NOT FOR PUBLICATION

Social Media Strategy

I will be using social media to post updates about State of Art Winter Guard’s trip to Winter

Guard International World Championships. The team will be leaving for Dayton, Ohio on April

12 and competing April 13 through April 15. The goal of my social media content calendar is to

reach a wide variety of MSU students and alumni across a few social media platforms. The target

audience for these posts would be active social media users who are current or previous Spartans,

male and female, from 17-30 years old. Social media platforms I plan to use include Instagram,

TikTok, Twitter, and Facebook for State of Art Winter Guard’s trip to World Championships.

Instagram will allow us to post photos (both in feed and on Instagram stories) of the team and

what they’re doing. Posts can include up to 10 photos and videos, and stories are unlimited.

Instagram stories can show followers exactly what is going on in the moment, while posts can be

created over the course of the competition, choosing the best photos to include. Posts and stories

will allow us to tag the competition organization, as well as other well-known performers.

TikTok will allow us to edit and put together videos highlighting the best moments from State of

Art’s time at World Championships. TikTok is one of the most popular social media platforms,

and its algorithm allows for any video of creator to be noticed. Several of the most famous

celebrities are famous due to exposure from TikTok, and high exposure would be very beneficial

to State of Art.
Twitter will allow us to give live updates to followers as the event occurs. Twitter posts are short

and sweet but can be shared very easily using the re-tweet feature. Twitter posts can easily reach

more people than your followers, this platform would be useful for more public exposure.

Facebook will allow us to combine aspect of Instagram and Twitter, with the ability to post

several photos while also being able to post updates. Facebook would be the best platform to

reach MSU alumni, since Facebook appeals to an older demographic.

Full Copy for Social Media Posts

Name of Post Caption Copy

Instagram Story of team ready to leave
Prelims Tweet
Instagram post of prelims highlights
Facebook update of prelims score
Instagram story of team watching other groups
TikTok of team getting ready for prelims
Facebook update about semi-finals
Instagram story about semi-finals
Semi-finals tweet
Instagram post of semi-finals highlights
Instagram story of watching finals
Instagram update about end of the season
“Dayton here we come! State of Art is ready for WGI!
@wgisportofthearts
State of Art is set to perform in prelims at UD Arena at
10:21am @wgisportofthearts @michiganstateu #wgi
#debbieweek #prelims
State of Art just finished performing in prelims! Now
we wait for scores!
State of Art scored ____ in prelims! We’ll know if we
move onto semi-finals after the last round of groups
perform!
We love cheering on our fellow Michigan teams! Go
Caledonia! @caledonia_colorguards
What it looks like when State of Art gets ready! We
loved performing in prelims today at
@wgisportofthearts #wgi
State of Art has advanced to semi-finals! See you at
____ !
So excited to perform again in semi-finals!
State of Art is set to perform at The Nutter Center on
Friday afternoon @wgisportofthearts @michiganstateu
#wgi #debbieweek #semis
We had the best time performing in semi-finals today
and can’t wait to watch finals tomorrow!
Ready to watch finals! @wgisportofthearts
State of Art had two great performances at World
Championships and although we are sad to see this
 season come to an end, we loved every minute of it!
Huge thanks to @wgisportofthearts for a great week!
Facebook post about end of the season State of Art had two great performances at World
Championships and although we are sad to see this
season come to an end, we loved every minute of it!
Huge thanks to WGI Sport of the Arts for a great
week!
Instagram posts and stories would include group photos of the team, videos of the team warming

up, action shots of the team and individuals performing, pictures and videos of other groups

performing, and candids of the team getting ready and having pep talks.

TikTok videos would include clips of the team doing hair, doing makeup, helping one another

get ready, putting on costumes, doing finals touches, and getting ready to go perform.

Facebook posts would include photos of the team together, action shots of the team and

individuals performing, and candids of the group getting ready and having pep talks.
Inspiration Images