How to Create

a Blog Post
16 step checklist
(with examples)


I've spent over 14,040 hours doing

SEO

Most of that time spent in content

In under 2 minutes, learn my 16 step

checklist to create a blog post that

ranks
Phase 1: Research
1. What are the primary

and secondary

keywords?
Optimize your headings and page titles

with your primary and secondary

keywords
 2. Does your website

already cover the topic?

Do a site search to see related content

on your website.

Example: site:yourwebsite.com topic

 3. What is the intent of

your topic?

Informational Navigational

People want to learn

People want to find a

more about something specific place

Commercial Transactional

People want to research

People are searching for
before making a purchase a specific product to buy

 4. Does your product

solve the intent/pain

point?

How likely is your product a solution to

the customers problem?

Phase 2: Content

Creation
 5. What format & types

of content are ideal for

the user?
Add content types and formats that

make it easy for people to consume your

content.

(A few to consider)

Landing page, article, FAQ

Tables, lists, graphics, images, videos
 6. What can you learn

from your competition?

See if there is anything your competition

is covering that you should too.

 7. Consider additional

data to use
Auto Suggestions
 7. Additional data

Google trends data

8. Make your content

Scannable
Use 2-3 sentences in each paragraph.

Add descriptive headers and bold text.

9. Link to relevant

content

Internally link to related content.

Find other content to link back.

10. Hook the reader in

your intro
Don't forget to optimize for the

featured snippet!
11. Dont forget to cover

E-E-A-T
Add signals across your content where

it makes sense. Help people

understand you are an authority on

the topic
 12. Use CTA's that are

clear and actionable

Make it a no brainer for people to click

your CTA.
13.Will jump links

make your content

easier to read?
 14. Make your page

title stand out

Make it a no brainer for people to

click on your site from search.

Best Mountain Bikes 2023 - Xpath

Better

Best Mountain Bikes 2023: Reasons

to Buy - Tested By Xpath

15. Can your content

benefit from Schema

Markup?

Format the content to be eligible for

schema markup. Then mark it up.

 16. Promote your

content!

Get backlinks to your content. Let

people know your amazing content

exists.
Enjoy the Content?
I post about SEO and content
(1-2 times a week)

See the comment section to

download all my SEO growth

templates for free

Seostudyspot.com