Good afternoon everyone .

my name is Bhavika, take_ i am a

student of Mumbai University Thane sub-campus. My roll no is
19010. I am talking on topic of pr strategies of PepsiCo. Pepsi is
introduced by caal Bradham in 1893. It positions itself as one
that embodies young energy and we see this throughout its
campaigns. Pepsi has many famous campaigns which never get
out of our minds. Iconic campaigns like yeh dil mange more, the
joy of Pepsi, and change the game won hearts in the late
90s.pepsi created a team (TBWA which handle by North America
and BBDO,)of pr agencies which they call team Pepsi. by using
this team Pepsi has the option of assigning different campaigns
to smaller and niche branding companies which provides control
over the brand image. Recently Pepsi and Netflix have come
together and celebrated the finale of the Money heist, Pepsi has
unveiled a limited edition of the set of golden cans that will
feature with iconic elements from the hit series Dali mask and
Bella ciao. Pepsi did a controversial advertisement that
borrowed imagery from black lives matter. In this ad campaign,
Kendal Jenner doing a modling photoshoot and saw protest
tosses her wig at her African American assistant and join and
lead the protest. After this, the climactic scene of the ad kindle
offer a can of soda to police officer.
After this ad, Pepsi faced a huge amount of backlash on social
media platforms and through the general public globally as the
Black Lives Matter moment was something very sensitive to
everyone. Since Kendall Jenner was part of that ad even she had
to face the backlash and got a serious amount of trolling. After
seeing this incident and the backlash Pepsi received. Pepsi
responded immediately with a statement that was released on all
of its social media platforms. The company decided to pull down
the ad immediately as a sign or as a message to the world that
they have taken the negative responses seriously and they
didn't want to hurt anyone's sentiments. After that, it was a
tough route coming back up. The company changed the style of
their marketing and PR as they used every festival as an
opportunity, at the beginning celebrity endorsements weren't
happening for them but slowly as Pepsi came back to the
market. Actors started to collaborate with them for different ad
campaigns.