FIBA Media X SKOR.

ID
Proposal for FIBA Asia Cup 2021 Qualifiers Window 3

20 January, 2021
FIBA Media
Expectations

• Essentials and Priority

• Content concerning before, during, and after FIBA Asia Cup 2021 Qualifiers Window 3

• Added Value

• Exclusive interviews, Player profiles (Specific Market)

• Press Release (Not yet priority for FIBA Media)

• Edited SKOR original content both graphic and video

• Bonus but less priority

• Promoting the sport of basketball in general

Partnership with SKOR.ID
3 Phases

Phase 1
Phase 2
Phase 3

FIBA Asia Cup 2021 Qualifiers

FIBA Asia Cup 2021
FIBA Basketball World Cup

Window 3 (Host - Indonesia) (Co-host - Indonesia)

Partnership with SKOR.ID
Phase 1: FIBA Asia Cup 2021 Qualifiers Window 3

• Test and trial in full cooperation with assets from FIBA Media

• Better organic understanding of benchmark for Social Media/Website reach

and engagement

• No request for originally edited content from SKOR.ID for graphic/video at this
stage, want to push original content provided by FIBA Media

• Minimal manpower required

• Light content planning, briefly to grasp understand of what to promote/avoid

• Press Release Distribution

Partnership with SKOR.ID
Press Release Distribution

• Currently not direct priority for FIBA Media

• Possible Interest from Livebasketball.TV (property of FIBA Media) as they are

broadcast rights holders in Indonesia, with expectation on clickthrough to the
Livebasketball.TV webpage

• How could SKOR.ID help to promote LBTV with content plan?

Partnership with SKOR.ID
Phase 2: FIBA Asia Cup 2021

• Hosts - Indonesia

• Approximate need for increase of amplification in cooperation with SKOR.ID

according to benchmark from Phase 1

• Possibility for required additional manpower

• ~1 Editor

• ~1 Multimedia

• Depend on content plan that we align on (still work in progress)

• More detailed content planning

Partnership with SKOR.ID
Phase 3: FIBA Basketball World Cup 2023

• Co-hosts - Indonesia (with Philippines, Japan)

• As FIBA’s main event, possible consideration for additional requirements

taking in consideration of first two phases
Partnership with SKOR.ID
Storylines

• Storyline from editorial perspective for Window 3

• What would writers on/talk about? (Content Plan)