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12/3/2011 Proposal document by Amit Saluja (1011081) Anup Kumar(1011230) Submitted to: Prof. V. Ranganathan

To whomsoever it may concern

This is to certify that PGP 2010-12 students Amit Saluja (1011081) and Anup Kumar (1011230) will undertake their Contemporary Concerns Study on Study of small commercial units within an educational setup for 4th Term, 2011

Objective/Aim:
This project aims at evaluating the viability of small commercial units (retail outlets) in an educational institution. In todays scenario most of the premiere institute is residential campus bound, in which both faculty and students reside within the campus. Various big or small commercial units are set up within the campus to serve students and faculty as well. These include both commercial business outlets and local retail shop. Thus our project will focus on finding net profitability and brand development in terms of investment, revenue, used space, opportunity cost etc. both from institutes and outlets point of view. Broadly we will focus on Athica, Javagreen, Amul, Amrit kailash and CCD within IIM Bs campus. The Contemporary Concern Study (CCS) that we are going to undertake would try to focus on: Sales and revenue of different retail outlets in IIM B Net profitability & opportunity costs involved Comparison of successful approaches used by these setups.

Brief Description of CCS:

We will take data from various retail stores. The following kind of data may be taken: Number of customers and their frequency in these outlets. Investment done per month. Rental value of the place acquired and actual rant paid. Overall profitability. Various pricing and marketing strategies adopted by them. Probable reasons for their success over others. Sales of different products/categories of products.

Methodology:
The CCS would primarily be based on data collection from these setups individually and interview conducted in person from their owners. These will give various insights to us and will considerably help us in fulfilling the objectives of study and streamlining our project accordance with the deliverables. There by complete analysis of cost, revenue, market structure, pricing strategy and relative profitability.

Expected Outcome:
The expected outcome of our CCS project is: 1) Understanding which different variables is responsible for the sales of stores. 2) Suggestion to institute regarding feasibility of these retail outlets. 3) Feasibility of new brand (small commercial units under one organization) with in premier educational institute. 4) Suggestion to outlets to raise service standards and to add more value proposition in services.