hrithik Roshan, both of which endorse brand Coke. To leverage its strong carbonation flavour, Thums Ups positioning as a macho drink with advertising almost always hinging on dare devilry has worked well for the brand. Thums Ups key markets include Andhra Pradesh, WB and Karnataka. Sprites mainstay markets are Delhi, Mumbai and Bangalore while Fanta is popular in the Southern states. Officials of neither CocaCola nor PepsiCo commented on this story. Both Coca-Cola and PepsiCo are big advertising and marketing spenders. PepsiCos strongest brand after cola is Mirinda Orange at 8.9% against rival Fantas 10% share. The gap between Coca-Colas Sprite (12.2%) and PepsiCos 7 Up (at 5.8% share)-both clear lime brands-is wider. In the cloudy lemon segment, Coca-Colas Limca at 10.9% overshadows PepsiCos Mirinda cloudy lime, which barely manages a 0.4% share